Retail Marketing Network Sales Strategist

📌 Core Information

🔹 Job Title: Retail Marketing Network Sales Strategist

🔹 Company: Associated Wholesale Grocers, Inc.

🔹 Location: Kansas City, Kansas

🔹 Job Type: Full time

🔹 Category: Marketing & Sales

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth within AWG’s Retail Marketing Network (RMN) through advertising and promotional strategies across digital platforms.
• Building and nurturing vendor partnerships to foster trust and collaboration.
• Developing and executing tailored RMN proposals based on vendors' business goals, advertising needs, and budgets.
• Identifying and capitalizing on new revenue opportunities by offering consultative advertising solutions to brands and partners.
• Managing advertising programs, including display ads, sponsored content, and brand partnerships, to deliver measurable results.

ASSUMPTION: This role requires a strong understanding of digital advertising strategies, data analysis, and excellent communication skills to build effective vendor relationships and optimize campaign performance.

📋 Key Responsibilities

✅ Act as the primary point of contact for vendor partners, building and nurturing relationships to foster trust and collaboration.

✅ Partner with vendors to develop tailored Retail Marketing Network (RMN) proposals based on their business goals, advertising needs, and budgets.

✅ Identify and capitalize on new revenue opportunities by offering consultative advertising solutions to brands and partners.

✅ Develop and execute a monetization strategy that drives sales across digital assets, including e-commerce platforms, apps, and social media.

✅ Lead RMN campaign planning, from proposal to execution, ensuring ad targeting and creative content meet client objectives.

✅ Manage advertising programs, including display ads, sponsored content, and brand partnerships, to deliver measurable results.

✅ Analyze customer and campaign data to identify opportunities, optimize performance, and provide actionable recommendations to partners.

✅ Use performance metrics such as ROI, click-through rates, and conversion rates to drive continuous improvement.

✅ Manage advertising inventory to maximize fill rates and revenue while maintaining a premium user experience.

✅ Conduct A/B testing and implement data-backed strategies to improve ad formats, placements, and overall campaign effectiveness.

✅ Partner with internal teams, including marketing, e-commerce, and merchandising, to align sales strategies with broader business objectives.

✅ Stay informed about industry trends, competitor strategies, and emerging advertising technologies to position our RMN at the forefront of innovation.

✅ Ensure all advertising content complies with industry regulations and aligns with company values.

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and vendor relationships effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in digital advertising, marketing, or a related field, with a proven track record of driving revenue growth and managing vendor relationships.

Required Skills:

• Proven experience in digital advertising, marketing, or a related field.
• Strong analytical skills and data-driven mindset.
• Excellent communication and presentation skills.
• Ability to build and maintain strong vendor relationships.
• Proficient in Microsoft Office Suite and Google Analytics.

Preferred Skills:

• Experience with advertising platforms such as Google Ads, Facebook Ads, or LinkedIn Ads.
• Familiarity with CRM software, such as Salesforce or HubSpot.
• Knowledge of the retail industry and its trends.

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for similar roles and experience levels in the Kansas City area)

Benefits:

• Medical, Dental, & Vision Insurance
• Health Savings Account
• Dependent Care Flexible Spending Account
• Paid Vacation, Holiday, and Sick Time
• 401(k) with 4% match along with 3 other contributions
• Tuition Reimbursement
• Basic & Supplemental Life and AD&D
• Employee Assistance Program
• Short-Term and Long-Term Disability
• Wellness Program
• Yearly Holiday Bonus

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and more than 3,400 locations throughout 33 states from 9 wholesale divisions. Consolidated sales for AWG in 2023 were $12.4 billion.

Company Size: 1,001-5,000 employees (Mid-sized company)

Founded: 1924

Company Description:

• AWG is committed to providing exceptional service and support to its member-owners, helping them compete effectively in the marketplace.
• The company offers a wide range of products and services, including grocery, general merchandise, frozen foods, dairy, and perishable items.
• AWG also provides marketing, advertising, and technology solutions to help its members grow their businesses.

Company Specialties:

• Distribution and Warehousing

Company Website: AWGinc.com

ASSUMPTION: Working at AWG offers opportunities for career growth and development within a large, established organization that values its employees and member-owners.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Omnichannel Supervisor

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Advancement to a senior role within the marketing department or a related field.
• Expansion of responsibilities and leadership opportunities as the company grows.
• Potential to work on high-impact projects and initiatives that drive business results.

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, fast-paced environment and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 5000 Kansas Avenue, Kansas City, KS 66106

Geographic Context:

• Kansas City, Kansas, is located in the Midwest region of the United States.
• The city offers a diverse range of cultural attractions, including museums, theaters, and sports teams.
• Kansas City has a humid subtropical climate, with hot summers and cold winters.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The Kansas City location offers a vibrant, multicultural environment with a lower cost of living compared to larger metropolitan areas.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit.
• In-person or virtual interview with the hiring manager and a member of the marketing team.
• Final interview with the Omnichannel Supervisor and a member of the HR team.

Key Assessment Areas:

• Digital advertising and marketing expertise
• Vendor relationship management skills
• Data analysis and problem-solving abilities
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide specific examples of your experience with digital advertising, marketing, or a related field.
• Demonstrate your understanding of the retail industry and its trends.

ATS Keywords: Digital advertising, marketing, vendor management, data analysis, campaign development, retail industry, revenue growth

ASSUMPTION: The interview process at AWG is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Analytics
• CRM software (e.g., Salesforce, HubSpot)
• Advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Uphold the highest ethical standards in all actions and decisions.
• Customer Focus: Understand and meet the needs of our member-owners and customers.
• Teamwork: Collaborate and support one another to achieve common goals.

Work Style:

• Fast-paced and dynamic environment
• Strong emphasis on teamwork and collaboration
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a proven track record of driving revenue growth through digital advertising strategies?
• Are you comfortable building and maintaining strong vendor relationships?
• Do you thrive in a fast-paced, collaborative work environment?

ASSUMPTION: AWG values employees who are proactive, innovative, and committed to delivering exceptional results for its member-owners and customers.

⚠️ Potential Challenges

• Managing multiple vendor relationships and campaigns simultaneously may require strong organizational skills and time management.
• Keeping up with industry trends and emerging advertising technologies may necessitate continuous learning and adaptation.
• Working in a fast-paced environment may require flexibility and the ability to prioritize tasks effectively.
• Kansas City's humid subtropical climate may be uncomfortable for some individuals, particularly during the summer months.

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on driving revenue growth within a retail marketing network, rather than a specific product or service line.
• Industry-specific context: The retail industry is highly competitive and dynamic, with a constant need for innovative advertising strategies to capture market share.
• Career path comparison: This role offers opportunities for advancement to senior marketing positions or related fields within the company.

ASSUMPTION: Understanding the unique aspects of this role and its industry-specific context is crucial for success in this position.

📝 Sample Projects

• Developing and executing a targeted advertising campaign for a major vendor, resulting in a 20% increase in sales.
• Optimizing ad placement and targeting strategies to improve click-through rates by 15% for a key client.
• Conducting market research and analysis to identify new revenue opportunities within the retail marketing network.

ASSUMPTION: These sample projects illustrate the types of initiatives and outcomes expected in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing and advertising strategy for AWG?
• What opportunities are there for professional growth and development within the company?
• How does AWG support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your experience with digital advertising, marketing, or a related field.
• Demonstrate your understanding of the retail industry and its trends.
• Follow up with the hiring manager one week after submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.