Retention Marketing Coordinator - Digital Marketing
Front Row📌 Core Information
🔹 Job Title: Retention Marketing Coordinator - Digital Marketing
🔹 Company: Front Row
🔹 Location: Remote (San Diego, California, United States based)
🔹 Job Type: Full-Time
🔹 Category: 🌐 Digital Marketing, 🎯 CRM & Loyalty Marketing
📌 Essential Job Details
🚀 Job Overview
Front Row is seeking a data-driven Retention Marketing Coordinator to manage email and SMS marketing campaigns for beauty, health, and wellness clients. This role focuses on developing and executing retention strategies to increase customer loyalty and lifetime value. Working within the eCommerce Department, you'll oversee campaigns from conception to analysis while ensuring best practices and compliance standards are met.
📋 Key Responsibilities
✅ Manage retention marketing programs end-to-end (concept to deployment to performance analysis)
✅ QA email copy and designs to ensure alignment with best practices and client needs
✅ Segment and manage email lists for accurate targeting based on customer demographics, preferences, and behavior
✅ Identify optimization opportunities and implement A/B testing for subject lines, messaging, and CTAs
✅ Monitor and report on key performance indicators (deliverability, open rates, click-through rates, conversions, ROI)
✅ Stay updated with industry trends and best practices to drive innovation
✅ Assist in developing retention strategies to increase customer lifetime value and loyalty
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or related field
Experience: 2+ years of experience as an email/SMS marketer or in a marketing role (agency experience preferred)
Skills:
- Strong understanding of email and SMS marketing best practices
- Knowledge of deliverability, GDPR, and CAN-SPAM compliance
- Expertise in audience segmentation
- Proficiency in email marketing platforms (Klaviyo, Attentive, and Pardot preferred)
- Familiarity with Adobe Photoshop for image resizing (Figma experience a plus)
- Data analysis skills using tools like Google Analytics
- Proficiency in Google Suite (primarily Docs, Slides, and Sheets)
- Excellent written and verbal communication
- Creative thinking abilities
- Strong attention to detail
- Ability to work in fast-paced, deadline-driven environments
Preferred Skills:
- Outstanding copywriting and editing skills
- Experience with CRM integration systems and customer segmentation
- Understanding of email deliverability and reputation management
- Knowledge of email personalization and dynamic content strategies
- Relevant certification in email marketing
- Passion for beauty, health, and wellness industries
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Medical, Vision, and Dental Insurance
- 401k plan
- Hybrid working schedule (remote + in-office)
- Dog-friendly office space in Downtown San Diego with snacks and coffee
- Company-paid parking at Downtown San Diego Office
Industry Comparison: Not specified
ASSUMPTION: The compensation for this role likely aligns with market rates for mid-level marketing coordinators in the digital marketing agency sector, typically ranging from $55,000-$75,000 annually depending on experience and specific expertise in retention marketing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Front Row is a digital marketing agency specializing in eCommerce growth for beauty, health, and wellness brands. They offer comprehensive 360° marketing services, including social media marketing, content creation, influencer marketing, paid media, creative development, email marketing, and website development.
Company Size: 80+ employees
Company Stage: Established agency with $17M in revenue
Key Clients: Jergens, Bio-Oil, Rimmel, Olaplex, and JLo Beauty
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Retention Marketing Manager within the eCommerce Department
Team Size/Composition: Not specified
Growth Opportunities: Potential advancement to Retention Marketing Manager or specialized email marketing leadership roles
ASSUMPTION: Based on the agency structure and role description, this position likely works within a specialized retention marketing team that collaborates with broader account teams serving multiple clients. Growth opportunities would likely include advancing to strategy roles or managing larger client accounts.
🌍 Location & Work Environment
Office Type: Remote with occasional in-person meetings
Geographic Context: Based in San Diego, California, a growing hub for digital marketing and creative agencies with a strong presence in the beauty and wellness sector
Work Schedule: Standard full-time schedule with flexibility implied by the remote arrangement
Regional Considerations: While remote, occasional travel to San Diego may be required for team meetings or client presentations
💼 Interview & Application Insights
Typical Process: Resume screening, portfolio review, technical assessment of email marketing skills, interviews with the Retention Marketing Manager and potentially client team members
Key Assessment Areas: Email marketing technical knowledge, analytical skills, understanding of retention strategies, campaign performance optimization, creative thinking abilities
Application Tips: Include examples of campaigns you've managed with metrics showing performance improvements. Highlight experience with Klaviyo specifically, as requested in the listing. Beauty and wellness industry experience should be emphasized if available.
ATS Keywords: Retention marketing, email marketing, Klaviyo, Attentive, Pardot, CRM, customer segmentation, A/B testing, conversion optimization, email deliverability, beauty marketing
ASSUMPTION: These insights are based on standard industry practices for digital marketing roles and specific requirements mentioned in the job description.
🛠️ Tools & Technologies
- Email marketing platforms: Klaviyo, Attentive, Pardot
- Design tools: Adobe Photoshop, Figma
- Analytics: Google Analytics
- Productivity: Google Suite (Docs, Slides, Sheets)
- CRM systems (likely integrating with email platforms)
ASSUMPTION: Additional tools commonly used in this role type might include email deliverability monitoring platforms, marketing automation software, and project management tools like Asana or Monday.com, though these aren't explicitly mentioned.
👔 Cultural Fit Considerations
Company Values: The job description suggests Front Row values data-driven decision making, creative thinking, client service excellence, and collaborative approaches across departments
Work Style: Fast-paced, deadline-driven environment with a strong emphasis on both creativity and analytics
Self-Assessment:
- Do you thrive in a dynamic agency environment serving multiple clients?
- Are you comfortable balancing analytical thinking with creative execution?
- Can you maintain attention to detail while working under tight deadlines?
- Do you have genuine interest in beauty, health, and wellness industries?
ASSUMPTION: Based on the company description and industry norms, Front Row likely has a creative yet results-oriented culture typical of marketing agencies serving premium consumer brands.
⚠️ Potential Challenges
- Managing multiple client needs and deadlines simultaneously
- Balancing creative marketing approaches with data-driven performance requirements
- Staying current with rapidly evolving email marketing best practices and technologies
- Maintaining high attention to detail in a fast-paced environment
ASSUMPTION: These challenges reflect common situations in agency environments focusing on retention marketing, particularly with high-profile clients in competitive consumer sectors.
📈 Similar Roles Comparison
This Retention Marketing Coordinator role differs from general Email Marketing Specialists by its stronger focus on customer retention strategies rather than just email deployment. Unlike CRM Managers who might oversee broader customer relationship systems, this role specifically focuses on email and SMS as retention channels. Compared to Digital Marketing Coordinators, this position has deeper specialization in retention-focused channels rather than covering all digital marketing disciplines.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Designing and implementing a post-purchase email nurture sequence to encourage repeat purchases for a beauty brand
- Developing a win-back campaign strategy targeting lapsed customers with personalized offers based on previous purchase history
- Creating and A/B testing different email subject lines and CTAs to improve open and click-through rates for product launches
- Segmenting customer database by purchasing behavior to deliver more relevant content and offers
- Analyzing campaign performance data to identify opportunities for improving conversion rates
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and common retention marketing initiatives in the beauty industry.
❓ Key Questions to Ask During Interview
- Can you share examples of successful retention campaigns you've implemented for your beauty clients and what metrics defined that success?
- How does your team balance creative approaches with data-driven decision making when developing retention strategies?
- What tools and resources would I have access to for testing and optimizing email campaigns?
- How does the retention marketing team collaborate with other departments like acquisition marketing or creative teams?
- What are the biggest retention challenges your beauty clients are currently facing in the market?
- How do you measure success for someone in this role during their first 3-6 months?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare application materials: Resume, portfolio of email marketing campaigns (with performance metrics if possible), and cover letter explaining your fit for the role
- Highlight Klaviyo experience: Specifically mention any Klaviyo experience as requested in the application instructions
- Optimize your resume: Include keywords like "retention marketing," "email optimization," "customer segmentation," "campaign performance," "A/B testing," and specific platform names (Klaviyo, Attentive, Pardot)
- Prepare portfolio examples: Select email campaigns that demonstrate both creative design and measurable results
- Research Front Row clients: Familiarize yourself with their beauty, health, and wellness clients (Jergens, Bio-Oil, Rimmel, Olaplex, JLo Beauty) to show industry knowledge
- Follow application instructions: Submit all requested materials according to the company's guidelines