Revenue Growth Manager

📌 Core Information

🔹 Job Title: Revenue Growth Manager

🔹 Company: AG Barr

🔹 Location: Cumbernauld, Middlebrook or Milton Keynes – Hybrid Working

🔹 Job Type: Full-time, Hybrid

🔹 Category: Food and Beverage Services

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with office days in Cumbernauld, Middlebrook, or Milton Keynes)

🚀 Job Overview

Key aspects of this role include:

• Leading pricing and pack architecture strategies for AG Barr's iconic brands
• Collaborating cross-functionally to deliver insight-led, value-driven commercial solutions
• Optimizing value, margin, and market competitiveness through strategic pricing
• Managing price ladders, RRSPs, and channel pack strategies across retail and out-of-home
• Influencing business-critical decisions and embedding structured, data-led RGM thinking

ASSUMPTION: This role requires a strategic mindset, strong commercial acumen, and experience in FMCG or a related field. The hybrid work arrangement allows for a balance between office collaboration and remote work.

📋 Key Responsibilities

✅ Build and execute pricing strategies that optimize value, margin, and market competitiveness

✅ Define and manage price ladders, RRSPs, and channel pack strategies across retail and out-of-home

✅ Lead RGM input into innovation, defining commercial frameworks for new products

✅ Provide recommendations in response to changing market conditions, legislation, or customer dynamics

✅ Embed structured, data-led RGM thinking across key commercial decision-making forums

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong influencing skills to drive commercial decisions.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or Economics)

Experience: 5-10 years of experience in FMCG, ideally within Revenue Growth or Commercial Strategy

Required Skills:

• Strategic thinking and commercial acumen
• Proficient in using shopper insight, scan data, and analytics tools
• Confident communicator, comfortable influencing cross-functional stakeholders
• Outcome-focused, able to translate complex insight into actionable recommendations
• Familiar with P&L levers and how they impact profitability across the value chain

Preferred Skills:

• Experience with pricing software or tools
• Knowledge of the UK soft drinks market

ASSUMPTION: Candidates with a strong commercial background and experience in FMCG are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (based on industry standards for a role of this level and location)

Benefits:

• Flexible working
• Career development opportunities
• Discounts and staff perks

Working Hours: 37.5 hours per week, with flexibility to work from home some days

ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. The benefits package is competitive and designed to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: AG Barr operates in the competitive Food and Beverage Services industry, with a focus on soft drinks and functional beverages.

Company Size: AG Barr has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and development.

Founded: 1875, with a rich history and heritage in the UK soft drinks market.

Company Description:

• AG Barr is home to some of the UK’s most loved drinks brands, including IRN-BRU, RUBICON, Boost, FUNKIN, and MOMA.
• The company is committed to creating a diverse and inclusive culture where employees' voices can be heard.
• AG Barr has a growth mindset and invests in employee development to drive future success.

Company Specialties:

• Engineering
• Marketing
• Procurement
• Retail
• Consumer

Company Website: http://www.agbarr.co.uk

ASSUMPTION: AG Barr's diverse portfolio of brands and commitment to employee development make it an attractive employer in the FMCG industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and progression within the Revenue Growth Management function.

Reporting Structure: This role reports directly to the Head of Revenue Growth Management and Value Strategy.

Work Arrangement: Hybrid, with a balance between remote work and office days in Cumbernauld, Middlebrook, or Milton Keynes.

Growth Opportunities:

• Progression within the Revenue Growth Management function
• Broadening of responsibilities to include additional brands or categories
• Potential to move into a more senior commercial role within AG Barr

ASSUMPTION: This role offers opportunities for career growth and development within AG Barr's commercial functions.

🌍 Location & Work Environment

Office Type: AG Barr has multiple offices across the UK, with this role being based in Cumbernauld, Middlebrook, or Milton Keynes.

Office Location(s): Cumbernauld, Middlebrook, Milton Keynes

Geographic Context:

• Cumbernauld is located in Scotland, near Glasgow, with a vibrant business community and easy access to amenities.
• Middlebrook is located in Bolton, England, with a mix of industrial and commercial properties.
• Milton Keynes is located in Buckinghamshire, England, known for its modern architecture and extensive parkland.

Work Schedule: The role follows a standard UK working week, with flexibility to work from home some days.

ASSUMPTION: The hybrid work arrangement allows for a balance between office collaboration and remote work, with the option to work from any of AG Barr's UK offices.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video screening with the HR team
• First-round interview with the hiring manager
• Second-round interview with key stakeholders
• Final interview with the Head of Revenue Growth Management and Value Strategy

Key Assessment Areas:

• Commercial acumen and strategic thinking
• Experience with pricing strategies and analytics
• Communication and influencing skills
• Cultural fit and alignment with AG Barr's values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your pricing strategies and commercial recommendations
• Research AG Barr's brands and market position to demonstrate your understanding of the business

ATS Keywords: Pricing strategy, commercial acumen, FMCG, revenue growth, cross-functional collaboration, data-led decision-making, shopper insight, RRSPs, channel pack strategies

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on commercial acumen and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Pricing software or tools (e.g., Blackstone & Partners, Simon-Kucher, or Prisync)
• Data analytics tools (e.g., Nielsen, Kantar, or IRI)

ASSUMPTION: The required tools and technologies for this role are standard in the FMCG industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Brilliant – We are always learning and striving to be the best we can be
• Growth mindset – We embrace change and continuously seek new opportunities
• Relationships matter – We value our people and build lasting customer relationships

Work Style:

• Collaborative – We work together to achieve our goals
• Results-driven – We focus on delivering outcomes that make a difference
• Inclusive – We celebrate diversity and create an environment where everyone can thrive

Self-Assessment Questions:

• Do you have a proven track record of delivering commercial results in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams to drive business growth?
• Do you thrive in an environment where you can take ownership and make a real impact?

ASSUMPTION: AG Barr values a growth mindset, results-driven approach, and a collaborative work style, with a focus on building lasting customer relationships.

⚠️ Potential Challenges

• Managing multiple brands with varying pricing strategies and pack architectures
• Balancing short-term commercial priorities with long-term brand health
• Adapting to changing market conditions and consumer dynamics
• Influencing stakeholders across multiple functions and levels within the organization

ASSUMPTION: This role presents unique challenges that require strong commercial acumen, strategic thinking, and the ability to influence cross-functional stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Commercial Manager within the FMCG industry, with a focus on pricing and pack architecture strategies
• Unlike other roles, this position requires a strong understanding of pricing strategies and data-led decision-making
• Career progression in this role could lead to a Head of Revenue Growth Management or Commercial Director position within AG Barr or another FMCG company

ASSUMPTION: This role is unique within AG Barr and the broader FMCG industry, with a focus on pricing and pack architecture strategies to drive long-term brand value.

📝 Sample Projects

• Developing a pricing strategy for a new product launch, considering market dynamics and consumer behavior
• Analyzing competitor pricing strategies and identifying opportunities for AG Barr's brands to gain market share
• Optimizing pack architecture across AG Barr's portfolio to maximize profitability and consumer appeal

ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the Revenue Growth Manager role, with a focus on driving commercial outcomes through data-led decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the current pricing strategies for AG Barr's key brands, and how they have evolved over time?
• How does the Revenue Growth Management function collaborate with other commercial teams, such as Marketing and Sales?
• What opportunities are there for professional development and growth within the Revenue Growth Management function?
• How does AG Barr approach innovation and new product development, and what role does the Revenue Growth Manager play in this process?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These key questions help candidates understand the commercial context, team dynamics, and growth opportunities within the Revenue Growth Manager role at AG Barr.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your pricing strategies and commercial recommendations
• Research AG Barr's brands and market position to demonstrate your understanding of the business
• Follow up with a thank-you note within one week of submitting your application, reiterating your interest in the role and any relevant insights you've gained during your research

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.