📌 Core Information
🔹 Job Title: Sales and Marketing Specialist
🔹 Company: Adams Limitless Inc
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: Full-time
🔹 Category: 🚀 Sales & Marketing
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📌 Essential Job Details
🚀 Job Overview
As a Sales and Marketing Specialist for Adams Limitless Inc, you will play a pivotal role in driving growth across the company's construction industry client base in Western Canada. Your primary focus will be on generating high-quality leads, qualifying prospects, and booking confirmed meetings for the General Manager to secure training bookings. You will develop and execute creative marketing campaigns that leverage a mix of digital channels to attract construction and industrial businesses.
ASSUMPTION: The job description indicates this is a hands-on, multi-faceted role where the Sales and Marketing Specialist will be responsible for both marketing strategy and sales execution. This is a common structure for small to medium-sized companies looking to grow their customer base.
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📋 Key Responsibilities
✅ Develop and manage high-converting marketing campaigns designed to attract construction-focused B2B businesses that require annual safety certifications and re-certifications
✅ Use SEO, Google Ads, Facebook Ads, and LinkedIn Ads to generate leads from construction and ICI (Industrial, Commercial, and Institutional) businesses
✅ Create engaging email marketing campaigns to nurture leads and position the company's services as the go-to solution for safety certifications
✅ Optimize the company website with compelling content, landing pages, and CTAs to increase lead conversions
✅ Craft engaging sales copy that resonates with decision-makers in the construction industry
✅ Develop creative marketing ideas to differentiate the company from competitors
✅ Proactively engage with leads through calls, emails, and messaging to understand their certification needs and pre-qualify them
✅ Book confirmed meetings directly in the General Manager's calendar for on-site consultations or facility training sessions
✅ Provide the General Manager with detailed lead insights before each meeting to maximize conversion potential
✅ Build rapport with potential clients and guide them through the certification process
✅ Handle inbound inquiries professionally and provide valuable information to potential clients
✅ Maintain accurate CRM records to track interactions, follow-ups, and appointments
ASSUMPTION: The job description outlines a range of responsibilities across lead generation, campaign development, sales execution, and customer relationship management. This indicates the role requires a versatile marketing and sales professional who can effectively wear multiple hats.
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🎯 Required Qualifications
Education: Not specified
Experience: 2+ years in B2B Lead Generation, Digital Marketing, or Inside Sales
Skills:
- Solid knowledge of SEO, Google Ads, Facebook & LinkedIn Ads, and email marketing
- Creative flair and ability to develop unique ways to attract leads
- Strong sales copywriting skills to create persuasive, conversion-focused content
- Proactive communication skills to connect with decision-makers and book meetings
- Highly organized and goal-oriented approach to tracking leads, follow-ups, and appointments
- Entrepreneurial spirit to own the role, test new ideas, and deliver results
ASSUMPTION: While the educational requirements are not specified, the job description indicates a need for relevant hands-on experience in the digital marketing and sales domains. The listed skills are typical for a marketing generalist role with a strong focus on lead generation and sales support.
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💰 Compensation & Benefits
Salary Range: $60,000 - $70,000 annually + bonus
Benefits: Not specified
Industry Comparison: The provided salary range appears to be in line with industry standards for a Sales and Marketing Specialist role in Calgary, Alberta. According to Payscale, the average base salary for a Marketing Specialist in Calgary is around $55,000, with the potential for higher earnings based on experience and performance-based bonuses.
ASSUMPTION: The salary range seems reasonable for the level of experience and responsibilities outlined in the job description. However, the specific benefits package is not provided.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Adams Limitless Inc is a global safety company that provides training and certification services to construction and industrial businesses.
Company Size: Not specified
Company Stage: Expansion stage, as the job description mentions the company is looking to grow across Western Canada.
ASSUMPTION: Based on the job description and the focus on lead generation and sales, Adams Limitless Inc appears to be a growing company seeking to expand its customer base in the construction industry across Western Canada.
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📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reporting to the General Manager
Team Size/Composition: Not specified
Growth Opportunities: The job description mentions that as the company expands, the successful candidate will have the opportunity to take on strategic growth projects and eventually build a team.
ASSUMPTION: The level of experience required (2+ years) and the reporting structure to the General Manager suggest this is a mid-level role with potential for growth as the company scales its operations.
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🌍 Location & Work Environment
Office Type: In-office, 8:00 AM - 4:30 PM
Geographic Context: Calgary, Alberta is a major economic hub in Western Canada, with a thriving construction and industrial sector.
Work Schedule: Standard full-time, in-office work hours
Regional Considerations: Calgary is a relatively affordable city with a high quality of life, making it an attractive location for job seekers.
ASSUMPTION: The job description specifies an in-office work arrangement with standard business hours, which is common for sales and marketing roles in the construction industry.
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💼 Interview & Application Insights
Typical Process: Likely to include an initial phone/video screening, followed by one or more in-person interviews, and potentially a skills assessment or portfolio review.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing campaign ideation, lead generation ability, sales copywriting skills, and communication/interpersonal skills.
Application Tips: Highlight relevant experience in digital marketing, sales, and lead generation, as well as examples of creative marketing ideas and successful client-facing interactions.
ATS Keywords: Construction, lead generation, digital marketing, SEO, Google Ads, Facebook Ads, LinkedIn Ads, email marketing, sales copywriting, CRM, client relationships
ASSUMPTION: The interview process and assessment criteria are based on common practices for similar sales and marketing roles, although the specific details may vary for this particular employer.
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🛠️ Tools & Technologies
- SEO tools (e.g., Google Search Console, Ahrefs, Semrush)
- Google Ads, Facebook Ads, LinkedIn Ads
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Customer Relationship Management (CRM) software
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: The listed tools and technologies are industry-standard for a role focused on digital marketing and lead generation, although the specific platforms used by Adams Limitless Inc may vary.
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👔 Cultural Fit Considerations
Company Values: Based on the job description, the company values creativity, entrepreneurship, and a results-driven approach to marketing and sales.
Work Style: The role requires a proactive, organized, and goal-oriented individual who thrives in a fast-paced, growth-oriented environment.
Self-Assessment: Applicants should consider whether they enjoy the freedom to test new marketing ideas, are comfortable with sales-focused responsibilities, and are excited to contribute to the company's expansion.
ASSUMPTION: The job description suggests a dynamic, fast-paced work culture where the Sales and Marketing Specialist will have the autonomy to develop and execute their own campaigns. Candidates who are creative, entrepreneurial, and comfortable with a blend of marketing and sales activities will likely thrive in this role.
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⚠️ Potential Challenges
The Sales and Marketing Specialist role may face the following potential challenges:
- Balancing the workload between marketing strategy, campaign execution, and sales-focused responsibilities
- Continuously generating a steady flow of high-quality leads in a competitive construction industry
- Adapting marketing messaging and tactics to effectively reach and engage decision-makers in the construction sector
ASSUMPTION: Based on the breadth of responsibilities outlined in the job description, the successful candidate may need to manage multiple priorities and exercise strong time management skills. The lead generation and sales aspects of the role may also require persistence and adaptability to navigate the construction industry's unique dynamics.
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📈 Similar Roles Comparison
This Sales and Marketing Specialist role is similar to other hybrid marketing and sales positions, such as:
- Marketing Coordinator/Specialist with Lead Generation Responsibilities
- Business Development Representative with Marketing Duties
- Inside Sales Representative with Digital Marketing Capabilities
The key differentiator for this role is the strong focus on developing and executing creative marketing campaigns to drive lead generation for the construction industry, in addition to the sales-related responsibilities.
ASSUMPTION: Roles that combine marketing strategy and sales execution are common, especially in smaller or growing organizations where employees need to wear multiple hats. The specific industry focus on the construction sector sets this position apart from more generalized marketing and sales roles.
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📝 Sample Projects
As the Sales and Marketing Specialist at Adams Limitless Inc, you may work on projects such as:
- Designing and launching a targeted Google Ads campaign to attract construction businesses in need of safety certifications
- Creating a series of educational blog posts and lead magnets (e.g., safety checklists, industry reports) to nurture leads and position the company as a thought leader
- Developing a multi-touch email marketing campaign to follow up with and convert leads into booked training sessions
- Optimizing the company's website with compelling landing pages, CTAs, and case studies to increase lead conversions
- Crafting persuasive sales scripts and email templates to effectively engage with and qualify potential clients
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description, which focus on lead generation, marketing campaign development, and sales support activities.
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❓ Key Questions to Ask During Interview
- Can you provide more details about the company's current marketing and sales strategies for the construction industry?
- What are the primary metrics or KPIs you use to measure the success of the marketing campaigns and lead generation efforts?
- How would you describe the company's culture and work environment? What type of individual tends to thrive in this type of role?
- What training or ongoing support will be provided to help me develop my marketing and sales skills further?
- What are the typical next steps for individuals who excel in this role in terms of career advancement and growth opportunities?
- Can you share any examples of successful marketing campaigns or lead generation initiatives that the company has implemented in the past?
ASSUMPTION: These questions aim to gather more insights about the company's strategy, the role's key performance metrics, the work culture, and opportunities for professional development. They are designed to help the candidate evaluate fit and demonstrate their genuine interest in the position.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Sales and Marketing Specialist opportunity at Adams Limitless Inc, we recommend the following steps:
1. Carefully review the job description and requirements to ensure you meet the qualifications. Highlight your relevant experience in digital marketing, lead generation, and sales support.
2. Craft a tailored resume and cover letter that showcase your achievements in these areas. Be sure to include keywords from the job description, such as "SEO," "Google Ads," "email marketing," and "sales copywriting."
3. Prepare for the interview by researching the company, the construction industry, and common questions for similar roles. Be ready to discuss your marketing campaign ideas, lead generation strategies, and approach to client relations.
4. During the interview, ask insightful questions that demonstrate your interest in the role and your understanding of the company's needs. The suggested questions in this document can serve as a starting point.
5. If selected for the role, be prepared to hit the ground running and contribute your creative marketing expertise to drive growth for Adams Limitless Inc across Western Canada.
Good luck with your application!
