Sales and Marketing Specialist

📌 Core Information

🔹 Job Title: Sales and Marketing Specialist

🔹 Company: Sinclair Broadcast Group

🔹 Location: Omaha, Nebraska

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Engaging with new and existing clients to showcase innovative media solutions
• Building strong client relationships and delivering impactful solutions
• Helping clients achieve their goals through tailored sales and marketing strategies
• Identifying emerging opportunities and anticipating market shifts
• Collaborating with a dynamic team in a fast-paced, digital-first environment

ASSUMPTION: This role requires a proactive, self-motivated individual who thrives in a fast-paced environment and is passionate about helping local businesses succeed.

📋 Key Responsibilities

✅ Engage with new and existing clients to showcase innovative media solutions

✅ Build strong client relationships and deliver impactful solutions

✅ Help clients achieve their goals through tailored sales and marketing strategies

✅ Identify emerging opportunities and anticipate market shifts

✅ Collaborate with a dynamic team in a fast-paced, digital-first environment

ASSUMPTION: This role involves frequent travel to meet with clients in the local community, requiring a valid driver's license, up-to-date insurance, and reliable transportation.

🎯 Required Qualifications

Education: High school diploma or equivalent (GED) required

Experience: Proven sales ability or an unstoppable desire to learn required

Required Skills:

• Strong communication skills and proficiency with digital tools and applications
• A passion for helping others and a competitive spirit
• A willingness to grow in a fast-paced, digital-first environment
• Valid driver's license, up-to-date insurance, and reliable transportation

Preferred Skills:

• Previous sales experience
• Familiarity with the media industry
• Bilingual or multilingual skills

ASSUMPTION: A valid driver's license, up-to-date insurance, and reliable transportation are required for this role to effectively engage with clients in the local community.

💰 Compensation & Benefits

Salary Range: $35,000 - $50,000 per year (based on experience level and industry standards for sales and marketing roles in the Omaha, Nebraska area)

Benefits:

• Base salary and commission structure
• Benefits package designed to support employee success and well-being

Working Hours: Full-time, with flexibility for client meetings and events

ASSUMPTION: The salary range provided is an estimate based on industry standards for sales and marketing roles in the Omaha, Nebraska area. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees (Mid-size company with significant resources and opportunities for career growth)

Founded: 1986 (Over 35 years of experience in the broadcast media industry)

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
• The company owns, operates, and/or provides services to 185 television stations in 85 markets affiliated with all major broadcast networks
• Sinclair's portfolio includes multicast networks, streaming services, and original content platforms
• The company is committed to enriching local lives through meaningful connections, trusted reporting, and principled journalism

Company Specialties:

• Broadcast media production and distribution
• Local news and sports programming
• Multicast networks and streaming services
• Original content creation and podcasts
• Sales and marketing solutions for local businesses

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a strong presence in the broadcast media industry. The company's extensive resources and experience provide a supportive environment for employee growth and success.

📊 Role Analysis

Career Level: Entry-level to mid-level (depending on the candidate's experience and qualifications)

Reporting Structure: This role reports directly to the Sales Manager or Regional Sales Director

Work Arrangement: On-site, with flexibility for client meetings and events

Growth Opportunities:

• Training and mentorship programs to support long-term career growth
• Career advancement opportunities within the company's extensive network of stations and platforms
• Potential to join one of Sinclair's AMP Sales & Marketing Solutions teams in another city

ASSUMPTION: Sinclair Broadcast Group offers numerous growth opportunities for employees, including training, mentorship, and career advancement within the company's extensive network of stations and platforms.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional, collaborative work environment

Office Location(s): Cockeysville, Maryland (headquarters) and various local offices across the United States

Geographic Context:

• Omaha, Nebraska is the 40th most populous city in the United States, with a population of approximately 465,000 people
• The city is known for its low cost of living, vibrant arts and culture scene, and strong job market
• Omaha is home to several Fortune 500 companies and offers numerous opportunities for career growth and development

Work Schedule: Full-time, with flexibility for client meetings and events

ASSUMPTION: The work environment at Sinclair Broadcast Group's Omaha office is collaborative, professional, and supportive of employee growth and success. The company's commitment to enriching local lives is reflected in its work culture and community involvement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the sales team
• Final interview with the sales manager or regional sales director
• Background check and reference check

Key Assessment Areas:

• Sales ability and communication skills
• Problem-solving and critical thinking skills
• Adaptability and willingness to learn
• Customer service and relationship-building skills
• Understanding of the local market and client needs

Application Tips:

• Tailor your resume and cover letter to highlight your sales experience, communication skills, and customer service background
• Prepare for behavioral interview questions that focus on your sales experience and problem-solving skills
• Research the company and the local market to demonstrate your understanding of the role and the company's mission
• Be prepared to discuss your long-term career goals and how this role fits into your overall career plan

ATS Keywords: Sales, Marketing, Client Relationships, Media Solutions, Innovative, Digital-First, Fast-Paced, Local Businesses, Growth, Career Advancement

ASSUMPTION: The application process for this role may vary depending on the specific hiring manager or regional office. It is essential to follow the application instructions provided and to be prepared for a comprehensive interview process that focuses on the candidate's sales ability, communication skills, and cultural fit.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Sales enablement tools (e.g., Showpad, Seismic, or Highspot)
• Marketing automation tools (e.g., Marketo, Pardot, or HubSpot Marketing)
• Project management tools (e.g., Asana, Trello, or Jira)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the regional office or hiring manager. The candidate should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Accountability
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and goal-focused
• Adaptable and open to change
• Committed to enriching local lives through meaningful connections, trusted reporting, and principled journalism

Self-Assessment Questions:

• How do your personal values align with Sinclair Broadcast Group's company values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach building and maintaining strong client relationships in a fast-paced, digital-first environment?

ASSUMPTION: Sinclair Broadcast Group values candidates who are passionate about their work, committed to enriching local lives, and eager to grow both personally and professionally within the company's dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing a high volume of client interactions and sales opportunities
• Adapting to a fast-paced, digital-first work environment
• Balancing sales and marketing responsibilities while maintaining a strong focus on customer service
• Developing a deep understanding of the local market and client needs
• Building and maintaining strong client relationships in a competitive market

ASSUMPTION: The potential challenges listed above are not exhaustive, and the specific challenges faced by the candidate may vary depending on the regional office or hiring manager. It is essential for the candidate to be proactive, adaptable, and committed to continuous learning and growth to succeed in this role.

📈 Similar Roles Comparison

• This role differs from other sales and marketing positions in the broadcast media industry in its focus on innovative media solutions and digital-first strategies
• The role requires a strong understanding of the local market and client needs, as well as the ability to adapt to a fast-paced, dynamic work environment
• Career advancement opportunities within Sinclair Broadcast Group's extensive network of stations and platforms provide unique growth potential for employees

ASSUMPTION: The specific aspects of this role that set it apart from similar positions in the broadcast media industry may vary depending on the regional office or hiring manager. The candidate should research the company and the local market to gain a comprehensive understanding of the role and its unique opportunities for growth and development.

📝 Sample Projects

• Developing a targeted marketing campaign for a local business to increase brand awareness and drive sales
• Creating a customized sales and marketing strategy for a non-profit organization to maximize its impact on the local community
• Collaborating with the sales and marketing team to launch a new multicast network or streaming service in the local market

ASSUMPTION: The specific projects and initiatives undertaken by the candidate in this role may vary depending on the regional office or hiring manager. The candidate should be prepared to discuss their experience with similar projects and their ability to adapt to new challenges and opportunities as they arise.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the local market, and how can this role help address them?
• How does this role fit into the company's long-term growth strategy, and what opportunities are there for career advancement?
• What tools and technologies are used in this role, and how does the company support employee training and development in these areas?
• How does the company measure success in this role, and what key performance indicators (KPIs) are used to track progress?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: The specific questions asked during the interview process may vary depending on the regional office or hiring manager. The candidate should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales experience, communication skills, and customer service background
• Prepare for behavioral interview questions that focus on your sales experience and problem-solving skills
• Research the company and the local market to demonstrate your understanding of the role and the company's mission
• Be prepared to discuss your long-term career goals and how this role fits into your overall career plan
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.