Director of Performance Marketing

📌 Core Information

🔹 Job Title: Director of Performance Marketing

🔹 Company: Limitless Male Medical Clinic

🔹 Location: Omaha, Nebraska, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving new patient growth through paid media, funnels, and analytics
• Managing a multi-million-dollar ad spend with a focus on CPL and ROAS
• Collaborating with cross-functional teams to align campaign messaging and clinic flow
• Leading and developing a small, high-output internal team and agencies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of performance marketing channels and tools.

📋 Key Responsibilities

✅ Own paid media strategy and execution across Meta, Google, YouTube, programmatic, and emerging platforms

✅ Build high-converting funnels and landing pages for service lines like TRT, weight loss, and wave therapy

✅ Run A/B tests across creative, CTAs, landing pages, and audience segments

✅ Analyze funnel performance and patient journey metrics to uncover drop-offs and optimization points

✅ Partner with BI and analytics to build dashboards and report performance up to executive team

✅ Perform other related duties as assigned.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in performance marketing, ideally in healthcare, wellness, or DTC

Required Skills:

• Proven experience optimizing campaigns to drive leads, appointments, and revenue
• Deep understanding of attribution, tracking, and conversion metrics
• Strong grasp of tools like Google Ads, Meta Business Manager, GA4, HubSpot, and landing page builders
• Highly analytical, data-driven, and test-and-learn obsessed
• A “win or learn” mentality

Preferred Skills:

• Experience in healthcare or wellness industry
• Familiarity with healthcare-specific marketing regulations and compliance

ASSUMPTION: Candidates with experience in healthcare or wellness may have a better understanding of the industry and its unique challenges.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Performance Marketing with 5-10 years of experience in the healthcare or wellness industry)

Benefits:

• Health, dental, vision, and wellness services
• Limitless branded clothing and gear
• PTO and growth opportunities
• Performance bonuses and rewards

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Health, Wellness & Fitness

Company Size: 51-200 employees

Founded: 2016

Company Description:

• Limitless Male Medical Clinic focuses on enhancing the well-being and performance of men at every stage of life
• Services include Testosterone Replacement Therapy, Erectile Dysfunction Treatment, Peptide Therapy, Weight Loss Treatments, and more
• The company aims to provide comprehensive support and solutions to help men optimize their health

Company Specialties:

• Hormone Replacement Therapy
• Erectile Dysfunction Treatment
• Medical Innovation
• Men's Health
• LimitlessResurrect™ (Platelet-Rich Plasma)
• LimitlessPulse™ Focused Wave Therapy
• Ancillary Services
• HGH and Peptide Therapy

Company Website: book.limitlessmale.com/linkedin

ASSUMPTION: Limitless Male Medical Clinic is a growing company with a focus on innovation and improving men's health.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into a VP or Director of Marketing role

Reporting Structure: Reports directly to the VP of Marketing

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Potential to expand the marketing team and take on more responsibilities
• Opportunity to work closely with the VP of Marketing and learn from their experience
• Chance to grow with the company as it expands its services and locations

ASSUMPTION: This role offers significant growth potential for the right candidate, as the company is expanding and looking to grow its marketing team.

🌍 Location & Work Environment

Office Type: Medical clinic with a professional, collaborative work environment

Office Location(s): 2255 S 132nd St, Omaha, Nebraska, US

Geographic Context:

• Omaha is the largest city in Nebraska, with a population of over 460,000
• The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
• Omaha has a humid continental climate, with hot summers and cold, snowy winters

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines

ASSUMPTION: The work environment at Limitless Male Medical Clinic is professional and collaborative, with a focus on innovation and improving men's health.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the VP of Marketing to discuss the role, responsibilities, and qualifications
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with key stakeholders to discuss fit and next steps

Key Assessment Areas:

• Performance marketing experience and expertise
• Analytical and data-driven mindset
• Strategic thinking and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the case study or project presentation by researching the company and industry, and developing a strategic approach to a marketing challenge

ATS Keywords: Performance Marketing, Paid Media, CRO, Analytics, A/B Testing, Funnel Optimization, Google Ads, Meta Business Manager, GA4, HubSpot, Landing Page Builders, Data-Driven, Attribution, Conversion Metrics, Lead Generation, Revenue Optimization

ASSUMPTION: The interview process at Limitless Male Medical Clinic is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Manager
• GA4
• HubSpot
• Landing page builders (e.g., Unbounce, Leadpages)
• Analytics tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in performance marketing.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Patient-centered care
• Continuous learning and improvement

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing and optimizing campaigns?
• Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
• Do you have a strategic mindset and enjoy developing and executing marketing strategies?

ASSUMPTION: Limitless Male Medical Clinic values candidates who are data-driven, collaborative, and strategic, with a strong commitment to innovation and improving men's health.

⚠️ Potential Challenges

• Managing a large ad spend with a focus on CPL and ROAS can be challenging and requires strong analytical skills and attention to detail
• Working in the healthcare industry may require compliance with specific regulations and guidelines
• Balancing multiple projects and priorities may require strong self-management skills and time management
• Adapting to a growing and evolving company may require flexibility and a willingness to take on new responsibilities

ASSUMPTION: These challenges can be overcome with strong skills, experience, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to a Director of Performance Marketing or Growth Marketing role in other industries, but may have unique challenges and requirements specific to the healthcare industry
• Compared to other marketing roles, this position requires a strong focus on data and analytics, as well as experience in performance marketing channels
• Career progression may involve moving into a VP or Director of Marketing role, or expanding into other marketing channels or functions

ASSUMPTION: This role offers a unique opportunity to apply performance marketing skills in the healthcare industry, with potential for growth and career progression.

📝 Sample Projects

• Developing and executing a multi-channel paid media strategy to drive new patient growth
• Optimizing funnels and landing pages to improve conversion rates and reduce cost per acquisition
• Analyzing patient journey metrics to identify drop-offs and optimization points, and developing strategies to address them

ASSUMPTION: These projects are representative of the types of initiatives a Director of Performance Marketing at Limitless Male Medical Clinic might work on, but may vary depending on the specific needs of the company and the marketing team.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Limitless Male Medical Clinic support the professional development and growth of its employees?
• What are the company's plans for expansion and growth in the next 1-3 years, and how does this role contribute to those plans?
• How does the company approach data privacy and compliance in its marketing efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, and to assess whether the position is a good fit for their skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the case study or project presentation by researching the company and industry, and developing a strategic approach to a marketing challenge
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.