Sales and Marketing Specialist

📌 Core Information

🔹 Job Title: Sales and Marketing Specialist

🔹 Company: Sinclair Broadcast Group

🔹 Location: Baltimore, Maryland, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Engaging with clients to showcase innovative media solutions
• Building strong client relationships and delivering impactful solutions
• Identifying emerging opportunities and anticipating market shifts
• Providing top-notch customer service and making a real difference for clients

ASSUMPTION: This role involves a significant amount of client-facing work, requiring strong communication and relationship-building skills. It also demands a proactive approach to identifying new opportunities and staying ahead of market trends.

📋 Key Responsibilities

✅ Engage with new and existing clients to showcase innovative media solutions that amplify their brands

✅ Build strong client relationships and deliver impactful solutions to help clients achieve their goals

✅ Identify emerging opportunities, analyze data, and predict the next big thing to position clients and AMP for long-term success

✅ Provide exceptional customer service and make a real difference for clients

✅ Embrace creativity, collaboration, and fun while working in a dynamic team environment

ASSUMPTION: This role requires a balance of sales, marketing, and customer service skills. It involves both proactive outreach to potential clients and reactive support for existing clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven sales ability or a strong desire to learn. Entry-level to 2 years of experience in sales, marketing, or a related field

Required Skills:

• Strong communication skills, both written and verbal
• Proficient in digital tools and applications
• Proven ability to build relationships and connect with clients
• Data analysis skills to identify trends and opportunities
• Valid driver's license, up-to-date insurance, and reliable transportation

Preferred Skills:

• Experience in the broadcast media industry
• Fluency in additional languages

ASSUMPTION: While a bachelor's degree is preferred, relevant experience and a strong desire to learn can be considered equivalent. This role requires a valid driver's license and reliable transportation for client visits.

💰 Compensation & Benefits

Salary Range: $48,000 to $60,000 per year

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• Retirement Plan
• Paid Vacation
• Paid Personal Days
• Paid Holidays
• Paid Sick Leave
• Parental Leave
• Employee Stock Purchase Plan

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to 2-year experience in the broadcast media industry in the Baltimore, Maryland area.

📌 Applicant Insights

🔍 Company Context

Industry: Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports. They own, operate, and provide services to 185 television stations in 86 markets affiliated with all major broadcast networks. They also own Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest.

Company Size: Sinclair Broadcast Group has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Sinclair Broadcast Group was founded in 1986 and has since grown to become a leading provider of local news and sports content.

Company Description:

• Sinclair Broadcast Group is a leading provider of local news and sports content
• The company owns and operates television stations and provides services to a wide range of clients
• Sinclair Broadcast Group is committed to innovation and staying at the forefront of industry-changing events and technological advances

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a strong presence in the broadcast media industry. Their commitment to innovation and staying ahead of industry trends provides opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is an entry-level to 2-year position, providing an excellent opportunity for career growth and development.

Reporting Structure: The Sales and Marketing Specialist will report directly to the Sales Manager or similar role within the organization.

Work Arrangement: This role is on-site, with a full-time work arrangement of 40 hours per week. The role may require occasional travel to meet with clients.

Growth Opportunities:

• Career advancement opportunities within the local market or with one of Sinclair Broadcast Group's teams in another city
• Training and mentorship programs to support long-term growth and success
• Access to comprehensive media education and training programs for those new to the industry

ASSUMPTION: This role offers significant opportunities for career growth and development within the organization. Sinclair Broadcast Group is committed to investing in the success of their employees and providing the training and resources necessary to support their long-term growth.

🌍 Location & Work Environment

Office Type: Sinclair Broadcast Group's headquarters is located in Cockeysville, Maryland, with additional offices in Seattle, Washington, and Hunt Valley, Maryland.

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US; 140 4th Ave, North, Seattle, Washington 98109, US; 10713 Gilroy Rd, Hunt Valley, Maryland 21031, US

Geographic Context:

• The Baltimore, Maryland area offers a mix of urban and suburban living, with a variety of cultural, entertainment, and recreational opportunities
• The area is home to a diverse range of industries, providing ample opportunities for networking and professional growth
• The Baltimore, Maryland area has a humid subtropical climate, with hot, humid summers and cold, snowy winters

Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break. The role may require occasional evening or weekend work to accommodate client needs.

ASSUMPTION: The Baltimore, Maryland area offers a diverse and dynamic work environment, with ample opportunities for professional growth and development. The area's humid subtropical climate may require adjustments to work attire and scheduling during the summer months.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and a member of the team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to build relationships with clients
• Sales ability and understanding of the broadcast media industry
• Problem-solving skills and ability to identify emerging opportunities
• Adaptability and willingness to learn and grow in the role

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare for behavioral interview questions that focus on your sales and customer service skills
• Research Sinclair Broadcast Group and the broadcast media industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the Hiring Manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Sales, Marketing, Client Relationships, Broadcast Media, Innovative Solutions, Data Analysis, Customer Service, Communication Skills, Relationship Building

ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales, marketing, and customer service skills, as well as their understanding of the broadcast media industry. Candidates should be prepared to provide examples of their sales and customer service experiences and demonstrate their ability to build strong client relationships.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Salesforce or similar CRM software
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Social media platforms (LinkedIn, Facebook, Twitter)
• Data analysis tools (Excel, Google Analytics)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, as well as experience with sales and customer relationship management software. Familiarity with data analysis tools and social media platforms is also beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and staying ahead of industry trends
• Collaboration and teamwork
• Customer focus and providing exceptional customer service
• Integrity and ethical business practices
• Continuous learning and growth

Work Style:

• Dynamic and fast-paced work environment
• Focus on results and achieving goals
• Strong emphasis on teamwork and collaboration
• Opportunities for growth and development
• Flexible and adaptable approach to work

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced work environments?
• Are you comfortable working in a team and collaborating with others to achieve common goals?
• Do you have a strong customer focus and a commitment to providing exceptional customer service?
• Are you adaptable and able to learn and grow in a rapidly changing industry?
• Do you have a proven track record of success in sales or a related field?

ASSUMPTION: Sinclair Broadcast Group values innovation, collaboration, and customer focus in their employees. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• The broadcast media industry is constantly evolving, requiring employees to stay up-to-date with the latest trends and technologies
• The role may require occasional travel to meet with clients, which can be demanding and time-consuming
• The sales and marketing industry can be competitive, with a focus on achieving results and meeting quotas
• The work environment can be fast-paced and demanding, requiring strong time management and organizational skills

ASSUMPTION: The broadcast media industry is a dynamic and fast-paced environment, requiring employees to stay up-to-date with the latest trends and technologies. The role may also require occasional travel and a strong focus on achieving results and meeting quotas. Candidates should be prepared to manage their time effectively and balance multiple priorities in a demanding work environment.

📈 Similar Roles Comparison

• This role is similar to a Media Sales Specialist or Account Executive role in the broadcast media industry
• The broadcast media industry is a dynamic and fast-paced environment, with a strong focus on innovation and staying ahead of industry trends
• Career paths in the broadcast media industry can vary, with opportunities for growth and development in sales, marketing, or management roles

ASSUMPTION: This role is similar to a Media Sales Specialist or Account Executive role in the broadcast media industry, with a focus on building strong client relationships and delivering impactful solutions. The broadcast media industry is a dynamic and fast-paced environment, with a strong emphasis on innovation and staying ahead of industry trends. Career paths in the broadcast media industry can vary, with opportunities for growth and development in sales, marketing, or management roles.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new broadcast media product or service
• Conducting market research to identify emerging trends and opportunities in the broadcast media industry
• Creating and delivering a presentation to a client on the benefits of a specific broadcast media solution

ASSUMPTION: These sample projects are designed to provide candidates with an understanding of the types of tasks and responsibilities they may encounter in this role. Candidates should be prepared to demonstrate their ability to complete these tasks and provide examples of their relevant experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall sales and marketing strategy for the company?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare for behavioral interview questions that focus on your sales and customer service skills
• Research Sinclair Broadcast Group and the broadcast media industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the Hiring Manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.