Sales and Marketing Specialist

📌 Core Information

🔹 Job Title: Sales and Marketing Specialist

🔹 Company: Sinclair Broadcast Group

🔹 Location: Green Bay, Wisconsin, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Entry level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Engaging with new and existing clients to showcase innovative media solutions
• Building strong client relationships and delivering impactful solutions
• Helping clients achieve their goals and ensuring campaign success
• Identifying emerging opportunities and anticipating market shifts
• Embracing a competitive spirit and celebrating victories with the team

ASSUMPTION: This role requires a balance of sales, marketing, and client relationship management skills. The ideal candidate will be comfortable in a fast-paced, dynamic environment and have a passion for helping others succeed.

📋 Key Responsibilities

✅ Help brands thrive by identifying new opportunities and delivering tailored sales and marketing solutions

✅ Make connections with clients, understand their unique needs, and craft customized strategies

✅ Be a trusted guide, providing expert advice and support throughout the client journey

✅ Shake things up by bringing creativity and fresh ideas to the table

✅ Join a dedicated team of media sales professionals committed to achieving market leadership

ASSUMPTION: This role involves a high degree of client interaction and requires strong communication, relationship-building, and problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven sales ability or a strong desire to learn (0-2 years of experience)

Required Skills:

• Excellent communication skills, both written and verbal
• Proficiency with digital tools and applications
• Strong relationship-building skills
• Passion for helping others and providing top-notch customer service
• Competitive spirit and drive to excel
• Willingness to grow and learn in a fast-paced, digital-first environment

Preferred Skills:

• Previous sales or marketing experience
• Familiarity with the broadcast media industry

ASSUMPTION: While a degree is preferred, relevant experience and a strong desire to learn can be considered equivalent. Previous sales or marketing experience is a plus but not required.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on experience level and industry standards for entry-level sales and marketing roles in the broadcast media industry)

Benefits:

• Competitive pay and commission structure
• Benefits package designed to support employee success and well-being
• Top-notch training and support, including cohort-based training programs
• Career growth opportunities, both locally and nationally

Working Hours: Full-time, with a standard workweek of 40 hours. Some flexibility may be available for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales and marketing roles in the broadcast media industry. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution. Sinclair Broadcast Group is a leading provider of local news and sports, with a diverse portfolio of television stations, multicast networks, and digital platforms.

Company Size: 5,001-10,000 employees. As a large organization, Sinclair offers numerous opportunities for career growth and advancement.

Founded: 1986. Sinclair has a rich history in the broadcast media industry and has consistently adapted to technological changes and market trends.

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
• The company owns, operates, and/or provides services to 185 television stations in 86 markets
• Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a strong presence in the broadcast media industry. Its diverse portfolio of television stations and digital platforms allows for numerous career opportunities and growth paths.

📊 Role Analysis

Career Level: Entry level. This role is an excellent starting point for individuals interested in a career in sales and marketing within the broadcast media industry.

Reporting Structure: The Sales and Marketing Specialist will report directly to the Sales Manager or similar role.

Work Arrangement: On-site, with a standard workweek of 40 hours. Some flexibility may be available for the right candidate.

Growth Opportunities:

• Career advancement opportunities within the local market
• Opportunities to join Sinclair Sales & Marketing Solutions teams in other cities
• Training and mentorship programs to support long-term growth

ASSUMPTION: This role offers numerous opportunities for career growth and advancement within the company, both locally and nationally.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US (headquarters); 140 4th Ave, North, Seattle, Washington 98109, US; 10713 Gilroy Rd, Hunt Valley, Maryland 21031, US

Geographic Context:

• Green Bay, Wisconsin, is located in the northeastern part of the state, along the western shore of Green Bay
• The city has a humid continental climate, with warm summers and cold, snowy winters
• Green Bay is known for its rich history in the broadcast media industry and offers numerous opportunities for career growth and advancement

Work Schedule: Full-time, with a standard workweek of 40 hours. Some flexibility may be available for the right candidate.

ASSUMPTION: The work environment at Sinclair Broadcast Group is dynamic, fast-paced, and focused on delivering high-quality content and solutions to clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the sales team
• Final interview with the sales manager or director
• Background check and reference check (if applicable)

Key Assessment Areas:

• Sales ability and experience
• Communication skills and presentation style
• Problem-solving skills and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your sales or marketing achievements and how you've helped clients succeed
• Research Sinclair Broadcast Group and the broadcast media industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Sales, marketing, client relationships, innovative media solutions, broadcast media, local news, sports, client success, market leadership

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their sales ability, communication skills, and cultural fit with the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Sales enablement tools (e.g., Showpad, Seismic)
• Marketing automation tools (e.g., Marketo, Pardot)
• Digital tools and applications (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's sales and marketing stack.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Accountability
• Excellence

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and competitive
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• How do you embody the company values in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you balance your competitive spirit with a collaborative work style?

ASSUMPTION: Sinclair Broadcast Group values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• Handling rejection and maintaining a positive attitude in a sales role
• Balancing a competitive spirit with a collaborative work environment
• Adapting to a fast-paced, dynamic work environment
• Managing client expectations and ensuring campaign success

ASSUMPTION: The potential challenges in this role are common to sales and marketing positions and can be overcome with strong communication skills, resilience, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other sales and marketing positions in its focus on the broadcast media industry and the delivery of innovative media solutions
• Industry-specific context: The broadcast media industry is dynamic and evolving, with a strong emphasis on local news and sports content
• Career path comparison: This role offers numerous opportunities for career growth and advancement within the company, both locally and nationally

ASSUMPTION: This role is unique in its focus on the broadcast media industry and offers numerous opportunities for career growth and advancement within the company.

📝 Sample Projects

• Developing a customized marketing campaign for a local business to increase brand awareness and drive sales
• Collaborating with the sales team to create a targeted sales strategy for a new product launch
• Analyzing market trends and identifying emerging opportunities for client growth and success

ASSUMPTION: The specific projects in this role may vary depending on the company's priorities and client needs.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the sales team currently, and how can this role help address them?
• How does the company support the growth and development of its sales and marketing professionals?
• Can you describe the company's approach to innovation and staying ahead of industry trends?
• How does the company measure and track the success of its sales and marketing campaigns?
• What opportunities are there for career advancement within the company, both locally and nationally?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your sales or marketing achievements and how you've helped clients succeed
• Research Sinclair Broadcast Group and the broadcast media industry to demonstrate your knowledge and enthusiasm
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.