Sales and Marketing Specialist

📌 Core Information

🔹 Job Title: Sales and Marketing Specialist

🔹 Company: Sinclair Broadcast Group

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Engaging with new and existing clients to showcase innovative media solutions that amplify their brands
• Identifying new opportunities and building strong client relationships to ensure successful campaigns
• Providing exceptional customer service and making a difference for clients
• Embracing a competitive spirit and celebrating victories with the team

ASSUMPTION: This role requires a strong focus on sales and client relationships, with a competitive spirit and a passion for helping others.

📋 Key Responsibilities

✅ Help brands thrive by identifying new opportunities, building strong client relationships, and delivering impactful solutions

✅ Make connections with clients on a human level, understand their unique needs, and craft tailored sales and marketing solutions that deliver results

✅ Be a trusted guide for clients, helping them navigate the ever-evolving marketing landscape

✅ Shake things up by bringing creativity and fresh ideas to the table, finding new ways to connect with the audience

✅ Join a dedicated team of A1 media sales professionals committed to achieving market leadership and helping clients succeed in ways that truly matter

✅ Identify emerging opportunities by analyzing data and predicting market shifts to position clients and AMP for long-term success

ASSUMPTION: This role requires strong communication skills, a passion for helping others, and the ability to build strong client relationships.

🎯 Required Qualifications

Education: No specific degree required, but a strong desire to learn is essential

Experience: Proven sales ability or an unstoppable desire to learn

Required Skills:

• Strong communication skills, both written and verbal
• Proficiency with digital tools and applications
• A passion for helping others and providing exceptional customer service
• A competitive spirit and a drive to excel
• A willingness to grow and learn in a fast-paced, digital-first environment

Preferred Skills:

• Previous sales experience, preferably in media sales
• Knowledge of the broadcast media industry

ASSUMPTION: This role requires a strong focus on sales and client relationships, with a competitive spirit and a passion for helping others. Previous sales experience is preferred but not required.

💰 Compensation & Benefits

Salary Range: $40,000 - $60,000 per year (Estimated based on industry standards for entry-level sales roles in the broadcast media industry in Austin, TX)

Benefits:

• Base salary
• Commission structure
• Benefits package
• Top-notch training and support
• Career growth opportunities

Working Hours: Full-time, with a standard workweek of 40 hours

ASSUMPTION: The salary range is estimated based on industry standards for entry-level sales roles in the broadcast media industry in Austin, TX. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Sinclair Broadcast Group operates in the broadcast media production and distribution industry, focusing on local news and sports. The company owns and operates television stations affiliated with major broadcast networks and provides services to other stations.

Company Size: Sinclair Broadcast Group has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: The company was founded in 1986 and has since grown to become a leading provider of local news and sports, with a strong presence in the United States.

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
• The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks
• Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: http://sbgi.net/

ASSUMPTION: Sinclair Broadcast Group is a well-established company in the broadcast media industry, with a strong focus on local news and sports. The company offers a diverse range of services and has a significant presence in the United States.

📊 Role Analysis

Career Level: This role is suitable for entry-level candidates or those with up to 2 years of experience in sales or a related field. The role offers opportunities for growth and development within the company.

Reporting Structure: The Sales and Marketing Specialist will report directly to the Sales Manager or a similar role within the company's media sales team.

Work Arrangement: This role is on-site, with a standard workweek of 40 hours. The position may require travel to meet with clients and attend industry events.

Growth Opportunities:

• Training and mentorship programs to support long-term growth and development
• Career advancement opportunities within the company's local markets or other cities
• The opportunity to work with a diverse range of clients and industries, gaining valuable experience and exposure

ASSUMPTION: This role offers significant opportunities for growth and development within the company, with a focus on training, mentorship, and career advancement.

🌍 Location & Work Environment

Office Type: The company's office in Austin, Texas, is a professional and collaborative environment, with a focus on creativity and innovation.

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US (Headquarters); 140 4th Ave, North, Seattle, Washington 98109, US; 10713 Gilroy Rd, Hunt Valley, Maryland 21031, US

Geographic Context:

• Austin, Texas, is a vibrant and growing city with a strong economy and a diverse range of industries
• The city offers a high quality of life, with a range of cultural, recreational, and educational opportunities
• The cost of living in Austin is generally lower than in other major metropolitan areas in the United States

Work Schedule: The standard workweek is 40 hours, with flexible scheduling to accommodate client meetings and events. The role may require occasional overtime or weekend work to meet client needs.

ASSUMPTION: The work environment at Sinclair Broadcast Group is professional, collaborative, and focused on creativity and innovation. The company's offices are located in vibrant and growing cities, offering a high quality of life and a range of cultural, recreational, and educational opportunities.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Complete a phone or video screening with the hiring manager or a member of the HR team
• Participate in a panel interview with members of the media sales team
• Complete a background check and reference check
• Receive an offer of employment and onboarding information

Key Assessment Areas:

• Sales skills and experience
• Communication skills, both written and verbal
• Problem-solving and critical thinking skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant sales experience and skills
• Demonstrate your passion for helping others and your competitive spirit in your application materials
• Prepare for behavioral interview questions that focus on your sales experience and client relationship management skills
• Research the company and the broadcast media industry to show your enthusiasm and knowledge

ATS Keywords: Sales, marketing, client relationships, customer service, broadcast media, media sales, communication, competitive spirit, growth opportunities

ASSUMPTION: The application process for this role is typical for sales positions in the broadcast media industry, with a focus on assessing the candidate's sales skills, communication skills, and cultural fit. The company uses an Applicant Tracking System (ATS) to manage the application process and may use specific keywords to filter and rank candidates.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Sales enablement tools (e.g., Showpad, Seismic)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The tools and technologies used in this role are standard for sales positions in the broadcast media industry, with a focus on customer relationship management, sales enablement, and project management.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Innovation
• Excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong communicator with excellent written and verbal skills?
• Do you have a competitive spirit and a drive to excel?
• Are you passionate about helping others and providing exceptional customer service?

ASSUMPTION: Sinclair Broadcast Group values integrity, creativity, collaboration, innovation, and excellence in its work environment. The company seeks candidates who are adaptable, responsive to change, and passionate about helping others.

⚠️ Potential Challenges

• The role may require occasional overtime or weekend work to meet client needs
• The broadcast media industry is subject to market fluctuations and technological changes, which may impact the role's responsibilities and requirements
• The role may require travel to meet with clients and attend industry events
• The cost of living in Austin, Texas, may be higher than in other cities in the United States

ASSUMPTION: This role may present challenges related to work-life balance, market fluctuations, technological changes, travel, and cost of living. Candidates should carefully consider these factors when evaluating the role and its fit with their personal and professional goals.

📈 Similar Roles Comparison

• This role is similar to other media sales specialist positions in the broadcast media industry, with a focus on client relationship management, sales, and customer service
• The role may offer more opportunities for growth and development within the company compared to similar roles in other industries
• The role may require more travel and overtime compared to similar roles in other industries

ASSUMPTION: This role is similar to other media sales specialist positions in the broadcast media industry, with a focus on client relationship management, sales, and customer service. The role may offer more opportunities for growth and development within the company compared to similar roles in other industries, but may also require more travel and overtime.

📝 Sample Projects

• Developing and executing a marketing campaign for a local business to increase brand awareness and drive sales
• Conducting market research to identify new opportunities for client growth and expansion
• Creating and delivering a presentation to a potential client, highlighting the benefits of working with Sinclair Broadcast Group

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that a Sales and Marketing Specialist at Sinclair Broadcast Group may be expected to perform. The specific projects and tasks may vary based on the client's needs and the company's priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its sales team members?
• What are the most challenging aspects of the role, and how can I best prepare for them?
• How does the company measure success for this role, and what key performance indicators (KPIs) will I be expected to track?
• What opportunities are there for career advancement within the company?

ASSUMPTION: These key questions are designed to help candidates better understand the role's priorities, challenges, and opportunities for growth and development. Asking these questions demonstrates the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant sales experience and skills
• Prepare for behavioral interview questions that focus on your sales experience and client relationship management skills
• Research the company and the broadcast media industry to show your enthusiasm and knowledge
• Follow up with the hiring manager or a member of the HR team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.