- Driving B2B revenue generation through new business opportunities in untapped markets.
- Building and maintaining a robust pipeline of prospects across early-stage startups and high-growth businesses.
- Executing a consultative sales approach to ensure tailored solutions for clients.
- Managing and growing client relationships to ensure sustained revenue contribution.
- Collaborating with internal teams to conceptualize and execute client deliverables.
ASSUMPTION: This role requires a proactive and ambitious individual who can thrive in a fast-paced, dynamic environment. Strong communication skills and a consultative approach are essential for success in this position.
📋 Key Responsibilities
✅ Sales & Market Expansion
- Develop and maintain a robust pipeline of prospects across early-stage startups and high-growth businesses.
- Drive B2B revenue generation by identifying and closing new business opportunities in untapped markets.
- Execute a consultative sales approach, ensuring tailored solutions for clients instead of push selling.
- Manage inbound leads and proactively reach out to potential clients in new industries and geographies.
✅ Account Management & Relationship Building
- Own and drive long-term relationships with clients to ensure sustained revenue contribution.
- Work with internal teams to conceptualize and execute client deliverables.
- Identify upselling and cross-selling opportunities to maximize account value.
✅ Sales Strategy & Market Intelligence
- Keep a constant pulse on market shifts, competitor movements, and emerging client needs to refine sales strategy.
- Use data and insights to inform go-to-market decisions and feedback to product, content, and marketing teams.
- Take ownership of feedback loops, reporting, and forecasting with attention to detail and a bias for action.
ASSUMPTION: This role requires a high level of ownership, initiative, and adaptability. The ideal candidate will be comfortable with ambiguity, context-switching, and operating at speed in a fast-moving startup environment.
🎯 Required Qualifications
- Education: A bachelor's degree in business, marketing, communications, or a related field; a master's degree would be preferred.
- Experience: 1-3 years of proven B2B sales experience, ideally in high-growth environments like edtech, gaming, media, or digital agencies.
- Required Skills:
- Proven ability to build and manage a sales pipeline, backed by sharp research and lead-gen skills.
- Strong consultative selling skills with excellent written and verbal communication.
- Proficiency in Excel, CRM tools (HubSpot, Salesforce, etc.), and decision-making backed by data and insight.
- Prior experience selling to startups and SMEs/SMBs/MSMEs is a strong advantage.
- Preferred Skills:
- Familiarity with the Indian startup ecosystem and its various industries.
- Experience working with media and publishing platforms.
- Knowledge of market research and intelligence tools.
ASSUMPTION: Given the nature of this role, candidates with experience in B2B sales, market expansion, and account management will have a significant advantage.
💰 Compensation & Benefits
- Salary Range: INR 6-8 LPA (Based on experience and industry standards for mid-level sales roles in Delhi)
- Benefits:
- Health insurance and other employee welfare benefits.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
- Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level sales roles in Delhi. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Inc42 Media operates in the technology, information, and media industry, focusing on the Indian startup ecosystem.
- Company Size: Inc42 Media has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
- Founded: Inc42 Media was founded in 2014 and has since become a leading authority on the Indian startup ecosystem.
- Company Description: Inc42 Media is India’s #1 startup media and intelligence platform that informs, educates, and empowers startup and business leaders through its incisive reporting, insightful reports, curated events, and industry-leading executive courses and programs. Since launching in January 2015, Inc42 has moved markets, gotten the early scoop on billions of dollars of transactions, and told you what's happening deep inside some of the fastest-growing startups and industries alike.
- Company Specialties: Startups, news, media, publishing, technology, business, entrepreneurship, leadership, innovation, finance, fintech, economy, India, business, fundraising, VC, growth, data, investment, and strategy.
📊 Role Analysis
- Career Level: This role is suitable for mid-level sales professionals looking to expand their experience in B2B sales and market expansion.
- Reporting Structure: The Sales Associate will report directly to the Head of Brand Solutions and work closely with the sales, marketing, and content teams.
- Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include office days and remote work days, depending on the company's policies and the employee's preferences.
- Growth Opportunities: This role offers opportunities for career growth within the sales and marketing teams, as well as the broader organization. Successful candidates may advance to senior sales roles, management positions, or other leadership opportunities within Inc42 Media.
ASSUMPTION: The career growth opportunities in this role are subject to the candidate's performance, the company's growth, and the availability of suitable positions within the organization.
🌍 Location & Work Environment
- Office Type: Inc42 Media operates from a physical office located in Delhi Cantonment, Delhi, India.
- Office Location(s): 4th Floor, 59/16 Jujhar Tower, RD Marg, Kalkaji, New Delhi, Delhi 110019, IN
- Geographic Context: Delhi Cantonment is a bustling area in South Delhi, with easy access to public transportation, shopping, dining, and entertainment options. The office is located near prominent landmarks such as the Kalka Ji Mandir and the Kalka Ji Metro Station.
- Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, the role may require occasional work on weekends or evenings to meet client needs or attend industry events.
ASSUMPTION: The work environment and schedule may be subject to change based on the company's policies, client needs, and industry trends.
💼 Interview & Application Insights
- Typical Process: The interview process for this role may include an initial phone or video screen, followed by one or more in-depth interviews with the hiring manager and other team members. A final round may involve a presentation or case study to assess the candidate's sales and presentation skills.
- Key Assessment Areas: Candidates should expect to be assessed on their sales skills, market knowledge, communication abilities, and cultural fit with the company. Technical skills, such as proficiency in CRM tools and data analysis, may also be evaluated.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales experience, market knowledge, and skills.
- Research Inc42 Media and the Indian startup ecosystem to demonstrate your interest and understanding of the company and its industry.
- Prepare examples of your sales achievements, market expansion strategies, and client relationship management skills to discuss during the interview.
ASSUMPTION: The interview process and assessment areas may vary based on the company's needs and the specific candidate pool.
🛠️ Tools & Technologies
- CRM tools (HubSpot, Salesforce, etc.)
- Excel
- Market research and intelligence tools (if applicable)
- Presentation software (PowerPoint, Google Slides, etc.)
ASSUMPTION: The tools and technologies required for this role may vary based on the company's specific needs and the candidate's skills and experience.
👔 Cultural Fit Considerations
- Company Values: Inc42 Media values innovation, entrepreneurship, collaboration, and excellence. The company fosters a dynamic and inclusive work environment that encourages growth and success.
- Work Style: Inc42 Media values a proactive, ambitious, and adaptable work style. Candidates who can thrive in a fast-paced, dynamic environment and are comfortable with ambiguity and context-switching will be well-suited to this role.
- Self-Assessment Questions:
- How do your personal values align with Inc42 Media's company values?
- How do you approach building and maintaining long-term client relationships?
- How do you stay organized and manage your time effectively in a fast-paced, dynamic environment?
ASSUMPTION: The cultural fit considerations for this role may vary based on the company's specific needs and the candidate's personal preferences and work style.
⚠️ Potential Challenges
- The role may require occasional work on weekends or evenings to meet client needs or attend industry events.
- The fast-paced, dynamic nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
- The competitive nature of the B2B sales market may present challenges in identifying and closing new business opportunities.
ASSUMPTION: The potential challenges for this role may vary based on the candidate's personal preferences, work style, and experience level.
📈 Similar Roles Comparison
- Sales Development Representative (SDR): This role focuses on lead generation and qualification, while the Sales Associate role is more focused on market expansion, closing deals, and account management.
- Business Development Executive (BDE): The BDE role may involve a broader range of responsibilities, including sales, marketing, and business development, while the Sales Associate role is more focused on sales and market expansion.
- Account Executive: The Account Executive role may involve more strategic and senior-level responsibilities, such as account management, strategic planning, and business development, while the Sales Associate role is more focused on market expansion and tactical sales execution.
ASSUMPTION: The similarities and differences between these roles may vary based on the specific company, industry, and job requirements.
📝 Sample Projects
- Developing a market expansion strategy for a new industry or geographic region.
- Conducting market research and analysis to identify new business opportunities and trends.
- Creating and delivering a tailored sales presentation to a potential client, highlighting the unique value proposition of Inc42 Media's brand solutions.
- Managing and growing an account, including upselling and cross-selling opportunities, to maximize revenue contribution.
ASSUMPTION: The sample projects provided are illustrative and may vary based on the company's specific needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Inc42 Media support the professional growth and development of its sales team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Inc42 Media measure the success of its sales team members, and what are the key performance indicators (KPIs) for this role?
- What opportunities exist for career growth and advancement within Inc42 Media, and how have previous sales team members progressed in their careers?
ASSUMPTION: The key questions to ask during the interview may vary based on the candidate's personal goals, interests, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://inc42.freshteam.com/jobs/pEz3d7_6ZlVM/sales-associate-brand-solutions).
- Tailor your resume and cover letter to highlight your relevant sales experience, market knowledge, and skills.
- Prepare examples of your sales achievements, market expansion strategies, and client relationship management skills to discuss during the interview.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
