📌 Core Information
🔹 Job Title: Sales & Channel Marketing Manager, Benelux
🔹 Company: Cricut
🔹 Location: Brussels, Belgium
🔹 Job Type: Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and growing business with existing partners and developing new partnerships
- Strategic planning and data analysis for the Benelux region
- Managing relationships with key retail partners and pursuing new business opportunities
- Collaborating with cross-functional teams to achieve ambitious sales targets and increase Cricut brand awareness
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent interpersonal skills to succeed in a dynamic and fast-paced environment.
📋 Key Responsibilities
✅ Lead and grow the business with existing partners and develop new partnerships
✅ Shape the Benelux go-to-market strategy and manage relationships with key retail partners
✅ Identify and pursue new business opportunities with potential retail partners
✅ Achieve/exceed targets for revenue, new account acquisition, growth, sales, and brand awareness
✅ Collaborate effectively with cross-functional teams, including senior management, marketing, operations, and pricing
ASSUMPTION: This role requires a proactive approach to account management, exceptional communication skills, and the ability to work independently and as part of a collaborative team.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: Minimum 5 years of experience in key account management or business development, preferably within the consumer goods, FMCG, or retail sectors
Required Skills:
- Proven track record of managing retailers and driving growth in the Benelux region
- Experience managing and developing a small team (1 person & 1 contractor) is a plus
- Experience in marketing or working closely with marketing teams to execute channel marketing initiatives is a plus
- Strong negotiation, forecasting, and strategic planning abilities
- Analytical mindset and excellent communication skills
- Ability to work independently and as part of a collaborative team
- Mother tongue Dutch and fluent in English; French is a plus
- Proficient with MS Office suite
- Affinity with craft and/or other creative hobbies is a plus
Preferred Skills:
- Experience with e-tailers
- Cultural fit: Energetic self-starter, gets stuff done without being a jerk, acts like an owner
ASSUMPTION: Candidates from other backgrounds will also be considered, as long as they possess the required skills and experience for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Sales & Channel Marketing Manager role in the Benelux region with 5-10 years of experience, the estimated salary range is €70,000 - €90,000 per year. This range may vary depending on factors such as relevant experience, skills, and market conditions.
Benefits:
- Medical, dental, vision, and retirement benefits
- IVF contribution and pet insurance
- 401K match and life insurance
- Incentive programs, work-life balance, and employee discounts
Working Hours: Full-time position with standard office hours, Monday through Friday. Occasional overtime may be required to meet business needs.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the factors mentioned above. Actual compensation will be determined based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics, Arts and Crafts, DIY, eCommerce, and Consumer Goods
Company Size: 501-1,000 employees
Founded: 1969
Company Description:
- Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials
- At Cricut, they believe that everyone is born creative and strive to place the power of handmade into the hands of all
- Cricut celebrates inclusion and diversity and is an equal opportunity employer
Company Specialties:
- Consumer Electronics
- Arts and Crafts
- DIY
- eCommerce
- Consumer Goods
- Maker
- Engineering
- iOT
- Design
- Software
- Hardware
- Materials
- Quality
- Community
Company Website: cricut.com
ASSUMPTION: Cricut is a well-established company in the consumer electronics and arts and crafts industry, with a strong focus on innovation, community, and creativity.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports to the EU2 Region Director and may manage a small team (1 person & 1 contractor)
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential to grow within the company as the business expands in the Benelux region
- Opportunity to develop leadership skills by managing and developing a small team
- Chance to gain experience in various aspects of sales, marketing, and business development
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): Brussels, Belgium
Geographic Context:
- The Benelux region consists of Belgium, the Netherlands, and Luxembourg, with a total population of approximately 28 million people
- Brussels, the capital of Belgium, is a multicultural city with a rich history and a thriving arts and crafts scene
- The Benelux region has a strong consumer market for arts and crafts, DIY, and consumer electronics
Work Schedule: Full-time position with standard office hours, Monday through Friday. Occasional overtime may be required to meet business needs.
ASSUMPTION: The Benelux region offers a unique blend of cultures, languages, and consumer preferences, providing an exciting and challenging environment for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the EU2 Region Director and other team members
- Final decision and offer
Key Assessment Areas:
- Sales and business development skills
- Strategic planning and data analysis abilities
- Interpersonal and communication skills
- Cultural fit and alignment with Cricut's values
Application Tips:
- Highlight relevant experience and achievements in sales, business development, and account management
- Demonstrate a strong understanding of the Benelux market and consumer preferences
- Showcase your ability to work effectively with cross-functional teams and manage relationships with key retail partners
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Sales, Channel Marketing, Business Development, Key Account Management, Retail Partners, Benelux, Strategic Planning, Data Analysis, Marketing Coordination, Budget Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales and business development skills, strategic planning abilities, and cultural fit with Cricut's values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are standard for sales and marketing professionals, with a focus on data analysis and marketing coordination.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Community
- Creativity
- Inclusion and diversity
- Excellence
Work Style:
- Collaborative and dynamic work environment
- Results-driven and proactive approach to account management
- Strong communication and interpersonal skills
- Ability to work independently and as part of a team
Self-Assessment Questions:
- Do you possess a strong understanding of the Benelux market and consumer preferences?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have a proven track record of managing retailers and driving growth in the Benelux region?
- Are you an energetic self-starter who gets stuff done without being a jerk and acts like an owner?
ASSUMPTION: Cricut values candidates who are innovative, creative, and committed to fostering a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Managing relationships with multiple key retail partners and pursuing new business opportunities simultaneously
- Achieving ambitious sales targets and increasing Cricut brand awareness in a competitive market
- Navigating the unique cultural and linguistic landscape of the Benelux region
- Balancing the demands of strategic planning, data analysis, and marketing coordination
ASSUMPTION: This role presents both exciting opportunities and significant challenges, requiring a proactive and strategic approach to succeed in a dynamic and competitive market.
📈 Similar Roles Comparison
- Unlike other sales and marketing roles, this position focuses specifically on the Benelux region and requires a strong understanding of its unique cultural and linguistic landscape
- This role offers the opportunity to work with a well-established company in the consumer electronics and arts and crafts industry, with a strong focus on innovation, community, and creativity
- Career progression in this role may include opportunities to grow within the company as the business expands in the Benelux region
ASSUMPTION: This role offers a unique blend of challenges and opportunities, with a focus on the Benelux region and the chance to work with a well-established company in the consumer electronics and arts and crafts industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Cricut product launch in the Benelux region
- Conducting market research and analysis to identify new business opportunities with potential retail partners
- Managing and growing existing relationships with key retail partners such as Bol, Coolblue, and Media Markt
ASSUMPTION: These sample projects illustrate the strategic planning, data analysis, and marketing coordination aspects of this role, as well as the opportunity to work with key retail partners in the Benelux region.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall company strategy for the Benelux region?
- What are the most significant challenges facing the Benelux market for Cricut, and how can this role address them?
- How does Cricut support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These key questions will help you better understand the role's priorities, challenges, and opportunities for professional growth within Cricut.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Highlight relevant experience and achievements in sales, business development, and account management
- Demonstrate a strong understanding of the Benelux market and consumer preferences
- Prepare for the interview by researching Cricut's products, market position, and competition
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
