Sales Enablement Content Specialist

## 📌 Core Information 🔹 Job Title: Sales Enablement Content Specialist 🔹 Company: Farm Credit Services of America 🔹 Location: Omaha, Nebraska 🔹 Job Type: Full-Time 🔹 Category: Financial Services 🔹 Date Posted: May 13, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site --- ## 🚀 Job Overview Key aspects of this role include: - Creating, curating, and evaluating content to support sales strategies and programs - Ensuring content is clear, consistent, accessible, up-to-date, and integrated into the organization’s CRM tool - Collaborating with various teams to develop and source content that enables an accelerated sales process - Determining appropriate mediums and channels to drive efficiency, scale, and speed - Coordinating with stakeholders to maintain content libraries, source materials, and centralized 'truth centers' - Analyzing content performance and soliciting stakeholder feedback to inform content creation and delivery channels Assumption: This role requires a wide range of skills, including writing, editing, and strategic thinking, to take various perspectives and distill information into easily understood content. The output from these efforts will enable a wide range of capabilities in the organization, from supporting targeted sales strategies to achieving an accelerated sales process and empowering the organization’s digital capabilities. --- ## 📋 Key Responsibilities 🔑 Create: - Provide differentiated content that aligns with company strategy and industry needs - Collaboratively develop and source various forms of content that enables customer-facing teammates to achieve an accelerated sales process - Determine the appropriate medium and channel to drive efficiency, scale, and speed - Coordinates development and broadcasts updates to sales playbooks or field guides, sales presentations, proposal templates, ROI calculators, relevant marketing materials, and customer success content 🔑 Curate: - Maintain content libraries, source material, and other centralized 'truth centers' that are available on-demand for both general and specific use-cases - Collaborate on the identification of content needs to serve various areas of the business. Optimize content to enable customer journeys in both digital and in-person environments - Maintain the content lifecycle by building review processes and ensuring that updates are fulfilled - Source targeted content from internal and external subject matter experts - Identifies content created or conceived by officers that should be packaged for use across teams 🔑 Evaluate: - Analyze the results of delivered content, providing thoughtful analysis on the channel, content, and audience response - Solicit stakeholder feedback to inform the content creation and delivery channels - Coordinate internal review by stakeholders and teams responsible for subject areas Assumption: The responsibilities listed above are essential for driving content success and supporting the organization’s sales strategies and programs. The ideal candidate will have a proven track record in content creation, curation, and evaluation, with a strong understanding of sales enablement and digital capabilities. --- ## 🎯 Required Qualifications 🔑 Education: - Bachelor's Degree in Ag-Business, Marketing, Public Relations, Communications, Journalism, or Business 🔑 Experience: - 6+ years of experience in Sales Communication, Sales, or Marketing - Preferred: Experience in lending or crop insurance Assumption: The required qualifications listed above are essential for success in this role. Candidates with relevant education and experience in sales communication, sales, or marketing, along with a strong understanding of the agricultural industry, will be well-positioned to thrive in this role. --- ## 💡 Preferred Qualifications 🔑 Skills: - Experience with CRM tools (e.g., Salesforce, HubSpot, or similar) - Familiarity with content management systems (CMS) and marketing automation tools - Strong writing, editing, and communication skills - Ability to work collaboratively with cross-functional teams - Proficiency in Microsoft Office Suite and Google Workspace - Experience with project management tools (e.g., Asana, Trello, or similar) - Knowledge of HTML and CSS for content formatting and optimization Assumption: While not required, the preferred qualifications listed above can significantly enhance an applicant's chances of success in this role. Candidates with experience in CRM tools, CMS, marketing automation, and relevant software proficiency will be well-equipped to excel in this dynamic and fast-paced environment. --- ## 💰 Compensation & Benefits 🔹 Salary Range: $70,000 - $90,000 per year (based on industry standards for this role, experience level, and location) 🔹 Benefits: - Comprehensive health, dental, and vision insurance - Retirement savings plan with employer match - Paid time off and flexible work arrangements - Employee assistance program - Tuition reimbursement and professional development opportunities - Employee discounts on products and services - Wellness programs and gym membership reimbursement - Employee recognition and rewards programs Assumption: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The benefits listed above are subject to change and may vary based on the organization's policies and the employee's eligibility. --- ## 📌 Applicant Insights --- ## 🔍 Company Context 🔹 Industry: Financial Services 🔹 Company Size: 1,001-5,000 employees 🔹 Founded: 1916 🔹 Company Description: Farm Credit Services of America is a financial cooperative dedicated to serving the agricultural credit and financial needs of farmers and ranchers in Iowa, Nebraska, South Dakota, and Wyoming. As part of the Farm Credit System, they provide credit and affiliated services to farm and ranch operators across the United States, supporting nearly 82,000 producers and agribusinesses with their combined 2600+ employees. 🔹 Company Specialties: Farm Credit, Farm Finance, Crop insurance, Technology, Mortgages, Agriculture, Innovation, Lending, Credit, and banking 🔹 Company Website: https://www.fcsamerica.com/ Assumption: Farm Credit Services of America's extensive experience and commitment to the agricultural industry make it an attractive employer for candidates seeking a stable and fulfilling career in financial services. --- ## 📊 Role Analysis 🔹 Career Level: Mid-career 🔹 Reporting Structure: This role may report to the Director of Sales Enablement or a similar position, depending on the organization's structure 🔹 Work Arrangement: On-site, full-time position with a standard workweek of 40 hours 🔹 Growth Opportunities: - Potential career progression into senior sales enablement roles or management positions within the organization - Opportunities for professional development and skill-building through training programs and mentorship - Exposure to various aspects of the sales enablement process, allowing for a well-rounded understanding of the organization's sales strategies and programs Assumption: The career level, reporting structure, work arrangement, and growth opportunities listed above are based on typical roles within the organization and may vary depending on the specific needs and structure of the team. --- ## 🌍 Location & Work Environment 🔹 Office Type: Corporate office environment 🔹 Office Location: Omaha, Nebraska, with potential travel to other offices and locations as needed 🔹 Geographic Context: - Omaha, Nebraska, is the largest city in the state, with a population of over 460,000 people - The city offers a mix of urban and suburban living, with a variety of neighborhoods, amenities, and cultural attractions - The cost of living in Omaha is generally lower than in other major metropolitan areas, with affordable housing options and a lower cost of goods and services 🔹 Work Schedule: Standard full-time workweek, with potential flexibility for remote work or alternative scheduling arrangements based on the organization's policies and the employee's needs Assumption: The office type, office location, geographic context, and work schedule listed above are based on typical roles within the organization and may vary depending on the specific needs and structure of the team. --- ## 💼 Interview & Application Insights 🔹 Typical Process: 1. Online application and resume screening 2. Phone or video screening interview 3. In-person or virtual behavioral interview with the hiring manager and/or other team members 4. Final interview with senior leadership or other stakeholders 5. Background check and offer extension 🔹 Key Assessment Areas: - Problem-solving skills and ability to think critically about content creation and delivery - Writing and communication skills, with a focus on clarity, conciseness, and persuasiveness - Understanding of sales enablement principles and digital capabilities - Ability to work collaboratively with cross-functional teams and stakeholders - Adaptability and willingness to learn in a dynamic and fast-paced environment 🔹 Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and teamwork experiences - Research the company and industry to demonstrate your understanding and enthusiasm for the role - Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the position Assumption: The typical process, key assessment areas, and application tips listed above are based on common hiring practices for roles of this nature and may vary depending on the specific needs and preferences of the organization. --- ## 🛠️ Tools & Technologies 🔹 Relevant Tools & Technologies: - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Docs, Sheets, Slides) - CRM tools (e.g., Salesforce, HubSpot) - Content management systems (CMS) and marketing automation tools (e.g., WordPress, Marketo) - Project management tools (e.g., Asana, Trello) - HTML and CSS for content formatting and optimization - Collaboration and communication tools (e.g., Microsoft Teams, Slack) Assumption: The relevant tools and technologies listed above are commonly used in sales enablement roles and may vary depending on the specific needs and preferences of the organization. --- ## 👔 Cultural Fit Considerations 🔹 Company Values: - Integrity - Honesty - Responsibility - Collaboration - Innovation - Customer focus 🔹 Work Style: - Collaborative and team-oriented - Results-driven and focused on continuous improvement - Adaptable and open to change - Strong communication and interpersonal skills - Ability to work independently and in a team environment 🔹 Self-Assessment Questions: 1. How do you align with the company's values, particularly [specific value]? 2. Describe your comfort level with [specific work environment aspect], and how you would contribute to a positive work environment? 3. How do you approach [specific work style aspect], and how would you apply it to this role? Assumption: The company values, work style, and self-assessment questions listed above are based on common cultural fit factors for roles of this nature and may vary depending on the specific needs and preferences of the organization. --- ## ⚠️ Potential Challenges 🔹 Challenges Specific to This Role: - Balancing the creation, curation, and evaluation of content while collaborating with various teams and stakeholders - Keeping up with industry trends and best practices in sales enablement and digital capabilities - Ensuring content is clear, consistent, and accessible across multiple channels and platforms - Managing multiple projects and deadlines in a dynamic and fast-paced environment 🔹 Challenges Specific to the Organization: - Working in a large, matrixed organization with multiple stakeholders and decision-makers - Navigating a complex and evolving sales enablement landscape, with frequent changes and updates to content and processes - Maintaining a strong focus on customer needs and preferences in a rapidly changing market Assumption: The challenges listed above are based on common obstacles faced by sales enablement professionals and may vary depending on the specific needs and preferences of the organization. --- ## 📈 Similar Roles Comparison 🔹 Comparison Point 1 - Role Differentiation: - This role focuses on content creation, curation, and evaluation, while other similar roles may have a broader scope, including sales strategy development, sales operations, or sales management responsibilities 🔹 Comparison Point 2 - Industry-Specific Context: - Sales enablement roles in the financial services industry often require a strong understanding of financial products, services, and regulations, as well as the ability to communicate complex information in a clear and concise manner 🔹 Comparison Point 3 - Career Path Comparison: - This role can serve as a stepping stone to senior sales enablement roles or management positions within the organization, providing valuable experience in content creation, curation, and evaluation, as well as sales enablement strategy and execution Assumption: The comparison points listed above are based on common differences between similar roles and may vary depending on the specific needs and preferences of the organization. --- ## 📝 Sample Projects 🔹 Project Example 1 - Content Creation: - Develop a comprehensive sales playbook or field guide that outlines the organization's sales strategies, tactics, and best practices for a specific product or service 🔹 Project Example 2 - Industry-Specific Context: - Create targeted content for agricultural producers, highlighting the unique benefits and features of the organization's financial products and services, and how they can help farmers and ranchers manage risk and optimize their operations 🔹 Project Example 3 - Reported Responsibilities: - Evaluate the effectiveness of existing sales content and make data-driven recommendations for improvement, based on performance metrics and stakeholder feedback Assumption: The sample projects listed above are based on common responsibilities and initiatives for sales enablement professionals and may vary depending on the specific needs and preferences of the organization. --- ## ❓ Key Questions to Ask During Interview 🔹 Question 1 - Role Responsibilities: - Can you describe the most challenging content creation, curation, or evaluation project you've worked on, and how you approached it? 🔹 Question 2 - Team Structure: - How does the sales enablement team collaborate with other departments, such as marketing, product, or sales, to ensure consistent and effective content delivery? 🔹 Question 3 - Content Strategy: - How do you stay up-to-date with industry trends and best practices in sales enablement and digital capabilities, and how do you incorporate them into your content strategies? 🔹 Question 4 - Content Management: - How do you ensure that content is clear, consistent, and accessible across multiple channels and platforms, and how do you maintain its accuracy and relevance over time? 🔹 Question 5 - Work Environment: - How do you balance the demands of multiple projects and deadlines in a dynamic and fast-paced environment, and how do you prioritize your workload to ensure the most critical tasks are completed on time? 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