📌 Core Information
🔹 Job Title: Sales Enablement Growth Strategy Senior Manager
🔹 Company: Wells Fargo
🔹 Location: Charlotte, NC; Irving, TX; Minneapolis, MN
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (10% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing sales activation strategies and content delivery
- Collaborating with business partners and senior leadership
- Designing and implementing outreach strategies for demand generation
- Leading and mentoring a team to enhance sales team performance
- Analyzing and recommending enablement solutions and tools
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Analyzing and recommending enablement solutions and tools that align with organizational initiatives, business needs, and outcomes that tie to sales effectiveness
✅ Overseeing the identification of client success stories, benchmarks, and other actionable client insights. Coordinate target lists for client engagements and sales-driven campaign target lists
✅ Collaborating with business partners and senior leadership to inform marketing, training, and product activation strategy
✅ Developing buyer personas, identifying content gaps, and measuring content effectiveness
✅ Designing and implementing outreach strategies to improve demand generation (email marketing, automated lead triggers, etc)
✅ Continuously identifying and implementing new tools, processes, and strategies to enhance sales team performance
✅ Providing strategic leadership in driving the adoption of technologies, tools, and processes. Acts as primary business process champion for technology and tool implementations
✅ Leading, mentoring, and developing a team and establishing a culture of collaboration and ongoing process improvement through clear performance expectation setting and coaching
✅ Partnering with sales teams to make them more efficient and effective
✅ Providing insights into performance by identifying key areas of opportunity
✅ Proactively working with the teams they support to execute sales training
✅ Proactively working with the teams they support to improve their understanding and usage of key sales enablement tools
✅ Partnering with data & analytics team to identify areas of need for additional performance management metrics
✅ Identifying strategy for how to leverage sales activation materials and support execution of tactics to deliver to bankers
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership. Strong project management and communication skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 6+ years of Business Growth Strategy experience
Required Skills:
- Proven ability to lead change, obtain buy-in, and create a forward-thinking team
- Experience driving large initiatives from framing the problem, conducting research and analysis, and building the business and operational plans
- Demonstrated experience developing and building learning strategies and frameworks to support new hire and continuous learning programs
- Demonstrated analytic skills related to pipeline management and forecasting
- Demonstrated experience in performing productivity analysis, identifying insights that can be communicated to both Sales and Sales Enablement teams to build solutions
- Professional written and verbal communication skills
Preferred Skills:
- 6+ years of Commercial Banking experience in a client-facing sales role
- Demonstrated experience coaching and leading sales leaders to meet performance initiatives in adopting sales processes/methods
ASSUMPTION: Candidates should have a strong background in sales enablement, strategic planning, and team leadership. Experience in commercial banking is a plus.
💰 Compensation & Benefits
Salary Range: $120,400 - $250,000 per year
Benefits:
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Working Hours: Full-time, hybrid schedule with up to 10% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1852
Company Description:
- Wells Fargo & Company is a diversified, community-based financial services company with approximately $1.9 trillion in assets.
- Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially.
- Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance through more than 7,300 locations, 12,000 ATMs, the internet, and mobile banking, and has offices in over 40 countries and territories to support customers who conduct business in the global economy.
Company Specialties:
- Business Banking
- Wholesale banking
- Mortgage
- Consumer Finance
- Commercial Finance
Company Website: Wells Fargo
ASSUMPTION: Wells Fargo is a large, well-established financial services company with a global presence and a wide range of products and services.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the National Sales Team for the Commercial Bank
Work Arrangement: Hybrid (10% travel)
Growth Opportunities:
- Potential to advance to a director or vice president role within the sales enablement function
- Opportunities to work on high-impact projects and initiatives
- Exposure to senior leadership and cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (10% travel)
Office Location(s): Charlotte, NC; Irving, TX; Minneapolis, MN
Geographic Context:
- Charlotte, NC: A major financial hub with a cost of living slightly above the national average
- Irving, TX: A suburb of Dallas, TX, with a cost of living slightly below the national average
- Minneapolis, MN: A major commercial hub with a cost of living slightly above the national average
Work Schedule: Full-time, with up to 10% travel
ASSUMPTION: The hybrid work arrangement allows for flexibility, with the majority of work being done remotely, and up to 10% travel required for on-site meetings and events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral-based interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills
- Strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and commercial banking experience (preferred)
Application Tips:
- Highlight relevant experience and achievements in your resume, using quantifiable results where possible
- Tailor your cover letter to the specific role and company, emphasizing your fit for the position and how your skills and experience align with the job requirements
- Prepare for behavioral-based interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualifications
- Research the company and the role to show your enthusiasm and understanding of the opportunity
ATS Keywords: Sales enablement, growth strategy, sales activation, demand generation, team leadership, strategic planning, commercial banking
ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, strategic thinking, leadership, and communication skills, as well as their fit with the company culture and the specific role requirements.
🛠️ Tools & Technologies
- Salesforce
- Tableau
- Microsoft Office Suite
- Zoom
- Slack
ASSUMPTION: The role requires proficiency in sales enablement tools, data analysis software, and collaboration platforms. Experience with Salesforce, Tableau, and Microsoft Office Suite is preferred.
👔 Cultural Fit Considerations
Company Values:
- Putting our customers first
- Acting with integrity
- Fostering an inclusive environment
- Respecting and valuing each other
- Delivering excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
- Customer-centric
Self-Assessment Questions:
- How do you approach putting customers first in your daily work?
- Can you provide an example of a time when you acted with integrity in a challenging situation?
- How do you foster an inclusive environment in your team or workplace?
- How do you balance data-driven decision-making with a customer-centric approach?
ASSUMPTION: Wells Fargo values a customer-centric, collaborative, and inclusive work environment. Candidates should be able to demonstrate their fit with these values and work style preferences.
⚠️ Potential Challenges
- Managing a team remotely and balancing the needs of multiple office locations
- Navigating a large, complex organization with multiple stakeholders
- Keeping up with the latest sales enablement tools and technologies
- Balancing strategic planning with day-to-day tactical execution
ASSUMPTION: These challenges can be mitigated with strong communication, project management, and leadership skills, as well as a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this role offers a unique opportunity to work in the financial services sector, with a focus on commercial banking
- Industry-specific context: The role requires a strong understanding of commercial banking products, services, and client segments
- Career path comparison: This role can serve as a stepping stone to director or vice president roles within sales enablement or other related functions
ASSUMPTION: The role offers a unique blend of strategic planning, tactical execution, and team leadership, with a focus on driving sales enablement and growth within the commercial banking sector.
📝 Sample Projects
- Developing a comprehensive sales activation strategy for a new product launch
- Identifying and implementing new tools and processes to improve sales team performance
- Designing and executing a targeted demand generation campaign to drive sales growth
ASSUMPTION: These projects demonstrate the strategic, tactical, and leadership aspects of the role, as well as the candidate's ability to work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the sales enablement function?
- How does this role fit into the broader sales enablement strategy for the Commercial Bank?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key challenges facing the sales enablement function, and how can this role help address them?
ASSUMPTION: These questions will help the candidate understand the role's context, priorities, and growth opportunities, as well as the company's commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, using quantifiable results where possible
- Write a cover letter that demonstrates your fit for the role and the company, emphasizing your enthusiasm and understanding of the opportunity
- Prepare for behavioral-based interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualifications
- Research the company and the role to show your enthusiasm and understanding of the opportunity
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role and ask about next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
