Sales Enablement Marketing Manager

📌 Core Information

🔹 Job Title: Sales Enablement Marketing Manager

🔹 Company: Blue Stream Fiber

🔹 Location: Remote (Florida, United States)

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 4 May 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Creating and managing high-impact content to support the sales team
• Ensuring alignment with broader marketing and demand generation strategy
• Equipping sales team with resources to engage prospects, nurture leads, and close deals
• Collaborating with cross-functional teams to create compelling content
• Managing content library and ensuring accessibility to sales team

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and the ability to work effectively with sales teams. Familiarity with content management systems, CRM, and sales enablement platforms is essential.

📋 Key Responsibilities

✅ Develop and manage a library of sales enablement content, including sales decks, case studies, educational series, RFP responses, and tailored messaging guides.

✅ Collaborate with product marketing and demand generation teams to create compelling content that supports sales initiatives and addresses customer pain points.

✅ Provide content support for webinars, including pre- and post-event materials, to drive lead engagement and conversion.

✅ Work with sales leadership to identify content gaps and create new resources, such as trusted advisor content, that will enhance the sales team’s effectiveness.

✅ Manage the Brandit Portal for content storage and customization, ensuring all content is up-to-date and easily accessible to the sales team.

✅ Support organic social initiatives by creating engaging content for online communities and forums to increase brand visibility and drive engagement.

✅ Coordinate PR opportunities and award submissions to increase the brand’s presence and authority in the market.

✅ Create and maintain property references, referrals, and other content that builds trust with prospects and helps close deals.

ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to manage multiple projects simultaneously. Strong communication and collaboration skills are also crucial for success in this role.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience: 5+ years of experience in sales enablement, content strategy, or marketing communications.

Required Skills:

• Strong writing and content development skills, with experience creating various forms of B2B content.
• Familiarity with content management systems, CRM, and sales enablement platforms.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Collaborative and proactive, with the ability to work across teams and directly with sales stakeholders.
• Proficiency in Microsoft Office Suite and familiarity with marketing automation tools.

Preferred Skills:

• Bilingual in Spanish.

ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and familiarity with the telecommunications industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the telecommunications industry)

Benefits:

• Medical, Dental, and Vision
• PTO & Holidays
• 401K + Match
• Life Insurance
• FSA & HSA
• Short Term/Long Term Disability
• Legal Plan Support & EAP

Working Hours: Full-time, typically 40 hours per week. Flexible hours may be required to accommodate webinars and other events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the telecommunications industry. Actual salary may vary based on factors such as performance, location, and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. Blue Stream Fiber is a leading provider of high-speed internet, TV, and phone services in Florida, with a focus on delivering innovative products and services through fiber-to-the-home infrastructure.

Company Size: 501-1,000 employees. As a mid-sized company, Blue Stream Fiber offers a supportive work environment with opportunities for growth and development.

Founded: 1978. Blue Stream Fiber has been serving Florida for over 45 years, with a commitment to providing reliable and innovative services to its customers.

Company Description:

• Blue Stream Fiber takes a customized approach to ensure customers are at the center of every decision, offering world-class internet, TV, and phone products and services.
• The company invests heavily in building fiber infrastructure in the communities it serves, delivering symmetrical internet speeds, whole-home managed WIFI, and TiVo Android Set-Top boxes with Google Assistant.
• Blue Stream Fiber is dedicated to providing a personalized customer experience, from a local team that cares.

Company Specialties:

• High Speed Internet
• Residential and Commercial Phone Service
• High Definition Cable Television/Digital Video Recording
• Same Day Onsite Support

Company Website: http://www.bluestreamfiber.com

ASSUMPTION: Blue Stream Fiber's focus on customer-centric decision-making and personalized experiences sets it apart in the telecommunications industry. This focus is likely to be reflected in the company's culture and approach to marketing.

📊 Role Analysis

Career Level: Mid-level. This role reports directly to the Director, Marketing & Demand Generation and is responsible for managing the sales enablement content strategy.

Reporting Structure: The Sales Enablement Marketing Manager will report to the Director, Marketing & Demand Generation and work closely with sales leadership, product marketing, and demand generation teams.

Work Arrangement: Remote solely. This role can be performed entirely remotely, with the expectation of regular communication with the team and stakeholders.

Growth Opportunities:

• As Blue Stream Fiber continues to grow, there may be opportunities for the Sales Enablement Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on customer experience and innovation may present opportunities for the incumbent to contribute to strategic initiatives and drive meaningful impact.
• Working closely with sales teams may provide insights into customer needs and market trends, enabling the incumbent to develop a deep understanding of the business and identify new opportunities.

ASSUMPTION: Given Blue Stream Fiber's commitment to growth and innovation, there may be opportunities for the Sales Enablement Marketing Manager to take on additional responsibilities or contribute to strategic initiatives as the company expands.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.

Office Location(s): Blue Stream Fiber has offices in Coral Springs, Fort Myers, and Port St. Lucie, Florida. However, this role can be performed remotely from anywhere in the United States.

Geographic Context:

• Florida, United States. This role is based in Florida but can be performed remotely, allowing for greater flexibility in location.
• Telecommunications industry. Blue Stream Fiber operates in the competitive telecommunications industry, focusing on delivering innovative products and services to customers in Florida.
• Remote work environment. This role is performed entirely remotely, with the expectation of regular communication with the team and stakeholders.

Work Schedule: Full-time, typically 40 hours per week. Flexible hours may be required to accommodate webinars and other events. The work schedule may vary depending on the incumbent's personal needs and the team's priorities.

ASSUMPTION: While this role is performed entirely remotely, the incumbent may be expected to maintain regular communication with the team and stakeholders, ensuring alignment with broader marketing and demand generation strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Blue Stream Fiber careers portal.
• Phone or video screen with the HR department to discuss qualifications and fit for the role.
• In-depth interview with the Director, Marketing & Demand Generation to discuss content strategy, sales enablement, and marketing communications experience.
• Final interview with key stakeholders, such as sales leadership and other marketing team members, to assess cultural fit and alignment with company values.

Key Assessment Areas:

• Content creation and strategy development, with a focus on sales enablement and marketing communications.
• Collaboration and communication skills, with an emphasis on working effectively with sales teams and cross-functional stakeholders.
• Project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Alignment with Blue Stream Fiber's company values and commitment to customer-centric decision-making.

Application Tips:

• Tailor your resume and cover letter to highlight your sales enablement, content strategy, and marketing communications experience, with a focus on B2B content creation and management.
• Demonstrate your understanding of the telecommunications industry and Blue Stream Fiber's commitment to customer experience and innovation.
• Prepare examples of your content creation and management skills, with a focus on sales enablement and marketing communications.
• Be ready to discuss your approach to collaboration and communication, with an emphasis on working effectively with sales teams and cross-functional stakeholders.

ATS Keywords: Sales Enablement, Content Strategy, Marketing Communications, B2B Content, Content Management Systems, CRM, Sales Enablement Platforms, Organizational Skills, Project Management, Collaboration, Microsoft Office Suite, Marketing Automation Tools, Bilingual in Spanish

ASSUMPTION: Blue Stream Fiber's application process may include assessments or case studies to evaluate the candidate's content creation, strategy development, and project management skills.

🛠️ Tools & Technologies

• Content Management Systems (e.g., Brandit Portal)
• CRM (e.g., Salesforce, HubSpot CRM)
• Sales Enablement Platforms (e.g., Showpad, Highspot)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Marketing Automation Tools (e.g., Marketo, HubSpot Marketing)

ASSUMPTION: The incumbent may be expected to learn and utilize new tools and technologies as needed to support the sales enablement content strategy and improve overall marketing effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Blue Stream Fiber prioritizes customer needs and experiences in every decision it makes.
• Innovation: The company invests in cutting-edge technology and products to deliver world-class services to its customers.
• Collaboration: Blue Stream Fiber fosters a collaborative work environment, with a focus on cross-functional teamwork and communication.

Work Style:

• Remote work: This role is performed entirely remotely, with the expectation of regular communication with the team and stakeholders.
• Customer-focused: The incumbent is expected to maintain a deep understanding of customer needs and market trends, using this insight to inform content strategy and sales enablement efforts.
• Collaborative: The incumbent works closely with sales teams and cross-functional stakeholders to create compelling content that supports sales initiatives and drives customer engagement.

Self-Assessment Questions:

• How do you ensure that your content strategy aligns with Blue Stream Fiber's commitment to customer-centric decision-making?
• How do you approach collaboration and communication with sales teams and cross-functional stakeholders to create effective sales enablement content?
• How do you prioritize and manage multiple projects simultaneously, ensuring that you meet deadlines and maintain high-quality standards for your content?

ASSUMPTION: Blue Stream Fiber's commitment to customer-centric decision-making and collaboration is likely to be reflected in the company's culture and approach to marketing. Candidates should be prepared to demonstrate their alignment with these values and their ability to work effectively with sales teams and cross-functional stakeholders.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines and high-quality standards for content creation and management.
• Working effectively with sales teams and cross-functional stakeholders, balancing the needs and priorities of different departments and teams.
• Keeping up with industry trends and best practices in sales enablement and marketing communications, ensuring that content strategy remains relevant and effective.
• Adapting to a remote work environment, with the expectation of regular communication with the team and stakeholders.

ASSUMPTION: These challenges are common to sales enablement and marketing communications roles, particularly in a remote work environment. Candidates should be prepared to discuss their strategies for managing multiple projects, collaborating effectively with stakeholders, and adapting to a remote work environment.

📈 Similar Roles Comparison

• Sales Enablement Manager: This role is similar to a Sales Enablement Manager, with a focus on creating and managing high-impact content to support the sales team. However, the Sales Enablement Manager may have additional responsibilities, such as training and coaching sales teams on content usage and best practices.
• Content Marketing Manager: This role is similar to a Content Marketing Manager, with a focus on creating and managing content to drive customer engagement and brand awareness. However, the Sales Enablement Marketing Manager has a more specific focus on sales enablement and supporting the sales team's efforts to engage prospects, nurture leads, and close deals.
• Career Path: The Sales Enablement Marketing Manager role may provide opportunities for growth and development, with potential career paths including advancement to a Director or VP of Marketing role, or transition to a sales leadership position with a focus on sales enablement and content strategy.

ASSUMPTION: While this role is similar to other marketing and sales enablement positions, its focus on supporting the sales team's efforts to engage prospects, nurture leads, and close deals sets it apart. Candidates should be prepared to discuss their understanding of the unique challenges and opportunities presented by this role.

📝 Sample Projects

• Developing a sales deck that highlights Blue Stream Fiber's unique value proposition and differentiates it from competitors in the telecommunications industry.
• Creating a series of educational videos that explain the benefits of Blue Stream Fiber's products and services to potential customers, with a focus on driving customer engagement and brand awareness.
• Managing the Brandit Portal for content storage and customization, ensuring that all content is up-to-date and easily accessible to the sales team, and optimizing the platform for improved user experience and functionality.

ASSUMPTION: These sample projects are intended to illustrate the types of content creation, management, and strategy development tasks that the Sales Enablement Marketing Manager may be expected to perform. Candidates should be prepared to discuss their approach to these tasks and their understanding of the unique challenges and opportunities presented by each project.

❓ Key Questions to Ask During Interview

• How does Blue Stream Fiber's commitment to customer-centric decision-making inform the sales enablement content strategy, and how can I contribute to this approach as the Sales Enablement Marketing Manager?
• How do sales teams and cross-functional stakeholders collaborate to create effective sales enablement content, and what role will I play in facilitating this collaboration as the Sales Enablement Marketing Manager?
• How does Blue Stream Fiber measure the success of its sales enablement content strategy, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
• How does Blue Stream Fiber support the professional development and growth of its marketing team members, and what opportunities may be available for me to advance my career within the company?
• How does Blue Stream Fiber's remote work environment support collaboration and communication among team members, and what tools and technologies does the company provide to facilitate effective remote work?

ASSUMPTION: These interview questions are intended to help candidates assess their fit for the Sales Enablement Marketing Manager role and gain a deeper understanding of Blue Stream Fiber's company culture, marketing strategy, and approach to professional development and growth. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to contributing to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales enablement, content strategy, and marketing communications experience, with a focus on B2B content creation and management.
• Prepare examples of your content creation and management skills, with a focus on sales enablement and marketing communications.
• Be ready to discuss your approach to collaboration and communication, with an emphasis on working effectively with sales teams and cross-functional stakeholders.
• Follow up with Blue Stream Fiber's HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.