📌 Core Information
🔹 Job Title: Sales Enablement Marketing Specialist, Contract
🔹 Company: IDEXX
🔹 Location: Westbrook, ME (Remote: Virtual United States)
🔹 Job Type: Full-Time, Contract
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving customer adoption and engagement through sales enablement activities
- Collaborating with product, sales, and marketing teams to develop and optimize enterprise sales enablement activities
- Creating and managing sales training content, demo tools, and customer-facing materials
- Supporting customer engagement programs and campaign performance analytics
- Managing internal knowledge repositories and marketing asset utilization
ASSUMPTION: This role requires a strong mix of commercial and product marketing experience, with a preference for someone with an understanding of corporate customers. It involves working cross-functionally and managing multiple programs simultaneously.
📋 Key Responsibilities
✅ Develop, execute, and optimize enterprise sales enablement activities, leveraging sales insights to inform demo tools, enablement content, product messaging, and customer-facing materials
✅ Support sales teams and sales training channels by delivering clear and concise sales enablement tools and collateral, including content toolkits to support the Account Teams
✅ Develop and manage customer engagement programs that drive customer satisfaction, loyalty, and advocacy for IDEXX and its veterinary solutions
✅ Design and deliver annual evaluation survey of marketing assets to the Account Teams
✅ Manage internal knowledge repositories, SharePoint, Seismic, Widen, and other collaboration platforms to drive efficient deployment of assets and track utilization
ASSUMPTION: The role may evolve based on business needs and priorities, requiring adaptability and flexibility.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of commercial and product marketing experience, preferably with corporate customers
Required Skills:
- Strong writing skills, with the ability to translate product features/functionality into a compelling customer-centric story
- Strong PowerPoint skills
- Ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams
- Highly organized approach to project planning and tracking
- A willingness to roll up sleeves and work with agility and speed
- Self-starter with ability to manage a variety of programs and deliverables at once
Preferred Skills:
- Experience with sales enablement tools and platforms
- Knowledge of the veterinary industry
ASSUMPTION: Proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in the veterinary industry)
Benefits:
- Competitive compensation and incentives
- Comprehensive benefits package
- Purposeful work that drives improvement
- Positive and respectful work culture that embraces challenges and encourages learning and discovery
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research, focusing on diagnostics, software, and veterinary solutions
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1983, with a rich history in the veterinary industry
Company Description:
- IDEXX is a global leader in pet healthcare innovation, serving practicing veterinarians worldwide with a broad range of diagnostic and information technology-based products and services
- The company conducts operations through more than 70 locations around the world and serves customers in over 175 countries
- IDEXX is committed to enhancing the health and well-being of pets, people, and livestock through its innovative solutions
Company Specialties:
- Diagnostics
- Software
- Veterinary
Company Website: www.idexx.com
ASSUMPTION: IDEXX's global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports to the Corporate Accounts Marketing team and works closely with product, sales, and marketing teams
Work Arrangement: On-site with remote flexibility, allowing for a balance between office collaboration and remote work
Growth Opportunities:
- Expanding knowledge of the veterinary industry and IDEXX's product portfolio
- Developing skills in sales enablement, customer engagement, and cross-functional collaboration
- Potential career progression into senior marketing roles or specialized positions within the company
ASSUMPTION: Success in this role may lead to increased responsibilities and opportunities for career advancement within IDEXX.
🌍 Location & Work Environment
Office Type: IDEXX's headquarters is located in Westbrook, Maine, with a modern and collaborative work environment
Office Location(s): One IDEXX Dr, Westbrook, ME 04092, US
Geographic Context:
- Westbrook, Maine, is a suburban area located near Portland, offering a mix of urban and rural living
- The region is known for its natural beauty, outdoor recreation, and vibrant cultural scene
- IDEXX's headquarters is easily accessible by car, with nearby public transportation options available
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote flexibility offered by IDEXX allows for a better work-life balance and increased job satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Writing and communication skills
- PowerPoint presentation skills
- Cross-functional collaboration and stakeholder influence
- Project management and organizational skills
- Adaptability and agility
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and sales enablement experience
- Demonstrate your understanding of the veterinary industry and IDEXX's products and services
- Prepare examples of your sales enablement content and customer engagement programs
- Follow up with the hiring manager after your interview to express your interest in the position
ATS Keywords: Sales Enablement, Marketing, Content Development, Project Management, Collaboration, Analytics, Writing, PowerPoint, Customer Engagement, Training, Product Messaging, Campaign Management, Organizational Skills, Stakeholder Influence, Agility, Self-Starter
ASSUMPTION: IDEXX's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- SharePoint
- Seismic
- Widen
- PowerPoint
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Pursue What Matters
- Do What's Right
- Act with Urgency
- Collaborate to Win
- Innovate for Customer Value
Work Style:
- Collaborative and cross-functional
- Agile and adaptable
- Customer-focused
- Data-driven
Self-Assessment Questions:
- How do you align with IDEXX's company values, particularly 'Pursue What Matters' and 'Act with Urgency'?
- How comfortable are you working in a collaborative, cross-functional environment with remote flexibility?
- How do you approach managing multiple programs and deliverables simultaneously?
ASSUMPTION: IDEXX values a diverse workforce and workplace, encouraging candidates from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple programs and deliverables simultaneously may be challenging for some candidates
- Working cross-functionally may require strong communication and collaboration skills
- Adapting to a new company culture and learning the veterinary industry may present initial challenges
- Balancing on-site and remote work may require self-discipline and time management skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Sales Enablement Specialist in other industries, but with a focus on the veterinary industry and IDEXX's products and services
- Compared to other marketing roles, this position places a stronger emphasis on sales enablement and customer engagement
- Career progression may lead to senior marketing roles or specialized positions within the company
ASSUMPTION: This role offers unique opportunities for growth and development within the veterinary industry and IDEXX's organization.
📝 Sample Projects
- Developing a sales enablement content toolkit for a new product launch
- Creating a customer engagement campaign to improve customer satisfaction and loyalty
- Managing a marketing asset evaluation survey and implementing changes based on feedback
ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for IDEXX's corporate accounts?
- What are the most significant challenges facing the sales teams, and how can this role address them?
- How does IDEXX support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does IDEXX foster a collaborative and inclusive work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and sales enablement experience
- Prepare examples of your sales enablement content and customer engagement programs
- Follow up with the hiring manager after your interview to express your interest in the position
- If selected for the role, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
