Sales Enablement Marketing Specialist, Contract

📌 Core Information

🔹 Job Title: Sales Enablement Marketing Specialist, Contract

🔹 Company: IDEXX

🔹 Location: Portland & Westbrook, Maine

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer adoption and engagement through sales enablement activities
• Collaborating with cross-functional teams to develop product messaging and marketing initiatives
• Supporting sales teams with training materials, customer-facing content, and marketing analytics
• Managing internal knowledge repositories and tracking asset utilization

ASSUMPTION: This role requires a strong mix of commercial and product marketing experience, with a preference for someone with an understanding of corporate customers. Strong writing and PowerPoint skills are essential.

📋 Key Responsibilities

✅ Develop and execute sales enablement activities that align with strategic marketing goals

✅ Work closely with commercial sales, sales training, and product teams to develop demo tools, enablement content, and product messaging

✅ Support sales teams and sales training channels by delivering clear and concise sales enablement tools and collateral

✅ Support the creation of customer engagement programs that drive customer satisfaction, loyalty, and advocacy for IDEXX and its veterinary solutions

✅ Manage internal knowledge repositories and track asset utilization

ASSUMPTION: The ideal candidate should have a strong mix of commercial and product marketing experience, preferably with corporate customers. Strong writing and PowerPoint skills are essential, along with the ability to influence stakeholders and manage multiple programs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in commercial or product marketing, with a focus on corporate customers

Required Skills:

• Strong writing skills, with the ability to effectively translate product features/functionality into a compelling customer-centric story
• Strong PowerPoint skills
• Ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams
• Highly organized approach to project planning and tracking
• Willingness to work with agility and speed
• Self-starter with ability to manage a variety of programs and deliverables at once

Preferred Skills:

• Experience with sales enablement tools (e.g., Seismic, Showpad)
• Familiarity with marketing analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate should have a strong mix of commercial and product marketing experience, preferably with corporate customers. Strong writing and PowerPoint skills are essential, along with the ability to influence stakeholders and manage multiple programs.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (Estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in Maine)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee discounts on IDEXX products and services

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in Maine. Actual salary may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: IDEXX operates in the biotechnology research industry, focusing on diagnostics, software, and veterinary solutions. The company serves practicing veterinarians worldwide, with a strong presence in the United States and international markets.

Company Size: IDEXX is a large organization with over 10,000 employees globally, providing ample opportunities for collaboration and growth.

Founded: IDEXX was founded in 1983 and has since grown into a publicly-traded company with a global footprint.

Company Description:

• IDEXX is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services.
• The company conducts operations through more than 70 locations around the world and serves customers in over 175 countries.
• IDEXX's primary business focuses on pet health, with products that enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency, and build more economically successful practices.

Company Specialties:

• Diagnostics
• Software
• Veterinary solutions

Company Website: www.idexx.com

ASSUMPTION: IDEXX is a well-established company with a strong focus on innovation and growth in the pet healthcare industry. The company's global presence and diverse product offerings provide ample opportunities for career development and growth.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Sales Enablement Marketing Specialist will report directly to the Corporate Accounts Marketing Manager and work closely with cross-functional teams, including sales, product, and marketing.

Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion of responsibilities to include additional product lines or markets
• Opportunities to work on special projects or initiatives

ASSUMPTION: The Sales Enablement Marketing Specialist role offers a unique opportunity to work at the intersection of marketing, sales, and product development. This role provides a strong foundation for a career in marketing and offers numerous opportunities for growth and advancement within the company.

🌍 Location & Work Environment

Office Type: IDEXX's offices are modern and collaborative workspaces, designed to foster innovation and teamwork.

Office Location(s): Portland & Westbrook, Maine

Geographic Context:

• Portland, Maine, is a vibrant city with a strong sense of community, offering a mix of urban and outdoor living.
• Westbrook, Maine, is a suburban community located just outside of Portland, offering a more residential setting with easy access to the city.

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: IDEXX's offices in Portland and Westbrook, Maine, provide a modern and collaborative work environment, with easy access to a variety of amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and cross-functional team members
• Final interview with the Corporate Accounts Marketing Manager

Key Assessment Areas:

• Writing and communication skills
• PowerPoint presentation skills
• Collaboration and teamwork
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and sales enablement experience, as well as your strong writing and communication skills.
• Be prepared to discuss your experience with sales enablement tools and marketing analytics, as well as your ability to work collaboratively with cross-functional teams.
• Research IDEXX's products and services, as well as the company's mission and values, to demonstrate your enthusiasm for the role and the organization.

ATS Keywords: Sales enablement, marketing analytics, content management, project planning, collaboration, writing skills, PowerPoint skills, customer engagement, sales training, product messaging, campaign development, stakeholder influence, agility, self-starter, commercial marketing, corporate customers

ASSUMPTION: IDEXX's application process is designed to assess candidates' skills and experience in marketing and sales enablement, as well as their ability to work collaboratively with cross-functional teams. The company values candidates who are passionate about its mission and products, and who can demonstrate a strong fit with its corporate culture.

🛠️ Tools & Technologies

• Sales enablement tools (e.g., Seismic, Showpad)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The Sales Enablement Marketing Specialist will be expected to have experience with sales enablement tools and marketing analytics tools, as well as proficiency in Microsoft Office Suite and CRM software.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and responsive to change
• Strong communicator and storyteller

Self-Assessment Questions:

• Do I have a strong track record of success in commercial or product marketing, with a focus on corporate customers?
• Am I able to effectively translate product features/functionality into a compelling customer-centric story?
• Do I have strong PowerPoint skills and the ability to influence key stakeholders?
• Am I highly organized and able to manage multiple programs and deliverables at once?
• Am I a self-starter with a willingness to work with agility and speed?

ASSUMPTION: IDEXX values candidates who are a strong fit with its corporate culture and who can demonstrate a strong commitment to its mission and values. The company seeks individuals who are collaborative, results-driven, and adaptable, with strong communication and storytelling skills.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines
• Working with cross-functional teams and managing stakeholder expectations
• Keeping up with industry trends and best practices in sales enablement and marketing
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: The Sales Enablement Marketing Specialist role may present challenges related to balancing multiple projects and managing stakeholder expectations. However, these challenges can be overcome with strong organizational skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on sales enablement and customer engagement, requiring a strong understanding of both marketing and sales strategies.
• IDEXX's focus on the veterinary industry provides a unique opportunity to work on innovative products and services that improve the health and well-being of pets worldwide.
• This role offers a clear career path for advancement within the company, with opportunities to take on additional responsibilities or move into management positions.

ASSUMPTION: The Sales Enablement Marketing Specialist role is unique in its focus on sales enablement and customer engagement, providing a strong foundation for a career in marketing with a focus on the veterinary industry.

📝 Sample Projects

• Developing a sales enablement campaign to launch a new veterinary diagnostic tool, including demo tools, customer-facing content, and marketing analytics
• Creating a sales training program to educate the field sales team on the features and benefits of IDEXX's software suite, including product demos and customer success stories
• Managing the development and deployment of marketing assets for a major veterinary conference, including booth design, promotional materials, and event logistics

ASSUMPTION: The Sales Enablement Marketing Specialist will have the opportunity to work on a variety of projects that drive customer adoption and engagement, as well as support the company's growth and expansion in the veterinary industry.

❓ Key Questions to Ask During Interview

• Can you describe the typical sales enablement activities for this role, and how they align with the company's strategic marketing goals?
• How does this role collaborate with the sales and product teams, and what are the key priorities for the first 90 days?
• What are the most important qualities and skills for success in this role, and how do they align with the company's values and culture?
• What opportunities are there for growth and advancement within the company, and how does this role fit into the broader marketing organization?
• How does IDEXX support work-life balance for its employees, and what resources are available to help manage stress and prevent burnout?

ASSUMPTION: The interview process for the Sales Enablement Marketing Specialist role will focus on assessing the candidate's skills and experience in marketing and sales enablement, as well as their fit with the company's culture and values. Candidates should be prepared to discuss their relevant experience and how they can contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and sales enablement experience, as well as your strong writing and communication skills.
• Prepare for your interview by researching IDEXX's products and services, as well as the company's mission and values.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.