Sales Enablement Partnerships Specialist

📌 Core Information

🔹 Job Title: Sales Enablement Partnerships Specialist

🔹 Company: Locality Broadcast Inc.

🔹 Location: Atlanta, GA

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (with 60-70% travel)

🚀 Job Overview

Key aspects of this role include:

• Implementing a sales enablement solution for high-velocity sales teams and partners
• Building and maintaining strong relationships with partners
• Collaborating with cross-functional teams to drive revenue and improve learning experiences
• Staying updated on the evolving OTT/CTV industry and competitive landscapes
• Creating and delivering innovative training materials and presentations

ASSUMPTION: This role requires a dynamic individual with a sales support background, expertise in digital or media sales, and a passion for motivating teams. The ideal candidate will be a creative team player with strong communication skills and the ability to adapt outreach approaches based on client responses.

📋 Key Responsibilities

✅ Implement and manage a sales enablement solution for high-velocity sales teams and partners to close high-quality sales opportunities

✅ Establish and maintain mutually beneficial relationships with partners, enhancing their capacity to effectively sell and deliver Locality products

✅ Become an expert in the OTT/CTV industry, staying updated on industry changes and competitive landscapes, and mastering Locality's sales methodology

✅ Participate in the development of sales processes, value propositions, and creative tools, presentations, documentation, and assets

✅ Collaborate with high-performing teams of sales, insights, marketing professionals, and channel partners

✅ Drive revenue by proactively analyzing campaigns and identifying upsell opportunities

✅ Serve as the primary representative for training, delivering clear, innovative, and customizable content

✅ Lead the creation of clear, innovative, and customizable content, collaborating with internal marketing for approval and publication

ASSUMPTION: This role requires a high level of collaboration, adaptability, and strong communication skills. The ideal candidate will be comfortable working with various teams and stakeholders to achieve tangible sales outcomes.

🎯 Required Qualifications

Education: Bachelor's degree preferred but not required

Experience: 0-2 years of experience in creating training materials and setting up presentations for stakeholders

Required Skills:

• Proficient in public speaking with exceptional presentation skills
• Strong communicator to all levels of an organization
• Ability to build relationships with clients and peers
• Willingness to travel 60-70% of the time
• Knowledge of various Sales Enablement Platforms (DAM, LMS, CRM)
• Experience in partnership sales models and content creation for training

Preferred Skills:

• Professional training background
• Familiarity with the OTT/CTV industry

ASSUMPTION: While a Bachelor's degree is preferred, Locality values experience and skills over formal education. Candidates with relevant experience and a strong skillset are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $65,000 - $74,000 (dependent on years of experience, level of education obtained, and applicable skillset)

Benefits:

• Health care benefits
• Retirement benefits
• Paid days off

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales enablement roles in the advertising services sector. The final salary offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Locality Broadcast Inc. operates in the Advertising Services industry, focusing on local television solutions and driving dollars to the local video marketplace.

Company Size: Locality has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Locality was founded with a commitment to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace.

Company Description:

• Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace.
• With a team residing in 11 office locations across the U.S., Locality strategically services 100% of DMAs, offering the best premium inventory to help brands optimize their spend and target audiences at scale.
• Locality has served more than 1,500 ad agencies and 4,500 advertisers to date, offering the best premium inventory that the industry has to offer.

Company Specialties:

• Local television solutions
• OTT/CTV advertising
• Sales enablement
• Partnerships and collaborations

Company Website: http://locality.com

ASSUMPTION: Locality's focus on local television solutions and partnerships with ad agencies and advertisers makes it an attractive option for candidates interested in the advertising industry and sales enablement.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates seeking to establish a career in sales enablement or a related field.

Reporting Structure: The Sales Enablement Partnerships Specialist will report directly to the Sales Enablement Manager and collaborate with various teams, including sales, insights, marketing, and channel partners.

Work Arrangement: This role is on-site, with a requirement to travel 60-70% of the time. Candidates should be comfortable with frequent travel and be prepared to adapt to different work environments.

Growth Opportunities:

• Developing expertise in the OTT/CTV industry and sales enablement
• Building relationships with partners and stakeholders
• Contributing to the development of sales processes and tools
• Potential career progression into management or specialized roles within sales enablement

ASSUMPTION: This role offers significant growth opportunities for candidates eager to learn and make a meaningful impact on Locality's sales enablement efforts.

🌍 Location & Work Environment

Office Type: Locality's Atlanta office is a professional, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): 1601 W Peachtree St NE, Atlanta, GA 30309

Geographic Context:

• Atlanta is a vibrant, diverse city with a thriving business environment, offering numerous opportunities for professional growth and networking.
• The office is located in the heart of Atlanta's Midtown district, providing easy access to public transportation, dining, and entertainment options.
• Atlanta's central location makes it an ideal base for traveling to other major markets across the United States.

Work Schedule: The work schedule is primarily Monday through Friday, with occasional weekend or evening work required to accommodate partner needs or industry events.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt their work schedule as needed to meet the demands of the role.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth behavioral interview to discuss sales enablement experience, industry knowledge, and problem-solving skills
• Final interview with the Sales Enablement Manager to discuss the role's fit with the candidate's career goals and answer any remaining questions

Key Assessment Areas:

• Communication and presentation skills
• Sales enablement experience and industry knowledge
• Problem-solving and adaptability
• Cultural fit and alignment with Locality's values

Application Tips:

• Highlight relevant sales enablement experience and industry-specific knowledge in your resume and cover letter
• Prepare examples of successful training materials, presentations, or sales enablement initiatives you've led in the past
• Demonstrate your understanding of Locality's business and the OTT/CTV industry in your application materials

ATS Keywords: Sales enablement, partnership sales, training materials, OTT/CTV, advertising services, collaboration, communication, presentation skills, sales methodology, cross-functional teams

ASSUMPTION: Locality uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure your application is seen by the right person.

🛠️ Tools & Technologies

• Sales Enablement Platforms (DAM, LMS, CRM)
• Presentation software (e.g., PowerPoint, Google Slides)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)
• Travel management tools (e.g., Concur, Expensify)

ASSUMPTION: Candidates should be comfortable using various sales enablement platforms, presentation software, and collaboration tools. Familiarity with travel management tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Excellence
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on achieving tangible outcomes

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable adapting your approach based on client responses?
• Do you have a proven track record of driving revenue through sales enablement initiatives?

ASSUMPTION: Candidates who align with Locality's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Frequent travel requirements (60-70% of the time)
• Working with diverse partners and stakeholders, each with their own priorities and expectations
• Keeping up with the rapidly evolving OTT/CTV industry and competitive landscapes
• Balancing the demands of multiple projects and priorities

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage their time and priorities effectively to succeed.

📈 Similar Roles Comparison

• Unlike traditional sales enablement roles, this position focuses heavily on partnerships and collaboration with external stakeholders
• Locality's emphasis on local television solutions and the OTT/CTV industry sets it apart from other advertising services companies
• Career progression in sales enablement may involve moving into management or specialized roles, such as Sales Enablement Manager or Sales Enablement Specialist

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to similar positions in the industry.

📝 Sample Projects

• Developing and delivering a comprehensive training program for a new partner on Locality's sales methodology and product offerings
• Creating a series of engaging presentations and documentation to support the sales team's efforts in closing high-quality sales opportunities
• Analyzing campaign performance data to identify upsell opportunities and drive revenue growth

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Sales Enablement Partnerships Specialist may be responsible for in this role. The specific projects and priorities will vary depending on the needs of the business and the partner relationships.

❓ Key Questions to Ask During Interview

• How does Locality support the professional development and growth of its sales enablement team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Locality measure the success of its sales enablement initiatives, and what metrics will I be responsible for tracking?
• What opportunities exist for collaboration and knowledge-sharing with other teams and departments within Locality?
• How does Locality approach partner relationships, and what are the key considerations for success in this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant sales enablement experience and industry-specific knowledge
• Prepare examples of successful training materials, presentations, or sales enablement initiatives you've led in the past
• Demonstrate your understanding of Locality's business and the OTT/CTV industry in your application materials
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.