📌 Core Information
🔹 Job Title: Sales Enablement Senior Lead Growth Strategy Consultant
🔹 Company: Wells Fargo
🔹 Location: Multiple locations (see details below)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Financial Services, Sales & Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving strategy for the Sales Enablement team to support Commercial Banking's prospecting and go-to-market strategy
- Providing sales teams with effective information and tools to drive revenue and profitable growth for Commercial Banking
- Collaborating with senior leadership and cross-functional teams to identify growth sectors and improve product penetration
- Developing and delivering relevant, accessible content to improve prospecting and banker productivity
- Supporting technology and modeling teams to identify leads and enable efficient delivery and measurement of lead effectiveness
- Working closely with sales teams to identify opportunity based on client growth trends and product penetration, and developing/tracking campaign analytics
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. Experience in commercial banking and sales enablement is highly desirable.
📋 Key Responsibilities
✅ Act as an advisor within the Business Growth Strategy functional area to senior leadership to focus on deeper product penetration in identified growth sectors
✅ Provide thoughtful, relevant, and accessible content to improve prospecting and banker productivity
✅ Focus on demand generation and accelerate Commercial Banking's ability to achieve new client acquisition targets via identification of prospects and sales activation campaigns
✅ Support technology and modeling team efforts to identify leads for Commercial Banking and enable an efficient means to deliver and measure lead effectiveness
✅ Work closely with sales teams to identify opportunity based on client growth trends and product penetration. Utilize key metrics to support clients, uncover opportunity, and develop/track campaign analytics
ASSUMPION: This role involves a mix of strategic planning, content creation, and data analysis. Strong project management skills and the ability to work independently are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 7+ years of Business Growth Strategy experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Required Skills:
- Proven experience driving large initiatives from framing the problem, conducting research and analysis, and building the business and operational plans
- Demonstrated experience developing and building learning strategies and frameworks to support new hire and continuous learning programs
- Demonstrated analytic skills related to pipeline management and forecasting
- Prior experience working with Salesforce or Microsoft Dynamics (CRM) experience
- Experience coaching sales leaders in adopting sales processes and methods
- Experience in strategic marketing and campaign management
- Professional written and verbal communication skills
Preferred Skills:
- 7+ years of Commercial Banking experience in a client-facing sales role
- Experience driving large initiatives from framing the problem, conducting research and analysis, and building the business and operational plans
- Demonstrated experience developing and building learning strategies and frameworks to support new hire and continuous learning programs
- Demonstrated analytic skills related to pipeline management and forecasting
- Prior experience working with Salesforce or Microsoft Dynamics (CRM) experience
- Experience coaching sales leaders in adopting sales processes and methods
- Experience in strategic marketing and campaign management
- Professional written and verbal communication skills
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the commercial banking industry and relevant sales enablement best practices.
💰 Compensation & Benefits
Salary Range: $120,400 - $287,600 per year (based on provided range)
Benefits:
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Working Hours: 40 hours per week, with hybrid flexibility (10% travel required)
ASSUMPTION: The salary range provided is inclusive of base pay and may include additional compensation components such as discretionary bonuses, Restricted Share Rights, or other long-term incentive awards.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Commercial Banking
Company Size: 10,001+ employees (global presence)
Founded: 1852, with headquarters in San Francisco, California
Company Description:
- Wells Fargo & Company is a diversified, community-based financial services company with approximately $1.9 trillion in assets
- Provides banking, investment and mortgage products and services, as well as consumer and commercial finance
- Operates through more than 7,300 locations, 12,000 ATMs, the internet, and mobile banking
- Has offices in over 40 countries and territories to support customers who conduct business in the global economy
- Ranked No. 41 on Fortune’s 2022 rankings of America’s largest corporations
Company Specialties:
- Business Banking
- Wholesale banking
- Mortgage
- Consumer Finance
- and Commercial Finance
Company Website: www.wellsfargo.com
ASSUMPTION: Wells Fargo is a well-established financial institution with a broad range of products and services, offering extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior-level role with potential for strategic impact and leadership growth
Reporting Structure: This role reports directly to the Senior Vice President of Sales Enablement within the Commercial Banking division
Work Arrangement: Hybrid work schedule with approximately 3 days per week on-site and 2 days per week remote
Growth Opportunities:
- Potential to advance to a leadership role within the Sales Enablement team or related functions
- Opportunities to work on high-impact projects and drive strategic initiatives
- Exposure to senior leadership and cross-functional teams, fostering professional development
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid work environment with on-site and remote work options
Office Location(s): Multiple locations across the United States, with the primary location being Charlotte, North Carolina
Geographic Context:
- Charlotte, North Carolina: A major financial hub with a diverse economy and a cost of living slightly below the national average
- Other locations: Vary by region, with some locations in major metropolitan areas and others in smaller cities
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring team, including behavioral and situational interview questions
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Collaboration and teamwork skills
- Industry knowledge and commercial banking acumen
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the commercial banking industry and Wells Fargo's business
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a collaborative environment
- Research Wells Fargo's company culture and values to show your fit for the organization
ATS Keywords: Business Growth Strategy, Commercial Banking, Sales Enablement, Demand Generation, Pipeline Management, Forecasting, Sales Processes, Strategic Marketing, Campaign Management, Analytic Skills, Coaching, Salesforce, Microsoft Dynamics, Learning Strategies, Communication Skills
ASSUMPTION: Wells Fargo's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic problem-solving and industry-specific knowledge.
🛠️ Tools & Technologies
- Salesforce
- Microsoft Dynamics (CRM)
- Excel and PowerPoint
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Putting our customers first
- Acting with integrity
- Valuing each other
- Delivering results
- Maintaining a strong risk management culture
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you demonstrate putting our customers first in your daily work?
- Can you provide an example of a time when you acted with integrity, even when faced with a difficult decision?
- How do you foster a culture of valuing each other in a team setting?
- Describe a situation where you delivered results under pressure. What steps did you take to ensure success?
- How do you maintain a strong risk management culture in your work?
ASSUMPTION: Wells Fargo values candidates who align with their core values and work style, emphasizing cultural fit and a commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a large, complex organization with diverse stakeholders
- Adapting to changes in the business landscape and regulatory environment
- Balancing on-site and remote work responsibilities effectively
- Developing and maintaining strong relationships with cross-functional teams and senior leadership
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on growth strategy and sales enablement within the commercial banking division
- Similar roles may include Sales Strategy Manager, Sales Enablement Manager, or Business Development Manager, but with varying focuses and responsibilities
- Career paths may include progression to leadership roles within sales, marketing, or related functions, or transition to other strategic roles within the organization
ASSUMPTION: While this role shares similarities with other sales and marketing positions, its focus on growth strategy and commercial banking sets it apart.
📝 Sample Projects
- Developing a comprehensive sales enablement strategy to drive revenue growth for a specific product line
- Identifying and implementing process improvements to enhance sales productivity and efficiency
- Conducting market research and analysis to inform go-to-market strategy and product positioning
- Designing and delivering training programs to upskill sales teams on new products, tools, or processes
- Collaborating with cross-functional teams to develop and execute targeted marketing campaigns to drive new client acquisition
ASSUMPTION: These projects require a mix of strategic thinking, analytical skills, and strong project management abilities.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with other teams within the Sales Enablement function and the broader Commercial Banking division?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does Wells Fargo support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly for hybrid roles?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Sales Enablement Senior Lead Growth Strategy Consultant
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a collaborative environment
- Research Wells Fargo's company culture and values to show your fit for the organization
- Follow up with the hiring manager one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
