Sales & Growth Lead

📌 Core Information

🔹 Job Title: Sales & Growth Lead

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully-Remote

🚀 Job Overview

Key aspects of this role include:

• Designing and executing outbound and inbound marketing strategies
• Managing the entire sales process, from lead generation to closing deals
• Enabling the founder's visibility through strategic initiatives
• Utilizing AI tools for automation and improving workflows

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as the ideal candidate will not only execute sales strategies but also shape the growth strategy for both agencies.

📋 Key Responsibilities

✅ Outbound & Inbound Strategy: Design and execute outbound campaigns through cold emails, LinkedIn DMs, Twitter, etc. Develop inbound marketing strategies, including lead magnets, blog strategy, and video content coordination.

✅ Sales & Discovery Calls: Take the first sales call with leads, confidently articulating our value propositions. Pre-qualify leads, pitch our services, and either close deals or pass hot leads to the founder. Proactively follow up with leads to move deals forward across the sales funnel.

✅ Founder Enablement: Pitch and execute ideas to elevate the founder’s visibility, such as podcast appearances or a content calendar. Coordinate and execute initiatives that increase the founder's presence, both online and offline.

✅ AI + Automation in Your Workflow: Utilize AI tools like ChatGPT, Clay, and Zapier to automate tasks such as outreach, follow-ups, and research. Share insights on AI and automation to improve our systems and workflows.

✅ Systems & Reporting: Track all sales activity and performance metrics in your preferred CRM. Provide weekly updates to the founder on pipeline progress and key performance indicators (KPIs).

ASSUMPTION: This role requires strong organizational skills and attention to detail, as the Sales & Growth Lead will be responsible for tracking sales activity and reporting on performance metrics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record in B2B sales, including experience managing the full sales cycle

Required Skills:

• Proven experience owning both outbound strategy and live sales calls
• Excellent spoken and written English, with a persuasive communication style
• Resourceful and scrappy—able to generate leads and close deals independently
• Creative thinker—understands that cold emails and DMs are just one part of the strategy
• Experience selling to founders, marketers, or e-commerce brands
• Familiarity with sales tools such as Apollo, Clay, and LinkedIn Sales Navigator
• Ability to take feedback, iterate quickly, and move fast in a dynamic environment
• Experience with sales automation tools such as Apollo, Clay, ChatGPT, and LinkedIn Sales Navigator
• Proficiency in CRM systems (open to suggestions on preferred system)
• Ability to create, implement, and optimize sales strategies for scalable growth
• Strong interpersonal and communication skills, with a persuasive and professional demeanor

Preferred Skills:

• Experience with specific AI tools mentioned in the job description
• Knowledge of the marketing agency industry
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in CRM systems and experience with sales automation tools are highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $1,500 - $2,000 per month (Based on industry standards for a Sales & Growth Lead role with 5-10 years of experience)

Benefits:

• Remote work flexibility
• Opportunity to shape the sales and business development strategy
• Fast-paced work environment with real impact

Working Hours: 9 AM - 5 PM PST

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sales & Growth Lead role with the given experience level. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on growth and lead generation for marketing agencies

Company Size: Small (11-50 employees), which may offer a more agile and dynamic work environment with opportunities for growth and impact

Founded: 2021, indicating a relatively new and innovative company

Company Description:

• ProjectGrowth helps bridge the global talent gap by connecting talented individuals with exciting roles in US startups
• The company offers remote flexibility, growth opportunities, and a fun, engaging network
• ProjectGrowth is committed to helping candidates thrive in the US tech world

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: ProjectGrowth

ASSUMPTION: ProjectGrowth is a small, innovative company focused on connecting global talent with US tech jobs. Their small size may offer more opportunities for growth and impact but could also mean less job security.

📊 Role Analysis

Career Level: Mid-level to senior, with a focus on strategic thinking and growth

Reporting Structure: This role reports directly to the founder, with the potential for team expansion as the company grows

Work Arrangement: Fully-Remote, with a 9 AM - 5 PM PST work schedule

Growth Opportunities:

• As the company grows, there may be opportunities to expand the sales team and take on a management role
• The ideal candidate will have the opportunity to shape the sales and business development strategy
• Working for a small, innovative company may offer more opportunities for growth and impact

ASSUMPTION: This role offers significant growth potential, as the ideal candidate will be instrumental in shaping the company's sales strategy and could potentially grow into a management role as the company expands.

🌍 Location & Work Environment

Office Type: Fully-Remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• The fully-remote work arrangement allows for flexibility and work-life balance
• The company is headquartered in New York, NY, with additional locations in Cairo, Egypt, San Francisco, CA, and Los Angeles, CA
• The ideal candidate should be comfortable working in a fully-remote environment and have a stable internet connection

Work Schedule: 9 AM - 5 PM PST, with a flexible work arrangement that may allow for some variation in work hours

ASSUMPTION: The fully-remote work environment may require strong self-motivation and time management skills, as the ideal candidate will be working independently with minimal supervision.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Sales and marketing skills, with a focus on outbound strategy and live sales calls
• Communication skills, both written and verbal
• Cultural fit with the company's mission and values
• Problem-solving skills and the ability to think strategically

Application Tips:

• Tailor your application to highlight your sales and marketing skills, as well as your ability to think strategically and creatively
• Demonstrate your familiarity with AI tools and sales automation in your application materials
• Showcase your ability to work independently and manage your time effectively in a fully-remote work environment

ATS Keywords: B2B Sales, Outbound Strategy, Sales Calls, Communication Skills, Lead Generation, Creative Thinking, Sales Automation, CRM Systems, Interpersonal Skills, Agility, Strategic Thinking, Performance Metrics, AI Tools, Content Coordination, Follow-Up, Visibility Enhancement

ASSUMPTION: The application process for this role may be more streamlined than traditional in-person interviews, as the company is focused on connecting global talent with US tech jobs.

🛠️ Tools & Technologies

• AI tools: ChatGPT, Clay, Zapier
• Sales tools: Apollo, LinkedIn Sales Navigator
• CRM systems: Open to suggestions on preferred system

ASSUMPTION: The ideal candidate should have experience with AI tools and sales automation, as well as proficiency in CRM systems.

👔 Cultural Fit Considerations

Company Values:

• Bridging the global talent gap
• Offering remote flexibility and growth opportunities
• Providing a fun, engaging network for global go-getters

Work Style:

• Self-motivated and resourceful
• Strategic thinker with a creative approach to sales and marketing
• Comfortable working in a fully-remote environment with minimal supervision

Self-Assessment Questions:

• Do you have a proven track record in B2B sales, including experience managing the full sales cycle?
• Are you comfortable working independently and managing your time effectively in a fully-remote work environment?
• Do you have strong communication skills, both written and verbal, with a persuasive and professional demeanor?
• Are you a creative thinker who understands that cold emails and DMs are just one part of the sales strategy?
• Do you have experience selling to founders, marketers, or e-commerce brands?

ASSUMPTION: The ideal candidate for this role should be a strategic thinker with strong sales and marketing skills, as well as the ability to work independently in a fully-remote environment.

⚠️ Potential Challenges

• The fully-remote work environment may require strong self-motivation and time management skills
• The small size of the company may offer less job security and fewer resources than larger organizations
• The ideal candidate may need to adapt to a dynamic work environment with minimal supervision
• The role may require working with a diverse range of clients and industries, which could present unique challenges

ASSUMPTION: The fully-remote work environment and small company size may present unique challenges for the ideal candidate, but also offer opportunities for growth and impact.

📈 Similar Roles Comparison

• This role is similar to a Sales & Business Development Manager, with a focus on strategic thinking and growth
• Unlike traditional sales roles, this position requires a strong understanding of AI tools and automation
• As a small, innovative company, ProjectGrowth may offer more opportunities for growth and impact than larger organizations

ASSUMPTION: This role is similar to a Sales & Business Development Manager, with a unique focus on AI tools and automation for a small, innovative company.

📝 Sample Projects

• Developing and executing an outbound campaign to generate leads for a marketing agency
• Implementing a CRM system to track sales activity and performance metrics
• Creating and executing a content calendar to elevate the founder's visibility and increase brand awareness

ASSUMPTION: These sample projects are designed to showcase the ideal candidate's ability to think strategically and creatively, as well as their proficiency in AI tools and sales automation.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does ProjectGrowth support the growth and development of its employees?
• What are the biggest challenges facing the company, and how can this role help address them?
• How does ProjectGrowth measure the success of its sales and marketing efforts?
• What opportunities are there for growth and advancement within the company?

ASSUMPTION: These key questions are designed to help the ideal candidate better understand the role, the company, and the opportunities for growth and advancement.

📌 Next Steps for Applicants

To apply for this position:

• Fill in the application form at this link
• Record a video showcasing your skill sets, with a focus on your sales and marketing skills, as well as your ability to think strategically and creatively
• Tailor your application materials to highlight your familiarity with AI tools and sales automation, as well as your ability to work independently in a fully-remote work environment
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and ask any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.