Sales Manager - Brand Solutions

📌 Core Information

🔹 Job Title: Sales Manager - Brand Solutions

🔹 Company: Inc42 Media

🔹 Location: Delhi Cantonment, Delhi, India

🔹 Job Type: Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through new business development and existing client retention
• Managing the end-to-end sales cycle, from prospecting to closing deals
• Collaborating with internal teams to deliver high-quality brand solutions
• Staying updated with industry trends and market intelligence

ASSUMPTION: This role requires a strong sales professional with a proven track record in media or digital advertising sales, preferably with experience in branded content and event sponsorships.

📋 Key Responsibilities

A. Business Development & Sales Growth

• Identify and onboard new clients through market research, networking, and trend monitoring
• Generate revenue through selling branded content solutions, event sponsorships, and integrated media campaigns
• Take a consultative approach to sales, ensuring alignment between brand solutions and client objectives
• Bundle media solutions and maintain strong relationships with digital agencies and marketing teams
• Stay updated with industry trends and competitor activities to identify new revenue streams

B. Sales Operations & Strategy

• Own the complete sales cycle, from lead generation to post-sales follow-up
• Conduct detailed client and competitor research to identify new business opportunities
• Prepare high-quality proposals, presentations, and sales decks with strong storytelling and data-driven insights
• Ensure timely revenue collection and maintain strong pipeline visibility through CRM tools
• Utilize market intelligence to develop strategies to maximize market share

C. Client Relationship Management & Account Growth

• Act as a strategic consultant to clients, offering customized solutions to drive their marketing and business objectives
• Maintain high levels of client service, ensuring repeat business and long-term partnerships
• Identify opportunities for upselling and cross-selling content marketing solutions
• Build case studies and client testimonials to strengthen Inc42’s market positioning
• Follow-up with clients to ensure timely payments and project deliverables

ASSUMPTION: This role requires strong communication, negotiation, and presentation skills, as well as the ability to work independently and navigate ambiguity in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Communications, or a related field. A master’s degree would be preferred.

Experience: 4-8 years of experience in B2B sales, ideally in media, digital advertising, agencies, consulting firms, or content-driven service industries. Experience in content solutions sales is a plus.

Required Skills:

• Proven track record of exceeding sales targets and managing pipelines
• Excellent presentation, communication, and negotiation skills with a client-first approach
• Strong knowledge of the digital media landscape, marketing trends, and content-driven brand solutions
• Ability to work independently, navigate ambiguity, and thrive in a fast-paced environment
• Comfortable with CRM tools, sales analytics, and data-driven decision-making

Preferred Skills:

• Experience in content solutions sales
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the media or digital advertising industry and a strong track record of exceeding sales targets are preferred.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for mid-senior level sales roles in the media industry)

Benefits:

• Health insurance and other employee benefits
• Performance-based bonuses and incentives
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level sales roles in the media industry. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Media

Company Size: 51-200 employees (Medium-sized company with a significant presence in the market)

Founded: 2014 (Over a decade of experience in the industry)

Company Description:

• Inc42 Media is India’s largest tech media platform on a mission to accelerate the GDP of India’s tech & startup economy
• Focuses on three core elements – Content, People, and Connections – to bolster India’s tech & startup ecosystem
• Reaches 25 Mn+ tech leaders & professionals every month and has a footprint of 5 Mn+ social reach
• Hosts 100+ events & conferences and caters to 50,000+ attendees annually

Company Specialties:

• Startups
• News
• Media
• Publishing
• Technology
• Business
• Entrepreneurship
• Leadership
• Innovation
• Finance
• Fintech
• Economy
• India
• Business
• Fundraising
• VC
• Growth
• Data
• Investment
• and Strategy

Company Website: Inc42 Media

ASSUMPTION: Inc42 Media is a well-established company in the technology, information, and media industry, with a strong focus on the Indian startup ecosystem. Candidates can expect a dynamic work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Sales Manager will report directly to the Head of Sales or a similar role within the organization.

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Progression to a senior sales leadership role within the organization
• Expanding the sales team and managing a team of sales professionals
• Developing and implementing strategic sales plans to drive revenue growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a senior sales leadership position within the organization.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): 59/16, 4th Floor, Jujhar Tower, RD Marg, Kalkaji, New Delhi, Delhi 110019, IN

Geographic Context:

• Delhi Cantonment is a bustling commercial and residential area in South Delhi, India
• Surrounded by prominent business districts, shopping centers, and entertainment hubs
• Well-connected by public transportation, with easy access to major highways and the Delhi Metro

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The office location in Delhi Cantonment offers a convenient and accessible work environment, with ample opportunities for networking and collaboration with industry professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Inc42 Media careers portal
• Phone or video screening with the HR team to assess cultural fit and basic qualifications
• In-depth telephone or video interviews with the hiring manager and other team members to discuss the role, responsibilities, and cultural fit
• Final round interviews, which may include case studies, presentations, or role-play scenarios
• Background and reference checks, followed by a job offer for successful candidates

Key Assessment Areas:

• Sales skills and experience
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Inc42 Media's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant sales experience, achievements, and skills
• Prepare for behavioral and situational interview questions that focus on your sales approach, problem-solving skills, and ability to work in a fast-paced environment
• Research Inc42 Media's industry focus, target audience, and recent news to demonstrate your understanding of the company and its mission

ATS Keywords: Sales Management, Brand Solutions, Digital Media Sales, Event Sponsorships, Client Relationship Management, Business Development, Consultative Selling, Negotiation, Communication, Market Research, Revenue Generation, CRM Tools, Presentation Skills, Data-Driven Decision Making, Account Growth, Strategic Consulting

ASSUMPTION: Inc42 Media's hiring process is designed to assess candidates' sales skills, cultural fit, and alignment with the company's mission and values. Successful candidates will demonstrate a strong track record in sales, excellent communication skills, and a deep understanding of the digital media landscape.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Sales enablement tools (e.g., Sales Enablement Platform, Showpad, or Seismic)
• Project management tools (e.g., Asana, Trello, or Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: Inc42 Media uses a variety of tools and technologies to streamline sales processes, improve collaboration, and enhance productivity. Candidates should be comfortable working with CRM software, sales enablement tools, and other relevant technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Entrepreneurship
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on achieving client objectives
• Adaptable and open to change in a rapidly evolving industry

Self-Assessment Questions:

• How do you stay updated with the latest industry trends and market intelligence in the digital media landscape?
• Can you provide an example of a time when you had to adapt to a significant change in the market or client needs, and how did you approach it?
• How do you prioritize your workload and manage your time effectively in a fast-paced sales environment?

ASSUMPTION: Inc42 Media values candidates who are passionate about innovation, entrepreneurship, and the digital media landscape. Successful candidates will demonstrate a strong work ethic, excellent communication skills, and a deep understanding of the company's mission and values.

⚠️ Potential Challenges

• Managing a high volume of leads and maintaining a strong pipeline visibility
• Balancing multiple client relationships and ensuring high levels of client service
• Adapting to a dynamic and rapidly evolving market, with constant changes in client needs and industry trends
• Working in a competitive sales environment, with a strong focus on revenue generation and market share

ASSUMPTION: Inc42 Media's sales environment can be challenging, with a high volume of leads and a strong focus on revenue generation. Successful candidates will be able to manage their time effectively, prioritize their workload, and adapt to a dynamic and rapidly evolving market.

📈 Similar Roles Comparison

• This role differs from related positions in the media industry, as it focuses specifically on branded content solutions and event sponsorships, rather than traditional advertising sales
• Inc42 Media's focus on the Indian startup ecosystem sets it apart from other media companies, with a unique target audience and industry context
• Career paths in this role may include progression to senior sales leadership positions, with opportunities to expand the sales team and develop strategic sales plans

ASSUMPTION: This role offers unique opportunities for sales professionals with experience in the media industry, particularly those interested in the Indian startup ecosystem and branded content solutions.

📝 Sample Projects

• Developing and executing a comprehensive sales strategy for a new branded content product or service offering
• Managing a high-value client account, including regular check-ins, upselling opportunities, and client satisfaction surveys
• Collaborating with internal teams to create tailored brand solutions for clients, including digital content, video storytelling, and custom brand campaigns

ASSUMPTION: Inc42 Media offers a dynamic and challenging sales environment, with opportunities for candidates to work on high-impact projects and drive revenue growth through innovative brand solutions.

❓ Key Questions to Ask During Interview

• Can you describe the company's sales strategy for the next fiscal year, and how does this role contribute to its success?
• How does Inc42 Media support the professional development and growth of its sales team members?
• Can you provide an example of a successful sales campaign or project led by the sales team, and what were the key factors contributing to its success?
• How does Inc42 Media measure and track sales performance, and what are the key metrics used to evaluate success?
• What are the most significant challenges facing the sales team in the current market landscape, and how is the company addressing them?

ASSUMPTION: Inc42 Media's sales team faces unique challenges and opportunities in the rapidly evolving digital media landscape. Successful candidates will ask insightful questions to demonstrate their understanding of the market and commitment to driving revenue growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Inc42 Media careers portal
• Tailor your resume and cover letter to highlight relevant sales experience, achievements, and skills
• Prepare for behavioral and situational interview questions that focus on your sales approach, problem-solving skills, and ability to work in a fast-paced environment
• Research Inc42 Media's industry focus, target audience, and recent news to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager or HR team within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.