Sales Manager, New Business Acquisition

📌 Core Information

🔹 Job Title: Sales Manager, New Business Acquisition

🔹 Company: Squarespace

🔹 Location: New York, NY

🔹 Job Type: On-site

🔹 Category: Sales

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and leading a new team of Account Executives focused on net new logo acquisition
• Defining the sales strategy and playbook for new business acquisition
• Providing daily, hands-on coaching to team members
• Driving revenue growth and meeting sales targets
• Collaborating cross-functionally with Marketing, Revenue Operations, and Product teams
• Championing the use of sales tech stack for efficiency and data-driven decision-making

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as the Sales Manager will be shaping the strategy and direction for Squarespace's new business acquisition motion.

📋 Key Responsibilities

✅ Build Your Team: Partner with leadership to recruit, hire, and onboard a high-performing team of Account Executives, establishing a culture of success, accountability, and continuous learning from day one.

✅ Define the Playbook: Architect and implement the sales strategy and playbook for new business acquisition, including sales methodologies, engagement processes, and performance metrics.

✅ Lead from the Front: Provide daily, hands-on coaching to your reps on the frontlines. You will be deep in the details of the business—joining calls to help move deals forward, workshopping deal strategy, and providing real-time feedback to develop your team's skills.

✅ Drive Revenue Growth: Lead your team to consistently meet and exceed monthly and quarterly sales targets. You will be responsible for accurate forecasting, meticulous pipeline management, and reporting to sales leadership.

✅ Collaborate Cross-Functionally: Partner closely with Marketing, Revenue Operations, and Product teams to ensure alignment, optimize lead flow, and provide critical feedback from the front lines to inform GTM strategy.

✅ Master the Tools: Champion the use of Squarespace's sales tech stack (Salesforce, Gong, etc.) to drive efficiency and leverage data for coaching and strategic decision-making.

ASSUMPTION: This role requires a strong focus on team development, process creation, and metrics-driven sales strategies to succeed in a fast-paced, high-growth environment.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 7+ years of experience in B2B SaaS sales, with at least 3-4+ years in a sales management or team lead role, preferably in a high-velocity SMB environment with a focus on net new logo acquisition.

Required Skills:

• Proven track record of success in building and scaling a team focused on new logo acquisition
• Deep "player-coach" mentality, with a passion for daily coaching, call reviews, and being actively involved in team deals
• Experience in creating sales playbooks, processes, and methodologies from an early stage
• Expertise in pipeline management, accurate forecasting, and using data to drive team performance
• Deep proficiency with Salesforce and modern AI-driven sales tools (e.g., Gong, Clay, Momentum, Onum)
• Exceptional communication, leadership, and interpersonal skills
• A builder’s mindset—comfortable with ambiguity and excited by the challenge of creating something new

Preferred Skills:

• Experience in a product-led company
• Familiarity with Squarespace's products and services

ASSUMPTION: Candidates with experience in B2B SaaS sales, team building, and sales process creation will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $200,000 - $300,000 USD

Benefits:

• Medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Retirement benefits with employer match
• Flexible paid time off
• 12 to 20 weeks of paid family leave
• Equity plan for all employees
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop

Working Hours: Full-time, with flexible hours and the expectation of working occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area. The final offer may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically online publishing and web design platforms

Company Size: 1,001-5,000 employees. This size allows for ample opportunities for career growth and collaboration while maintaining a dynamic and innovative work environment.

Founded: 2003. Squarespace has over two decades of experience in the industry, providing a stable and established platform for employees to build their careers.

Company Description:

• Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online
• The company empowers millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business
• Squarespace's suite of products ranges from websites, domains, ecommerce, and marketing tools to scheduling with Acuity and creating and managing social media presence with Unfold

Company Specialties:

• Online publishing
• Web design
• Content management system (CMS)
• Developer tools

Company Website: Squarespace

ASSUMPTION: Squarespace's focus on design and user experience makes it an attractive platform for entrepreneurs and businesses looking to create a professional online presence.

📊 Role Analysis

Career Level: Mid to Senior level. This role offers significant growth opportunities for the right candidate, as they will be building and leading a new team and defining the sales strategy for Squarespace's new business acquisition motion.

Reporting Structure: This role reports directly to the VP of Sales and will have the opportunity to shape the team's structure and strategy.

Work Arrangement: On-site, with the expectation of working occasional evenings and weekends as needed to support the team and drive revenue growth.

Growth Opportunities:

• As the founding member of this new sales motion, there is significant potential for career growth and advancement within the company
• The Sales Manager will have the opportunity to shape the team's structure and strategy, providing ample opportunities for professional development and leadership growth
• Squarespace's fast-paced, high-growth environment offers numerous internal mobility opportunities for high-performing employees

ASSUMPTION: This role presents an excellent opportunity for a sales professional looking to make a significant impact on a well-established, globally recognized brand.

🌍 Location & Work Environment

Office Type: Squarespace's headquarters is located in the bustling New York City neighborhood of Greenwich Village, offering a vibrant and dynamic work environment.

Office Location(s): 8 Clarkson St, New York, NY 10014, US

Geographic Context:

• New York City is a major hub for technology, design, and entrepreneurship, providing ample opportunities for networking and professional growth
• The city's diverse cultural scene and vibrant nightlife offer numerous recreational and social activities for employees
• New York City's competitive job market and high cost of living may present challenges for some candidates

Work Schedule: Full-time, with flexible hours and the expectation of working occasional evenings and weekends as needed to support the team and drive revenue growth.

ASSUMPTION: Squarespace's New York City headquarters offers an exciting and dynamic work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager to discuss the role and assess cultural fit
• In-depth phone or video interview with the Hiring Manager and a member of the Sales team to discuss sales strategy, team dynamics, and coaching approach
• On-site interview with the Hiring Manager, a member of the Sales team, and a member of the HR team to assess sales acumen, leadership skills, and cultural fit

Key Assessment Areas:

• Sales strategy and approach to new business acquisition
• Team leadership and coaching skills
• Cultural fit and alignment with Squarespace's values and work environment
• Problem-solving skills and ability to thrive in a fast-paced, high-growth setting

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B SaaS sales, team building, and sales process creation
• Be prepared to discuss your approach to new business acquisition and team leadership during the interview process
• Research Squarespace's products, services, and company culture to demonstrate your enthusiasm for the role and alignment with the company's mission

ATS Keywords: B2B SaaS sales, sales management, team building, new logo acquisition, sales playbooks, pipeline management, forecasting, coaching, communication, leadership, interpersonal skills, data-driven decision making, Salesforce, AI-driven sales tools, performance management, builder's mindset

ASSUMPTION: Squarespace's interview process is designed to assess the candidate's sales acumen, leadership skills, and cultural fit, with a strong emphasis on problem-solving and strategic thinking.

🛠️ Tools & Technologies

• Salesforce
• Gong
• Clay
• Momentum
• Onum

ASSUMPTION: Squarespace's sales tech stack is designed to drive efficiency and leverage data for coaching and strategic decision-making, with a focus on modern AI-driven tools.

👔 Cultural Fit Considerations

Company Values:

• Design-driven
• Empowering entrepreneurs
• Collaborative and inclusive
• Customer-obsessed
• Ambitious and innovative

Work Style:

• Fast-paced and dynamic
• Data-driven and metrics-focused
• Collaborative and team-oriented
• Hands-on and involved
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-growth environment, and are you comfortable with ambiguity?
• Are you passionate about coaching and developing talent, and do you enjoy being actively involved in your team's deals?
• Do you have a strong builder's mindset, and are you excited by the challenge of creating something new?

ASSUMPTION: Squarespace's work environment is fast-paced, dynamic, and collaborative, with a strong emphasis on data-driven decision-making and continuous learning and improvement.

⚠️ Potential Challenges

• The fast-paced, high-growth environment may present challenges for candidates who prefer a more structured or stable work environment
• The competitive job market and high cost of living in New York City may present challenges for some candidates
• The role requires a significant time commitment, with the expectation of working occasional evenings and weekends as needed to support the team and drive revenue growth
• The Sales Manager will be responsible for hiring and building a new team from scratch, which may present unique challenges and pressures

ASSUMPTION: This role presents numerous opportunities for professional growth and development, but also comes with its own unique set of challenges and pressures.

📈 Similar Roles Comparison

• This role is unique in that it involves building and leading a new team focused on net new logo acquisition for a well-established, globally recognized brand
• Similar roles in the B2B SaaS sales industry may involve managing an existing team or focusing on a different aspect of the sales process, such as account management or customer retention
• Career paths for this role may include advancing to a senior sales leadership position or transitioning to a related role within the company, such as sales enablement or sales operations

ASSUMPTION: This role presents a unique opportunity to shape the sales strategy and direction for Squarespace's new business acquisition motion, with significant potential for career growth and advancement.

📝 Sample Projects

• Developing and implementing a sales playbook and process for new business acquisition
• Hiring and onboarding a high-performing team of Account Executives
• Coaching and mentoring team members to drive revenue growth and meet sales targets
• Collaborating with cross-functional teams to optimize lead flow and inform GTM strategy
• Analyzing sales data and metrics to identify trends, optimize performance, and drive strategic decision-making

ASSUMPTION: These sample projects highlight the hands-on, strategic, and collaborative nature of the Sales Manager role at Squarespace.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader sales strategy and organization at Squarespace?
• What are the most significant challenges facing the sales team currently, and how can this role help address them?
• How does Squarespace support the professional development and growth of its sales team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These key questions are designed to help candidates better understand the role's priorities, challenges, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B SaaS sales, team building, and sales process creation
• Prepare for your interviews by researching Squarespace's products, services, and company culture, and be ready to discuss your approach to new business acquisition and team leadership
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
• If you are selected for an interview, be prepared to discuss your approach to sales strategy, team dynamics, and coaching, as well as your cultural fit with Squarespace

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.