Sales & Marketing Coordinator

📌 Core Information

🔹 Job Title: Sales & Marketing Coordinator

🔹 Company: The Stephen F Austin Royal Sonesta Hotel- Austin, TX

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Hospitality - Sales & Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing sales strategies to achieve occupancy and revenue goals
• Managing client requests and maintaining relationships with key clients
• Performing administrative duties and coordinating with other departments
• Assisting in creating and implementing hotel-level tactical sales plans
• Representing the management team at evening social and breakfast events

ASSUMPTION: This role requires a strong focus on customer service, sales, and administrative tasks. It involves working closely with clients and other departments to ensure the smooth operation of the hotel's sales office.

📋 Key Responsibilities

✅ Deliver on the promise of Sonesta Service in all interactions with guests and clients

✅ Develop and maintain assigned segmentation goals to achieve revenue targets for the hotel

✅ Develop and maintain relationships with key clients in order to produce targeted room night goals

✅ Execute directives from the hotel Director of Sales & Marketing (DOSM) and Regional Sales Director (RSD) to effectively operate the Sales Office of the hotel

✅ Communicate operational problems that impact the effectiveness of hotels sales performance

✅ Work with group prospecting websites as defined by the DOSM and/or RSD

✅ Assist in creating and implementing hotel-level tactical sales plans that drive measurable occupancy, average rate, and extended stay business volume

✅ Coordinate with other hotel-level departments to facilitate services agreed upon by the Sales Office and prospective clients

✅ Attend Evening Social and Breakfast events as a representative of the management team of the hotel and to prospect for additional sales leads

✅ Ensure compliance with federal, state, and local laws regarding health, safety, food, and alcohol services

✅ Perform other duties as assigned

ASSUMPTION: This role requires a high level of organization, communication, and problem-solving skills. It involves managing multiple tasks and priorities, as well as working with various departments and clients.

🎯 Required Qualifications

Education: High school diploma or equivalent required. Associate's or bachelor's degree in Hospitality, Business, or a related field preferred.

Experience: Previous background from the hotel industry preferred, but not required. 0-2 years of relevant experience.

Required Skills:

• Fluent English communication skills (speaking, reading, and writing)
• Professional verbal and written communication skills
• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances
• Problem-solving, reasoning, motivating, organizational, and training abilities
• Experience with Microsoft Office and Opera systems preferred
• Ability to travel, including some overnight travel, required
• Valid driver’s license required
• Frequently standing up, bending, climbing, kneeling, and moving about the facility
• Carrying, lifting, or pulling items weighing up to 25 pounds
• Frequently handling objects and equipment

Preferred Skills:

• Experience with hotel-specific software and systems
• Bilingual or multilingual skills

ASSUMPTION: This role requires strong communication and mathematical skills, as well as the ability to travel and perform physical tasks. Previous hotel industry experience is preferred but not required.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for an entry-level sales coordinator position in Austin, TX)

Benefits:

• Medical, Dental, and Vision Insurance
• Health Savings Account with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Sonesta Hotel Discounts
• Educational Assistance
• Paid Parental Leave
• Company Paid Life Insurance
• Company Paid Short Term and Long Term Disability Insurance
• Various Employee Perks and Discounts
• Hospital Indemnity
• Critical Illness Insurance
• Accident Insurance

Working Hours: Full-time, 40 hours per week. May include evenings, weekends, and holidays as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for an entry-level sales coordinator position in Austin, TX. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality - Hotel and Resort Management

Company Size: Large (over 1,000 employees)

Founded: 1980 (as Sonesta International Hotels Corporation)

Company Description:

• Sonesta is a leading global hospitality company with a portfolio of over 60 properties across North America, Latin America, and the Caribbean
• Sonesta offers a range of brands, including Royal Sonesta, Sonesta Hotels & Resorts, Sonesta ES Suites, and Sonesta Select
• Sonesta is committed to delivering exceptional service and creating memorable experiences for its guests

Company Specialties:

• Hotel and Resort Management
• Sales and Marketing
• Food and Beverage Operations
• Convention and Event Planning

Company Website: https://www.sonesta.com/

ASSUMPTION: Sonesta is a well-established hospitality company with a diverse portfolio of properties and brands. It is known for its commitment to exceptional service and memorable guest experiences.

📊 Role Analysis

Career Level: Entry-level to Mid-level (depending on experience and performance)

Reporting Structure: Reports directly to the Director of Sales & Marketing

Work Arrangement: On-site, full-time position with the possibility of overtime, evenings, weekends, and holidays as needed

Growth Opportunities:

• Advancement to Senior Sales Coordinator or Sales Manager roles
• Cross-training and development opportunities within the Sales & Marketing department
• Potential transfer to other Sonesta properties or brands

ASSUMPTION: This role offers opportunities for career growth and development within the Sales & Marketing department and the broader hospitality industry.

🌍 Location & Work Environment

Office Type: Upscale hotel property

Office Location(s): The Stephen F Austin Royal Sonesta Hotel - Austin, TX

Geographic Context:

• Austin, TX is a vibrant and growing city with a strong job market and a high quality of life
• The hotel is located in the heart of downtown Austin, close to popular attractions, restaurants, and nightlife
• Austin offers a diverse range of neighborhoods and communities, with affordable housing options available

Work Schedule: Full-time, 40 hours per week. May include evenings, weekends, and holidays as needed.

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on customer service and sales. The office is located in a bustling downtown area, offering easy access to amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Human Resources department
• In-person or video interview with the Director of Sales & Marketing
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Communication and interpersonal skills
• Problem-solving and analytical skills
• Sales and customer service experience
• Mathematical and organizational skills
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of the hospitality industry and the role of a Sales Coordinator
• Prepare examples of your sales and customer service experiences
• Research the company and the hotel to show your interest and preparation

ATS Keywords: Sales, Marketing, Customer Service, Hospitality, Hotel, Revenue, Occupancy, Client Relationships, Administrative Duties, Event Coordination

ASSUMPTION: The application process is straightforward and focuses on assessing the candidate's communication, problem-solving, and sales skills. The interview process involves multiple stages, including a screen with HR and an interview with the Director of Sales & Marketing.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Opera hotel management software
• Customer Relationship Management (CRM) software (e.g., Salesforce, Cendyn, Amadeus)
• Group prospecting websites (e.g., Cvent, AllSeated, Social Tables)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Opera hotel management software. Familiarity with CRM software and group prospecting websites is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Excellence in Service
• Integrity
• Respect
• Teamwork
• Innovation

Work Style:

• Fast-paced and dynamic environment
• Focus on customer service and sales
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have strong communication and interpersonal skills?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have experience in sales or customer service?
• Are you able to work evenings, weekends, and holidays as needed?

ASSUMPTION: Sonesta values a culture of excellence, integrity, respect, teamwork, and innovation. This role requires strong communication and interpersonal skills, as well as the ability to work in a fast-paced, dynamic environment with a focus on customer service and sales.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Working evenings, weekends, and holidays as needed
• Meeting and exceeding revenue targets and occupancy goals
• Dealing with difficult clients or customer service situations
• Adapting to changes in the hotel's sales strategy or priorities

ASSUMPTION: This role presents challenges related to managing multiple tasks and priorities, working non-standard hours, and meeting and exceeding revenue targets. It also requires the ability to handle difficult clients and adapt to changes in the hotel's sales strategy.

📈 Similar Roles Comparison

• Sales Coordinator vs. Sales Manager: A Sales Coordinator focuses on executing sales strategies and managing client relationships, while a Sales Manager oversees the sales team and develops sales strategies
• Hospitality Industry vs. Other Industries: The hospitality industry is unique in its focus on customer service and the need to work non-standard hours. However, the skills and experience gained in a Sales Coordinator role can be transferable to other industries
• Sales Coordinator vs. Marketing Coordinator: A Sales Coordinator focuses on driving revenue through sales and customer relationships, while a Marketing Coordinator focuses on promoting the hotel's brand and increasing its visibility

ASSUMPTION: A Sales Coordinator role is similar to a Sales Manager role but focuses more on executing sales strategies and managing client relationships. It is unique to the hospitality industry in its focus on customer service and non-standard hours. Compared to a Marketing Coordinator role, it focuses more on driving revenue through sales and customer relationships.

📝 Sample Projects

• Developing and implementing a targeted marketing campaign to increase occupancy during a slow season
• Managing a group block for a military reunion, including coordinating with the hotel's catering and events team to ensure a successful event
• Analyzing historical sales data to identify trends and opportunities for increasing revenue

ASSUMPTION: Sample projects for this role might include developing and implementing marketing campaigns, managing group blocks, and analyzing sales data to identify trends and opportunities for increasing revenue.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the overall success of the hotel's sales and marketing efforts?
• What opportunities are there for growth and development within the Sales & Marketing department and the broader hospitality industry?
• How does the hotel support work-life balance for its employees?
• What is the typical career path for a Sales Coordinator at Sonesta?

ASSUMPTION: Key questions to ask during the interview might include understanding the role's priorities, its contribution to the hotel's success, opportunities for growth and development, work-life balance, and the typical career path for a Sales Coordinator at Sonesta.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.sonesta.com/us/en/job/R-0065427/Sales-Marketing-Coordinator
• Tailor your resume and cover letter to highlight your relevant experience and skills, including your sales and customer service experience, mathematical and organizational skills, and any relevant industry-specific knowledge
• Prepare examples of your sales and customer service experiences to demonstrate your abilities and accomplishments
• Research the company and the hotel to show your interest and preparation
• Follow up with the Human Resources department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.