Sales & Marketing Executive

📌 Core Information

🔹 Job Title: Sales & Marketing Executive

🔹 Company: Britsafe Limited

🔹 Location: York, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Security and Investigations

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Entry to Mid-Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing outbound marketing campaigns to generate new leads
• Prospecting and qualifying leads through outbound calls
• Scheduling meetings with potential clients for the Sales Director
• Managing and maintaining the Sales CRM database
• Contributing to the improvement of CRM workflows and processes

ASSUMPTION: This role requires a proactive, target-driven individual with a creative mindset and strong communication skills. The ideal candidate will be comfortable working independently and as part of a team in a fast-paced environment.

📋 Key Responsibilities

✅ Produce outbound email marketing campaigns to new prospects

✅ Make outbound B2B calls to prospects for qualification

✅ Generate introduction meetings with prospects for Sales Director

✅ Administer and maintain the Sales CRM database

✅ Configure CRM settings, workflows, and email campaigns to target prospects

✅ Generate CRM reports and dashboards

✅ Stay up-to-date with CRM software updates and new features

✅ Contribute to ideas for new CRM workflows

✅ Research and gather information for new leads

ASSUMPTION: The role involves a mix of creative and administrative tasks, requiring a balance of innovative thinking and meticulous attention to detail.

🎯 Required Qualifications

Education: No formal education requirements specified, but relevant experience or transferable skills are essential

Experience: Proven experience in sales, marketing, or a related field (0-2 years)

Required Skills:

• Strong knowledge of CRM software including workflows
• Organized with the ability to prioritize, multitask, and work under pressure
• Effective communication and interpersonal skills
• Strong attention to detail and accuracy
• Positive attitude and able to work independently or collaboratively as a team
• Excellent written and verbal communication skills
• Knowledge of Microsoft Office Suite
• Good memory retention

Preferred Skills:

• Experience with specific CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Background in the security industry
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a degree or relevant certification in marketing, business, or a related field could be beneficial but is not strictly required.

💰 Compensation & Benefits

Salary Range: £30,000 per year (as stated)

Benefits:

• Great holiday entitlement
• Free parking
• Employee bonus scheme

Working Hours: Full-time (40 hours per week), with flexibility for meetings and events as required

ASSUMPTION: The salary range is in line with industry standards for an entry to mid-level sales and marketing role in the United Kingdom.

📌 Applicant Insights

🔍 Company Context

Industry: Britsafe Limited operates in the security industry, specializing in the provision of security and cleaning services to commercial clients

Company Size: Britsafe Limited has 501-1,000 employees, providing a medium to large company environment with opportunities for growth and collaboration

Founded: 1993, with over three decades of experience in the security industry

Company Description:

• Britsafe Limited is an established yet dynamic York-based company
• Specializes in the provision of security and cleaning services to commercial clients
• Offers a range of services, including manned guarding, mobile patrols, alarm response, remote CCTV monitoring, concierge, emergency cover, lock-ups/unlocks, vacant unit checks, and safeguarding wardens

Company Specialties:

• Security services
• Manned guarding
• Mobile patrols
• Alarm response
• Remote CCTV monitoring
• Concierge
• Emergency cover
• Lock-ups/unlocks
• Vacant unit checks
• Safeguarding wardens
• Cleaning services

Company Website: http://www.britsafe.com/

ASSUMPTION: Britsafe Limited's extensive experience and range of services provide a stable and diverse environment for employees to grow and develop their skills.

📊 Role Analysis

Career Level: This role is suitable for entry to mid-level professionals seeking to establish or advance their careers in sales and marketing

Reporting Structure: The Sales & Marketing Executive will report directly to the Sales Director and work closely with the sales team

Work Arrangement: This is an on-site, full-time position with the possibility of occasional remote work for meetings and events

Growth Opportunities:

• Progression to a Sales Manager role within the business
• Expanding knowledge and skills in sales, marketing, and CRM management
• Gaining experience in a dynamic and growing industry

ASSUMPTION: The company's growth and expansion provide opportunities for career progression and skill development within the sales and marketing department.

🌍 Location & Work Environment

Office Type: Britsafe Limited operates from a single office location in York

Office Location(s): Britsafe House, Concorde Park, Amy Johnson Way, York YO30 4WT, GB

Geographic Context:

• York is a historic city in North Yorkshire, England, with a population of approximately 200,000
• The city offers a mix of historic and modern attractions, as well as a vibrant cultural scene
• York is well-connected by road, rail, and air, with Leeds Bradford Airport located around 30 miles away

Work Schedule: The standard workweek is Monday to Friday, with flexibility for meetings and events as required

ASSUMPTION: The office location in York provides a convenient and accessible work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Sales Director
• Final decision and offer

Key Assessment Areas:

• Sales and marketing skills
• CRM software proficiency
• Communication and interpersonal skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of CRM software and its application in sales and marketing
• Showcase your creativity and innovative thinking in your application materials
• Prepare examples of successful sales and marketing campaigns you have executed in the past

ATS Keywords: CRM, Sales, Marketing, Outbound, Prospecting, Lead Generation, CRM Software, Workflows, Microsoft Office Suite, Communication, Interpersonal Skills, Attention to Detail, Organized, Multitasking, Team Collaboration

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants. It is essential to monitor the job posting and company website for updates and follow any specific instructions provided.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)

ASSUMPTION: The specific CRM software and other tools used in this role may vary depending on the company's current technology stack and preferences.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Reliability
• Customer focus
• Continuous improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and target-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working independently and as part of a team?
• Do you have strong communication and interpersonal skills?
• Are you organized, detail-oriented, and able to multitask effectively?
• Do you possess a creative mindset and the ability to think outside the box?

ASSUMPTION: Britsafe Limited values employees who are proactive, target-driven, and able to work effectively in a fast-paced environment. Candidates who demonstrate these qualities are likely to be a strong fit for the company culture.

⚠️ Potential Challenges

• Managing a high volume of leads and prospects effectively
• Adapting to a fast-paced, dynamic work environment
• Balancing creative and administrative tasks
• Meeting and exceeding sales targets
• Developing and maintaining a strong understanding of the company's services and industry

ASSUMPTION: The role may present challenges related to time management, prioritization, and adaptability in a fast-paced environment. Successful candidates will be able to overcome these challenges and thrive in the role.

📈 Similar Roles Comparison

• Compared to other sales and marketing roles, this position places a strong emphasis on outbound marketing and prospecting
• Unlike some roles in the security industry, this position focuses primarily on sales and marketing rather than operational or security-specific tasks
• Career progression opportunities may include advancing to a Sales Manager role within the company

ASSUMPTION: This role offers a unique blend of sales, marketing, and CRM management responsibilities, providing a well-rounded experience for candidates seeking to establish or advance their careers in these areas.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to generate new leads
• Conducting market research to identify new prospects and opportunities
• Implementing and optimizing CRM workflows to improve sales team efficiency
• Creating and delivering sales presentations to potential clients

ASSUMPTION: The specific projects and tasks undertaken in this role may vary depending on the company's current priorities and the candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the sales department and the company?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information to help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful sales and marketing campaigns you have executed in the past
• Follow up with the company one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.