Sales Marketing Manager

📌 Core Information

🔹 Job Title: Sales Marketing Manager

🔹 Company: GroundTruth

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Supporting sales teams with marketing materials and insights
• Creating sales marketing collateral such as case studies, one-sheets, and strategic playbooks
• Collaborating with cross-functional teams to identify opportunities for sales support
• Contributing to marketing campaigns and strategic content calendar

ASSUMPTION: This role requires strong communication, analytical, and organizational skills, as well as a solid understanding of the sales funnel and B2B marketing principles.

📋 Key Responsibilities

✅ Create sales marketing collateral, including case studies, sales narratives, one-sheets, and strategic playbooks

✅ Promote GroundTruth's value to clients across Managed Services teams and WeatherBug

✅ Consult with sales team members to strategically position GroundTruth and provide tailored insights, materials, and support for pitches, RFPs, lunch-and-learns, and other client-facing opportunities

✅ Contribute to the department’s strategic content calendar with ideas and help execute marketing campaigns across channels

✅ Collaborate with other departments, including product, technology, and client services, to identify opportunities to better equip and support sales functions within the organization

✅ Condense complicated technology and solutions into digestible, simplified concepts to support go-to-market and product release strategies

✅ Partner with cross-functional partners, like Design, Sales, Product, and Research & Insights, to build compelling, on-brand, sales materials

ASSUMPTION: This role involves a significant amount of collaboration and communication with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in a related role, such as Marketing Associate, Marketing Generalist, Sales Marketing Manager, Content Strategist, or similar

Required Skills:

• Strong analytical skills and ability to drive alignment between different stakeholders
• Strong verbal and written communication skills
• Organizational and creative thinking skills
• Interest in the mobile, CTV, and advertising landscape

Preferred Skills:

• Experience in B2B marketing
• Background in or passion for copywriting
• Experience in Powerpoint and Google Slides
• General understanding of the sales funnel and process from prospecting to proposal

ASSUMPTION: While a background in B2B marketing is preferred, candidates from other marketing backgrounds with transferable skills are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $85,000 - $115,000 base salary

Benefits:

• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Working Hours: Full-time, typically 40 hours per week with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2009

Company Description:

• GroundTruth is an advertising platform that drives in-store visits and other real business results
• Uses observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns
• Measures consumer response to campaigns, including in-store visits and website traffic, to understand real business results

Company Specialties:

• Mobile Location Advertising
• Location-Based Marketing
• Performance-Based Advertising
• Location Intelligence
• Location-Based Advertising
• Location Technology
• Performance-Based Marketing
• Mobile Advertising

Company Website: http://www.GroundTruth.com

ASSUMPTION: GroundTruth is a well-established company in the advertising industry with a strong focus on location-based marketing and performance-based advertising.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and collaboration

Reporting Structure: Reports to the Senior Marketing Manager

Work Arrangement: Remote solely, with the option for in-office work

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to collaborate with cross-functional teams and learn from various aspects of the business
• Chance to contribute to the company's growth and success in the advertising industry

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Remote-first with an option for in-office work at One World Trade Center, 60th Floor, New York, NY 10007

Office Location(s): New York, NY

Geographic Context:

• New York City is a major hub for the advertising industry, offering numerous networking opportunities and industry events
• The office is located in the heart of downtown Manhattan, providing easy access to public transportation and various amenities
• The remote work option allows for flexibility and a better work-life balance

Work Schedule: Full-time, typically 40 hours per week with flexible scheduling

ASSUMPTION: The remote work option and flexible scheduling allow for a better work-life balance and the ability to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the Senior Marketing Manager and a member of the Marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly
• Analytical skills and problem-solving abilities
• Understanding of the sales funnel and B2B marketing principles
• Cultural fit and alignment with GroundTruth's values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of GroundTruth's business and how your skills align with the role
• Prepare examples of sales marketing collateral you've created in previous roles
• Be ready to discuss your understanding of the mobile, CTV, and advertising landscape

ATS Keywords: Sales Marketing, Content Strategy, Analytical Skills, Communication Skills, Organizational Skills, Creative Thinking, B2B Marketing, Copywriting, Powerpoint, Google Slides, Sales Funnel Understanding

ASSUMPTION: The interview process will focus on assessing the candidate's communication, analytical, and creative skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Powerpoint
• Google Slides
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The required tools and technologies for this role are common in marketing departments and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Growth Mindset: Positioning oneself toward growth and approaching situations with an open mind
• Respectful: Being respectful to each other, customers, and partners in everything one does
• Intentional: Questioning assumptions, acting with purpose, and seeing objectives through to resolution
• Trustworthy: Earning the reputation of being a trusted media platform and partner by driving real business results for clients and colleagues

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Adaptable: Being open to change and willing to pivot when necessary
• Data-driven: Making decisions based on data and analytics

Self-Assessment Questions:

• Do you have a growth mindset and approach problems with an open mind?
• Are you respectful and considerate of others, including colleagues, customers, and partners?
• Do you act with purpose and see objectives through to resolution?
• Are you trustworthy and committed to driving real business results for clients and colleagues?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you adaptable and open to change, even when faced with unexpected challenges?
• Do you make data-driven decisions and use analytics to inform your strategies?

ASSUMPTION: GroundTruth values candidates who align with their core values and are open to learning and growing within the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of various stakeholders, including sales teams, marketing departments, and clients
• Adapting to changes in the market and industry trends
• Keeping up with the fast-paced nature of the advertising industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on supporting sales teams and creating sales marketing collateral
• GroundTruth's focus on location-based marketing and performance-based advertising sets it apart from other advertising services companies
• This role offers opportunities for growth and collaboration within the marketing department and the broader organization

ASSUMPTION: While this role shares similarities with other marketing roles, its focus on sales support and GroundTruth's unique business model make it a distinct opportunity in the industry.

📝 Sample Projects

• Creating a case study highlighting the success of a recent GroundTruth campaign and its impact on a client's business
• Developing a strategic playbook outlining GroundTruth's value proposition and unique selling points for a specific industry or vertical
• Designing a one-sheet summarizing the key features and benefits of a new GroundTruth product or service

ASSUMPTION: These sample projects demonstrate the range of responsibilities and deliverables for the Sales Marketing Manager role at GroundTruth.

❓ Key Questions to Ask During Interview

• How does this role support the overall growth and success of GroundTruth?
• What are the most pressing challenges facing the sales teams, and how can this role help address them?
• How does GroundTruth's unique focus on location-based marketing and performance-based advertising set it apart from competitors?
• What opportunities are there for growth and advancement within the marketing department and the broader organization?
• How does GroundTruth foster a collaborative and inclusive work environment?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Write a cover letter demonstrating your understanding of GroundTruth's business and how your skills align with the role
• Prepare examples of sales marketing collateral you've created in previous roles
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.