📌 Core Information
🔹 Job Title: Sales & Marketing Specialist - FMCG
🔹 Company: NielsenIQ
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid possible)
🚀 Job Overview
Key aspects of this role include:
- Building partnerships with FMCG clients and retailers
- Providing consultancy on market trends and retail strategies
- Analyzing data and presenting findings to key stakeholders
- Leading client meetings and providing recommendations to C-suite level
- Collaborating with cross-functional teams to solve client business questions
ASSUMPTION: This role requires a strong balance of analytical and communication skills, with a focus on client-facing interactions and strategic thinking.
📋 Key Responsibilities
✅ Cooperate with retailers' clients to build partnerships and co-dependency
✅ Advise clients on market trends and optimize their marketing strategies
✅ Extract, analyze, and present data findings to key stakeholders within given deadlines
✅ Lead client meetings and provide final recommendations for a C-suite audience
✅ Provide training to clients on Nielsen tools and solutions
✅ Coordinate between Nielsen departments and client stakeholders
✅ Continuously broaden knowledge of client business issues, Nielsen services, and industry trends
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and client management, requiring strong organizational and interpersonal skills.
🎯 Required Qualifications
Education: University degree or equivalent experience
Experience: 2-5 years of experience in Retail/FMCG/Tech & Durables sector (preferred)
Required Skills:
- Strong analytical mind and excellent numerical skills
- Excellent presentation skills and effective communication
- Knowledge of Microsoft Excel, PowerPoint, and data analysis
- Strong organizational and interpersonal skills
- Ukrainian - native/fluent
- English - upper intermediate
Preferred Skills:
- Sales experience in B2B
- Business acumen and good knowledge of market dynamics
- Experience with Nielsen tools and solutions
ASSUMPTION: While a university degree is required, relevant experience and a strong analytical mind are equally important for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between UAH 50,000 - 70,000 per month, depending on experience and skills. This estimate is based on industry standards for similar roles in Kyiv.
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: NielsenIQ has 10,001+ employees globally, with a presence in over 100 markets covering more than 90% of the world's population.
Founded: NielsenIQ was founded in 1923 and is headquartered in Chicago, Illinois, USA.
Company Description:
- NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
- The company offers a holistic retail read and comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms.
- NielsenIQ delivers the Full View™, providing clients with a comprehensive understanding of consumer behavior across all channels and touchpoints.
Company Specialties:
- Omnichannel
- E-commerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-commerce
- Analytics
- Data
- CPG
- CPG data
- E-retail media
- Amazon S&S
- Location-based analytics
- And all location data
Company Website: NielsenIQ Digital Commerce
ASSUMPTION: NielsenIQ's global presence and comprehensive consumer intelligence services make it an attractive employer for professionals seeking international exposure and growth opportunities.
📊 Role Analysis
Career Level: This role is suitable for professionals with 2-5 years of experience seeking to advance their careers in sales and marketing within the FMCG industry.
Reporting Structure: The Sales & Marketing Specialist reports directly to the Client Manager or similar role, with potential cross-functional collaboration with other teams such as operations, off-shore partners, technology, and data science.
Work Arrangement: This role is primarily on-site, with the possibility of hybrid or remote work arrangements depending on the client's needs and the company's policies.
Growth Opportunities:
- Progression to a Senior Sales & Marketing Specialist or similar role within NielsenIQ
- Expansion into other markets or industries within the company
- Developing expertise in specific client accounts or industry verticals
ASSUMPTION: This role offers growth opportunities through exposure to diverse clients, industries, and markets, as well as potential internal mobility within NielsenIQ.
🌍 Location & Work Environment
Office Type: NielsenIQ's Kyiv office is located in a business center with modern facilities and a collaborative work environment.
Office Location(s): Kyiv, Ukraine (Vul. Korolenkivska, 4, Business-center "Gradient")
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people.
- The city is known for its rich history, vibrant culture, and diverse industries, including IT, finance, and retail.
- Kyiv offers a relatively low cost of living compared to other European capitals, with affordable housing, dining, and entertainment options.
Work Schedule: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: Kyiv's vibrant business environment and affordable cost of living make it an attractive location for professionals seeking opportunities in the FMCG industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Client management and relationship-building skills
- Industry knowledge and market awareness
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of data analysis and presentation projects to showcase your analytical and communication skills
- Research NielsenIQ and the FMCG industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Retail, FMCG, Sales, Marketing, Data Analysis, Presentation, Client Management, Nielsen Tools, Ukrainian, English
ASSUMPTION: Applicants should focus on demonstrating their analytical, communication, and client management skills throughout the application and interview process.
🛠️ Tools & Technologies
- Microsoft Excel
- Microsoft PowerPoint
- NielsenIQ proprietary tools and platforms
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with Microsoft Office Suite and data visualization tools is beneficial for this role, as is an understanding of NielsenIQ's proprietary tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Client-focused and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you comfortable managing client relationships and providing strategic recommendations?
- Do you have strong analytical and communication skills, with a passion for storytelling?
ASSUMPTION: Applicants should assess their fit with NielsenIQ's company values and work style, ensuring they align with the company's culture and expectations.
⚠️ Potential Challenges
- Managing multiple client relationships and priorities
- Working with large datasets and tight deadlines
- Adapting to a fast-paced, dynamic work environment
- Navigating a global organization with diverse teams and stakeholders
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work efficiently with data, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other sales and marketing roles in the FMCG industry, this role places a stronger emphasis on data analysis and client management
- NielsenIQ's global presence and comprehensive consumer intelligence services set it apart from other companies in the industry
- This role offers growth opportunities through exposure to diverse clients, industries, and markets, as well as potential internal mobility within NielsenIQ
ASSUMPTION: Applicants should research similar roles in the industry and consider the unique aspects of NielsenIQ's business model and global presence.
📝 Sample Projects
- Analyzing market trends and providing strategic recommendations to an FMCG client
- Developing and delivering a training session on NielsenIQ tools and solutions to a client's team
- Collaborating with cross-functional teams to solve a client's business question and present findings to key stakeholders
ASSUMPTION: Applicants should prepare examples of projects that demonstrate their analytical, communication, and client management skills, with a focus on the FMCG industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader sales and marketing strategy for NielsenIQ's FMCG clients?
- What opportunities are there for growth and development within this role and the company?
- How does NielsenIQ support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and that provide insight into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of data analysis and presentation projects to showcase your analytical and communication skills
- Research NielsenIQ and the FMCG industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
