📌 Core Information
🔹 Job Title: Sales, Partnerships & Marketing Manager
🔹 Company: Hearst
🔹 Location: New York, New York, United States
🔹 Job Type: Full time
🔹 Category: Sales & Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Growing business through partnership ecosystem development, strategic marketing support, and sales nurturing activities
- Representing the company at industry conferences and partner events
- Building and maintaining strong relationships with partners, prospects, and internal teams
- Collaborating with cross-functional teams to coordinate proposals, solutioning sessions, and opportunity advancement activities
- Activating and managing partner programs designed to generate leads, expand reach, and drive partner-sourced pipeline growth
ASSUMPTION: This role requires a highly organized, proactive, and personable communicator who thrives on building trust, creating structure, and connecting the dots across various stakeholders.
📋 Key Responsibilities
✅ Sales Support, Conferences & Opportunity Nurturing (30%)
- Support early-stage development of sales pipelines through proactive outreach, nurturing, and partner collaboration
- Attend conferences, partner events, and industry forums to represent the agency, build new prospect relationships, and support account-based marketing efforts
- Assist with sales meeting preparation, follow-up, CRM updates, and opportunity tracking
- Collaborate with Engagement Teams, Delivery Teams, and Practice Leads/SME’s to coordinate proposals, solutioning sessions, and opportunity advancement activities
- Monitor and report on pipeline health, highlighting opportunities for acceleration and gaps to address
✅ Partnerships & Alliances (40%)
- Build and nurture strategic partnerships with key technology vendors, platforms, and ecosystems
- Manage partner deal registration hygiene in partner systems
- Develop strong, ongoing relationships with partner Account Executives (AEs), Partner Managers, and Partner Marketing teams
- Lead or support joint account planning activities to identify strategic opportunities and collaborative pursuits
- Coordinate partner enablement activities and development of shared go-to-market collateral
- Activate and manage partner programs designed to generate leads, expand reach, and drive partner-sourced pipeline growth
- Track partner influence and source attribution accurately within CRM and pipeline reporting processes
✅ Partner-Aligned Marketing Initiatives (30%)
- Design and execute marketing initiatives that directly support partnership growth, including joint webinars, co-branded thought leadership, case studies, and event activations
- Create enablement assets such as partner solution overviews, value proposition decks, and joint messaging frameworks
- Coordinate agency presence at partner-driven events, awards programs, and speaking engagements
- Analyze and report on the impact of partner marketing initiatives on lead generation and pipeline expansion
ASSUMPTION: This role involves a mix of strategic planning, relationship building, and tactical execution to drive partnership growth and revenue.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8+ years of experience in partnerships, business development, or marketing roles within a digital agency, consultancy, or systems integrator environment
Required Skills:
- Proven ability to nurture sales pipelines, build trusted relationships, and collaborate across sales, marketing, and delivery functions
- Strong CRM management skills (Salesforce, HubSpot) and familiarity with marketing automation platforms
- Highly organized, with the ability to manage multiple projects, meetings, and partner interactions simultaneously
Preferred Skills:
- Experience supporting or co-selling within partnership ecosystems (Salesforce, Adobe, Sitecore, Optimizely, Contentful, etc.)
- Familiarity with the marketing and advertising technology landscape
- Experience working with or within a professional services or consulting environment
ASSUMPTION: Candidates with a strong background in partnerships, business development, or marketing within a digital agency or consultancy setting will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $125,000 per year (New York City). The range for other geographies may vary based on market differences.
Benefits:
- Medical, dental, vision, life, and disability insurance
- 401(k) Retirement Plan
- Flexible Spending & Health Savings Account
- Paid holidays, vacation, and sick time
- Parental Leave
- Employee assistance program and other company benefits
Working Hours: Full-time, with 2 days per week required in the office
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the New York City area. Actual compensation may vary based on experience and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives. Its portfolio includes global financial services, healthcare, transportation, media, and cable television networks.
Company Size: With over 10,000 employees, Hearst offers a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Hearst was founded in 1887 and has since grown into one of the nation’s largest global, diversified information, services, and media companies.
Company Description:
- Hearst is a leading global, diversified information, services, and media company with operations in more than 150 countries
- The company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN
- Hearst is committed to leading with purpose, innovating for the future, and serving the communities it operates in both civically and philanthropically
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Hearst's diverse portfolio and global presence offer candidates the opportunity to work on a wide range of projects and initiatives.
📊 Role Analysis
Career Level: This role is a mid-level position within the sales and marketing department, offering opportunities for growth and advancement within the organization.
Reporting Structure: The Sales, Partnerships & Marketing Manager will report directly to the Head of Partnerships and Alliances and work closely with cross-functional teams, including sales, marketing, and delivery teams.
Work Arrangement: This is a hybrid role, requiring 2 days per week in the office and the flexibility to work remotely for the remainder of the week.
Growth Opportunities:
- Expanding partnerships and alliances within the existing ecosystem
- Developing new partnerships and alliances with emerging technologies and platforms
- Gaining experience in strategic planning, relationship building, and tactical execution within a global media company
ASSUMPTION: This role offers opportunities for professional growth and development within Hearst's diverse portfolio of businesses.
🌍 Location & Work Environment
Office Type: The New York office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- New York City offers a vibrant and dynamic work environment, with access to a wide range of cultural, entertainment, and networking opportunities
- The city's diverse and multicultural population provides a rich talent pool and a global perspective
- New York is a major hub for the media, advertising, and technology industries, offering ample opportunities for professional growth and development
Work Schedule: Full-time, with 2 days per week required in the office and flexible remote work arrangements
ASSUMPTION: Working in New York City offers candidates the opportunity to be part of a dynamic and fast-paced work environment, with access to a wide range of professional development and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the Head of Partnerships and Alliances
- Background check and offer extension
Key Assessment Areas:
- Sales and business development skills
- Partnership and alliance management experience
- Strategic planning and execution capabilities
- Relationship-building and communication skills
- Cultural fit and alignment with Hearst's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Hearst's business and the partnership ecosystem in your application materials
- Prepare for behavioral interview questions that focus on your sales, partnership, and marketing experiences
- Research Hearst's company culture and values to ensure a strong fit
ATS Keywords: Partnerships, alliances, sales, marketing, business development, CRM, pipeline development, opportunity nurturing, event management, joint marketing initiatives, enablement, deal registration, joint account planning
ASSUMPTION: Hearst's interview process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Marketing automation platforms (e.g., Marketo, Pardot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Independence
- Pioneering
- Collaboration
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- How have you successfully built and nurtured strategic partnerships in previous roles?
- Can you describe a time when you proactively identified and addressed gaps in a sales pipeline?
- How do you approach joint account planning and collaborative pursuits with partners?
ASSUMPTION: Candidates who align with Hearst's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects, meetings, and partner interactions simultaneously
- Balancing strategic planning and tactical execution responsibilities
- Building and maintaining strong relationships with partners, prospects, and internal teams
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, proactive communication, and a collaborative work style.
📈 Similar Roles Comparison
- This role differs from traditional sales or marketing positions in its focus on partnership ecosystem development and strategic marketing support
- Within Hearst, this role is similar to other partnership and alliance management positions, but with a stronger focus on sales nurturing and opportunity development
- Career paths for this role may include advancement to senior partnership and alliance management positions, or transition to other sales, marketing, or business development roles within Hearst's diverse portfolio of businesses
ASSUMPTION: This role offers a unique blend of partnership, sales, and marketing responsibilities, with opportunities for growth and development within Hearst's global organization.
📝 Sample Projects
- Developing a joint go-to-market strategy with a key technology partner to drive lead generation and pipeline expansion
- Coordinating a joint webinar series with multiple partners to showcase their integrated solutions and thought leadership
- Managing a partner-driven event, including logistics, speaker coordination, and on-site execution
ASSUMPTION: These sample projects illustrate the strategic planning, relationship-building, and tactical execution aspects of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader partnership and alliance strategy for the company?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does the company support the professional growth and development of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does this role collaborate with other departments and teams within the organization?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the position's responsibilities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your sales, partnership, and marketing experiences
- Research Hearst's company culture and values to ensure a strong fit
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
