Sales, Partnerships & Marketing Manager

📌 Core Information

🔹 Job Title: Sales, Partnerships & Marketing Manager

🔹 Company: iCrossing

🔹 Location: New York, NY, United States

🔹 Job Type: Full time, Hybrid (2 days per week in the office)

🔹 Category: Marketing Services

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-8+ years

🔹 Remote Status: On-site (New York, NY) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Growing business through partnership ecosystem development
• Strategic marketing support and sales nurturing activities
• Representing the company at industry conferences and events
• Collaborating with internal teams to advance sales pipelines

ASSUMPTION: This role requires a highly organized, proactive, and personable communicator who can build trust, create structure, and connect the dots across partners, prospects, and internal teams.

📋 Key Responsibilities

✅ Sales Support, Conferences & Opportunity Nurturing (30%):

• Support early-stage pipeline development through proactive outreach and partner collaboration
• Attend conferences, partner events, and industry forums to represent the agency and build relationships
• Assist with sales meeting preparation, CRM updates, and opportunity tracking
• Collaborate with internal teams to coordinate proposals, solutioning sessions, and opportunity advancement activities
• Monitor and report on pipeline health, highlighting opportunities for acceleration and gaps to address

✅ Partnerships & Alliances (40%):

• Build and nurture strategic partnerships with key technology vendors, platforms, and ecosystems
• Manage partner deal registration hygiene in partner systems
• Develop strong relationships with partner Account Executives, Partner Managers, and Partner Marketing teams
• Lead or support joint account planning activities to identify strategic opportunities and collaborative pursuits
• Coordinate partner enablement activities and development of shared go-to-market collateral
• Activate and manage partner programs designed to generate leads, expand reach, and drive partner-sourced pipeline growth
• Track partner influence and source attribution accurately within CRM and pipeline reporting processes

✅ Partner-Aligned Marketing Initiatives (30%):

• Design and execute marketing initiatives that directly support partnership growth
• Create enablement assets such as partner solution overviews, value proposition decks, and joint messaging frameworks
• Coordinate agency presence at partner-driven events, awards programs, and speaking engagements
• Analyze and report on the impact of partner marketing initiatives on lead generation and pipeline expansion

ASSUMPTION: This role requires a strong understanding of partnership ecosystems, CRM management skills, and the ability to collaborate effectively across sales, marketing, and delivery functions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8+ years of experience in partnerships, business development, or marketing roles within a digital agency, consultancy, or systems integrator environment

Required Skills:

• Proven ability to nurture sales pipelines, build trusted relationships, and collaborate across teams
• Strong CRM management skills (Salesforce, HubSpot) and familiarity with marketing automation platforms
• Highly organized, with the ability to manage multiple projects, meetings, and partner interactions simultaneously
• Experience supporting or co-selling within partnership ecosystems (Salesforce, Adobe, Sitecore, Optimizely, Contentful, etc.)

Preferred Skills:

• Familiarity with the marketing services industry and relevant technology platforms
• Experience working with Hearst Corporation or similar media and entertainment companies

ASSUMPTION: Candidates with experience in digital agencies, consultancies, or systems integrators are strongly preferred. Familiarity with the marketing services industry and relevant technology platforms is a plus.

💰 Compensation & Benefits

Salary Range: For New York City, the estimated salary range for this position is between $110,000 and $125,000 USD per year. The range for the position in other geographies may vary based on market differences.

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401(k) Retirement Plan
• Flexible Spending & Health Savings Account
• Paid holidays, vacation, and sick time
• Parental Leave
• Employee assistance program and other company benefits

Working Hours: Full-time, with a hybrid work arrangement requiring 2 days per week in the office

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the marketing services industry. Actual compensation will be determined based on experience and other factors permitted by law.

📌 Applicant Insights

🔍 Company Context

Industry: iCrossing is a professional services company at the intersection of marketing and technology, focusing on accelerating growth and driving performance for ambitious brands.

Company Size: iCrossing has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: iCrossing was founded in 1998 and is headquartered in New York, NY, with additional offices worldwide.

Company Description:

• iCrossing is a full-service marketing and technology company that seamlessly integrates strategy, data, creativity, and innovation to accelerate transformation
• The company offers bespoke, scalable, and secure solutions powered by data, technology, impactful content, SEO, and media
• iCrossing has helped leading B2B and B2C brands engage customers, employees, and partners more effectively while unlocking new opportunities across digital and physical channels

Company Specialties:

• Digital Transformation
• SEO
• Experience Transformation Strategy
• User Experience (UX)
• Data Analytics
• Paid Media
• Creative Design
• Customer Journey
• Data and Consumer Insights
• Marketing Technology
• Digital Marketing
• Loyalty/CRM
• CDP
• DAM
• Digital Acceleration
• and SEM

Company Website: http://www.icrossing.com

ASSUMPTION: iCrossing's focus on integration, data-driven solutions, and customer engagement makes it an attractive choice for candidates interested in marketing and technology roles.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and stakeholder management

Reporting Structure: The Sales, Partnerships & Marketing Manager will report directly to the Head of Partnerships and Alliances

Work Arrangement: This is a hybrid role, requiring 2 days per week in the office, with the remaining workdays being remote

Growth Opportunities:

• Expanding partnerships and alliances within the marketing services industry
• Developing expertise in marketing technology and digital transformation
• Advancing to leadership roles within the partnerships and alliances function

ASSUMPTION: This role offers opportunities for growth and development within the partnerships and alliances function, as well as the broader marketing services industry.

🌍 Location & Work Environment

Office Type: iCrossing's New York office is a collaborative, modern workspace designed to foster creativity and productivity

Office Location(s): 300 West 57th Street, 20th Floor, New York, NY 10019, US

Geographic Context:

• New York City is a major hub for marketing, advertising, and media industries
• The office is located in Midtown Manhattan, offering easy access to public transportation and various amenities
• The city's vibrant culture and diverse communities provide ample opportunities for networking and personal growth

Work Schedule: Full-time, with a hybrid work arrangement requiring 2 days per week in the office

ASSUMPTION: iCrossing's New York office provides a dynamic and engaging work environment, with opportunities for collaboration and professional development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth interview with the hiring manager and a member of the partnerships team
• Final interview with the Head of Partnerships and Alliances

Key Assessment Areas:

• Understanding of partnership ecosystems and relevant technology platforms
• CRM management skills and familiarity with marketing automation platforms
• Ability to build and maintain relationships with partners, prospects, and internal teams
• Strategic thinking and problem-solving skills

Application Tips:

• Highlight relevant experience in partnerships, business development, or marketing roles within digital agencies, consultancies, or systems integrators
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the required qualifications
• Prepare examples of successful partnership development, sales nurturing, or marketing initiatives

ATS Keywords: Partnerships, Business Development, Marketing, CRM Management, Sales Nurturing, Event Coordination, Lead Generation, Collaboration, Strategic Planning, Data Analysis, Creative Execution

ASSUMPTION: iCrossing's application process focuses on assessing candidates' understanding of partnership ecosystems, CRM management skills, and ability to build and maintain relationships with partners, prospects, and internal teams.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Marketing automation platforms (e.g., Marketo, Pardot)
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Salesforce, HubSpot, and marketing automation platforms is required for this role. Proficiency in Microsoft Office Suite and project management tools is preferred.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity
• Accountability
• Client-centricity

Work Style:

• Dynamic and fast-paced environment
• Focus on teamwork and cross-functional collaboration
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• How do you build and maintain strong relationships with partners, prospects, and internal teams?
• Can you provide an example of a successful partnership development or sales nurturing initiative you've led?
• How do you stay organized and manage multiple projects, meetings, and partner interactions simultaneously?

ASSUMPTION: iCrossing values candidates who are collaborative, innovative, and client-focused, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple partner relationships and priorities simultaneously
• Balancing strategic thinking with tactical execution in a fast-paced environment
• Adapting to changes in partnership ecosystems and market dynamics
• Navigating a hybrid work arrangement, balancing remote work and in-office collaboration

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to other partnership and alliances roles, this position places a greater emphasis on sales nurturing and event coordination
• Within the marketing services industry, iCrossing's focus on integration, data-driven solutions, and customer engagement sets it apart from competitors
• Career paths in partnerships and alliances can lead to leadership roles within the function or broader marketing services industry

ASSUMPTION: This role offers a unique blend of partnership development, sales nurturing, and event coordination, with opportunities for growth and development within the marketing services industry.

📝 Sample Projects

• Developing a joint go-to-market strategy with a key technology vendor to drive partner-sourced pipeline growth
• Coordinating a partner-driven event, including speaker selection, agenda development, and logistics management
• Creating a partner solution overview and value proposition deck to support sales enablement and opportunity advancement

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Sales, Partnerships & Marketing Manager role at iCrossing.

❓ Key Questions to Ask During Interview

• Can you describe the current partnership ecosystem and how this role will contribute to its growth and development?
• How does iCrossing support the professional development and growth of its employees within the partnerships and alliances function?
• What are the key priorities for the first 90 days in this role, and how will my success be measured?
• How does iCrossing approach collaboration and knowledge-sharing across its various offices and teams?
• What are the most rewarding aspects of working in partnerships and alliances at iCrossing, according to current team members?

ASSUMPTION: These questions will help applicants better understand the role, the team, and the company culture, enabling them to make informed decisions about their application and potential fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful partnership development, sales nurturing, or marketing initiatives to demonstrate your qualifications
• Follow up with the iCrossing Talent Acquisition team one week after submitting your application to inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.