Sales Representative – Digital Marketing (Home Services Industry)

📌 Core Information

🔹 Job Title: Sales Representative – Digital Marketing (Home Services Industry)

🔹 Company: NorthPoint Search Group

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Atlanta-based with remote option for top performers)

🚀 Job Overview

Key aspects of this role include:

• Proactively engaging with presidents and CEOs of home service businesses to sell web optimization services
• Leveraging a proven process for improving search engine rankings
• Building and leveraging a strong professional network to generate leads
• Working in a fast-paced environment with growth opportunities

ASSUMPTION: This role requires a proactive, strategic, and self-motivated individual with a background in digital marketing sales and a strong network or book of business in the home services industry.

📋 Key Responsibilities

✅ Identify and engage potential clients in the home services industry

✅ Build and leverage a strong professional network to generate leads

✅ Effectively communicate the value of our high-performance websites and SEO services

✅ Develop and execute sales strategies to drive revenue growth

✅ Work closely with leadership to refine sales processes and potentially build a team

ASSUMPTION: The role involves a high degree of autonomy and requires strong communication, networking, and closing skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record of successfully closing deals and meeting sales targets in digital marketing sales, preferably within an agency setting

Required Skills:

• Excellent communication and relationship-building skills
• Self-motivated and capable of working independently
• Strong networking and prospecting skills
• Proven ability to close deals and meet sales targets

Preferred Skills:

• Experience in the home services industry
• Existing network or book of business in the home services sector

ASSUMPTION: Candidates with a strong background in digital marketing sales and a relevant network will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $60,000 base salary plus performance-based incentives, with a first-year OTE of $140,000. The salary range was provided and is based on the role, experience level, and location.

Benefits:

• Medical, dental, vision, and 401(k) benefits

Working Hours: Full-time, with a flexible hybrid or remote-friendly work arrangement

ASSUMPTION: The salary range is competitive for the role, experience level, and location, and benefits are standard for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees)

Founded: 2003

Company Description:

• NorthPoint Search Group specializes in the direct hire, project, and temporary placement of professionals at all levels across various industries
• The company offers diverse specialty areas and focuses on increasing productivity and reducing downtime for clients
• NorthPoint Search Group is a privately held company with offices in Alpharetta, Georgia, and Winston-Salem, North Carolina

Company Specialties:

• Accounting & Finance
• Manufacturing
• Sales
• Legal
• Information Technology
• Marketing
• Public Relations
• Logistics & Supply Chain
• Procurement/Purchasing
• Operations
• Healthcare
• Construction

Company Website: http://www.northpointsearchgroup.com

ASSUMPTION: NorthPoint Search Group is a well-established staffing and recruiting firm with a diverse range of specialties and a strong focus on client success.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the leadership team at NorthPoint Search Group

Work Arrangement: Hybrid (Atlanta-based with remote option for top performers)

Growth Opportunities:

• Potential to grow into a leadership role as the sales team expands
• Opportunities to refine sales processes and contribute to company growth

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to contribute to the company's success and advance their career.

🌍 Location & Work Environment

Office Type: Hybrid (Atlanta-based with remote option for top performers)

Office Location(s): 2972 Webb Bridge Rd, Alpharetta, Georgia 30009, US

Geographic Context:

• Atlanta, Georgia, United States
• Home services industry focus
• Flexible, hybrid, and remote-friendly work environment

Work Schedule: Full-time, with a flexible hybrid or remote-friendly work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, catering to different work preferences.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess fit and qualifications
• In-depth interview with the leadership team to discuss sales strategies and company culture
• Final interview or presentation to discuss growth opportunities and next steps

Key Assessment Areas:

• Sales experience and track record
• Communication and networking skills
• Understanding of the home services industry
• Alignment with company values and culture

Application Tips:

• Highlight relevant sales experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the home services industry and your fit for the role
• Prepare examples of successful sales strategies and client engagement approaches

ATS Keywords: Digital Marketing, Sales, Home Services, SEO, Networking, Prospecting, Closing Deals, Communication, Relationship Building, Strategic Thinking

ASSUMPTION: Applicants should focus on demonstrating their sales experience, industry knowledge, and alignment with the company's values and culture during the application process.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Sales enablement tools (e.g., LinkedIn Sales Navigator, DiscoverOrg)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Results-driven
• Collaboration
• Innovation

Work Style:

• Proactive and strategic
• Self-motivated and independent
• Strong communication and networking skills
• Results-oriented and focused on driving revenue growth

Self-Assessment Questions:

• Do you have a proven track record of successfully closing deals and meeting sales targets in digital marketing sales?
• Are you comfortable working independently and proactively engaging with potential clients?
• Do you have a strong network or book of business in the home services industry?

ASSUMPTION: Candidates who align with NorthPoint Search Group's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Requires a high degree of autonomy and self-motivation
• May involve cold calling and prospecting to generate leads
• Potential for rejection and competition in the sales process
• Requires a strong understanding of the home services industry and its unique challenges

ASSUMPTION: Applicants should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• This role focuses on the home services industry, which has unique challenges and opportunities compared to other industries
• Requires a strong understanding of digital marketing and SEO strategies to effectively communicate the value of the company's services
• Offers growth opportunities for the right candidate, with the potential to advance to a leadership role as the sales team expands

ASSUMPTION: Applicants should research the home services industry and understand its unique aspects to effectively compete for this role.

📝 Sample Projects

• Developing and executing a sales strategy to engage potential clients in the home services industry
• Building and leveraging a strong professional network to generate leads
• Successfully closing deals and meeting sales targets

ASSUMPTION: Applicants should be prepared to discuss their experience with these types of projects and provide specific examples of their success.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the home services industry, and how can our services help address them?
• How does NorthPoint Search Group support its sales team in achieving success?
• What opportunities are there for growth and advancement within the company?
• How does the company measure and evaluate sales performance?
• What is the company's approach to work-life balance, and how does it support its employees?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your sales experience, industry knowledge, and relevant skills
• Write a cover letter that demonstrates your understanding of the home services industry and your fit for the role
• Prepare examples of successful sales strategies and client engagement approaches
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.