Sales Representative – Digital Marketing (Home Services Industry)

📌 Core Information

🔹 Job Title: Sales Representative – Digital Marketing (Home Services Industry)

🔹 Company: NorthPoint Search Group

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days/week in office) or fully remote for top performers

🚀 Job Overview

Key aspects of this role include:

• Proactively engaging with presidents and CEOs of home service businesses to sell web optimization services
• Leveraging a proven process for improving search engine rankings
• Building and leveraging a strong professional network to generate leads
• Working closely with leadership to refine sales processes and potentially build a team

ASSUMPTION: This role requires a proactive and strategic sales professional with a background in digital marketing and a strong network in the home services industry.

📋 Key Responsibilities

✅ Identify and engage potential clients in the home services industry

✅ Build and leverage a strong professional network to generate leads

✅ Effectively communicate the value of our high-performance websites and SEO services

✅ Develop and execute sales strategies to drive revenue growth

✅ Work closely with leadership to refine sales processes and potentially build a team

ASSUMPTION: The role involves a significant amount of outreach, networking, and relationship-building, as well as strategic planning and execution of sales strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record of successfully closing deals and meeting sales targets in digital marketing, preferably within an agency setting

Required Skills:

• Excellent communication and relationship-building skills
• Self-motivated, strategic, and capable of working independently
• Proficient in CRM software and sales tools
• Strong understanding of digital marketing and SEO principles

Preferred Skills:

• Experience in the home services industry
• Existing network or book of business in the home services sector
• Fluency in Spanish (or other languages relevant to target market)

ASSUMPTION: Candidates with experience in digital marketing sales and a strong network in the home services industry are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $60,000 base salary plus performance-based incentives, with a first-year OTE of $140,000

Benefits:

• Medical, dental, vision, and 401(k) benefits
• Flexible, hybrid, and remote-friendly work environment
• Opportunities for growth and leadership roles as the team expands

Working Hours: Full-time, with a flexible hybrid schedule (2 days/week in office) or fully remote for top performers

ASSUMPTION: The salary range and benefits package are competitive for the industry and reflect the company's commitment to supporting its employees' professional growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in various sectors including Accounting & Finance, Manufacturing, Sales, and Healthcare

Company Size: 11-50 employees, offering a supportive culture and strong growth opportunities

Founded: 2003, with over two decades of experience in top-tier recruiting and staffing

Company Description:

• NorthPoint Search Group focuses on the direct hire, project, and temporary placement of professionals at all levels across all industries
• The company aims to increase productivity and reduce downtime by selecting game-changing candidates for executive roles
• NorthPoint Search Group offers diverse specialty areas and focuses on the direct hire, project, and temporary placement of professionals at all levels across all industries

Company Specialties:

• Accounting & Finance
• Manufacturing
• Sales
• Legal
• Information Technology
• Marketing
• Public Relations
• Logistics & Supply Chain
• Procurement/Purchasing
• Operations
• Speech-Language Pathology
• Healthcare
• Construction

Company Website: http://www.northpointsearchgroup.com

ASSUMPTION: NorthPoint Search Group's extensive experience and diverse specialties make it an attractive employer for sales professionals seeking a challenging and rewarding role.

📊 Role Analysis

Career Level: Experienced sales professional, with potential for growth into a leadership role

Reporting Structure: This role reports directly to the leadership team and works closely with them to refine sales processes and potentially build a team

Work Arrangement: Hybrid (2 days/week in office) or fully remote for top performers, offering flexibility and work-life balance

Growth Opportunities:

• Potential to grow into a leadership role as the sales team expands
• Opportunities to refine and improve sales processes and strategies
• Chance to build and manage a team of sales professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, convenient location at The Battery in Atlanta, with a flexible, hybrid work arrangement

Office Location(s): 2972 Webb Bridge Rd, Alpharetta, Georgia 30009, US

Geographic Context:

• Atlanta, Georgia, United States
• Home services industry focus, with target clients in the local area and beyond
• Access to a diverse and growing market for home service businesses

Work Schedule: Full-time, with a flexible hybrid schedule (2 days/week in office) or fully remote for top performers

ASSUMPTION: The hybrid work arrangement and convenient office location cater to a wide range of employee preferences, promoting a positive work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss sales strategies, industry knowledge, and career goals
• Final interview or presentation to present a sales plan or strategy for the home services industry

Key Assessment Areas:

• Sales experience and track record
• Industry knowledge and understanding of the home services sector
• Communication and relationship-building skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your sales experience, digital marketing background, and any relevant industry knowledge
• Prepare for behavioral interview questions that focus on your sales strategies, networking skills, and ability to build relationships with clients
• Research the home services industry and NorthPoint Search Group's approach to digital marketing to demonstrate your understanding of the role and the company

ATS Keywords: Sales, digital marketing, home services, SEO, networking, prospecting, closing deals, communication, relationship building, strategic thinking, CRM, sales tools

ASSUMPTION: Applicants should focus on demonstrating their sales experience, industry knowledge, and strategic thinking skills throughout the application and interview process.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Sales tools (e.g., LinkedIn Sales Navigator, DiscoverOrg, or Datanyze)
• Digital marketing tools (e.g., Google Analytics, SEMrush, or Ahrefs)
• Project management and collaboration tools (e.g., Asana, Trello, or Microsoft Teams)

ASSUMPTION: Familiarity with CRM software and sales tools is essential for success in this role, while digital marketing tools and project management tools may be useful for understanding the company's offerings and managing sales pipelines.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Results-driven
• Collaboration
• Continuous improvement

Work Style:

• Proactive and strategic
• Results-oriented and goal-focused
• Strong communicator and relationship-builder
• Adaptable and open to feedback
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic sales environment?
• Are you comfortable working independently and proactively managing your sales pipeline?
• Do you have a strong network or book of business in the home services industry?
• Are you committed to staying up-to-date with the latest digital marketing trends and best practices?

ASSUMPTION: Candidates who align with NorthPoint Search Group's company values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Competitive home services industry with established players and new entrants
• Requires a proactive and strategic approach to networking, prospecting, and closing deals
• May involve cold outreach and building relationships with busy business owners
• Potential for growth and leadership opportunities as the sales team expands

ASSUMPTION: Applicants should be prepared to face competition in the home services industry and be proactive in their approach to networking and sales strategies.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position focuses on digital marketing and SEO services for home service businesses
• Requires a strong understanding of digital marketing principles and a proactive approach to networking and relationship-building
• Offers growth opportunities and the potential to build a team as the sales function expands

ASSUMPTION: Applicants should consider the unique aspects of this role, such as the focus on digital marketing and the potential for growth and leadership opportunities.

📝 Sample Projects

• Developing a targeted outreach strategy for HVAC businesses in the Atlanta metro area
• Creating a comprehensive sales plan for a plumbing company, including SEO, PPC, and social media marketing strategies
• Building a strong professional network within the home services industry through networking events, online communities, and targeted outreach

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to develop and execute effective sales strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does NorthPoint Search Group support the growth and development of its sales team?
• What are the most successful sales strategies for the home services industry, according to the company?
• How does the company measure and track sales performance and success?
• What are the next steps for growth and leadership opportunities within the sales team?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales experience, digital marketing background, and any relevant industry knowledge
• Prepare for behavioral interview questions that focus on your sales strategies, networking skills, and ability to build relationships with clients
• Research the home services industry and NorthPoint Search Group's approach to digital marketing to demonstrate your understanding of the role and the company
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.