Sales Representative – Digital Marketing (Home Services Industry)

📌 Core Information

🔹 Job Title: Sales Representative – Digital Marketing (Home Services Industry)

🔹 Company: NorthPoint Search Group

🔹 Location: Atlanta, Georgia, United States (Hybrid or Remote)

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days/week in office) or Remote (for top performers outside Atlanta)

🚀 Job Overview

Key aspects of this role include:

• Proactively engaging with presidents and CEOs of home service businesses to sell web optimization services
• Leveraging a proven process to improve search engine rankings for clients
• Building and leveraging a strong professional network to generate leads
• Working in a fast-paced environment with growth opportunities

ASSUMPTION: This role requires a proactive, strategic, and self-motivated sales professional with a background in digital marketing and a strong network or book of business in the home services industry.

📋 Key Responsibilities

✅ Identify and engage potential clients in the home services industry

✅ Build and leverage a strong professional network to generate leads

✅ Effectively communicate the value of high-performance websites and SEO services

✅ Develop and execute sales strategies to drive revenue growth

✅ Work closely with leadership to refine sales processes and potentially build a team

ASSUMPTION: The role involves a high degree of independence and requires excellent communication and relationship-building skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record of successfully closing deals and meeting sales targets in digital marketing sales, preferably within an agency setting

Required Skills:

• Excellent communication and relationship-building skills
• Self-motivated and strategic
• Proficient in CRM software and sales tools
• Strong understanding of digital marketing and SEO principles

Preferred Skills:

• Experience in the home services industry
• Existing network or book of business in the home services sector
• Fluency in Spanish (or other languages relevant to target market)

ASSUMPTION: Candidates with experience in digital marketing sales within an agency setting and a strong network in the home services industry will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $60,000 base salary plus performance-based incentives, with a first-year OTE of $140,000. This is an AI-estimated range based on industry standards for a sales role with 5-10 years of experience in the Atlanta area.

Benefits:

• Medical, dental, and vision insurance
• 401(k) plan
• Flexible work arrangement (hybrid or remote)
• Opportunities for growth and leadership roles

Working Hours: Full-time (40 hours/week), with flexible scheduling and the ability to work remotely 3 days/week

ASSUMPTION: The salary range is competitive for the Atlanta area and reflects the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2003

Company Description:

• NorthPoint Search Group specializes in the direct hire, project, and temporary placement of professionals at all levels across various industries
• The company offers diverse specialty areas and focuses on increasing productivity and reducing downtime for clients
• NorthPoint Search Group is known for its top-tier recruiting and staffing services

Company Specialties:

• Accounting & Finance
• Manufacturing
• Sales
• Legal
• Information Technology
• Marketing
• Public Relations
• Logistics & Supply Chain
• Procurement/Purchasing
• Operations
• Healthcare
• Construction

Company Website: http://www.northpointsearchgroup.com

ASSUMPTION: NorthPoint Search Group's expertise in various industries and commitment to top-tier recruiting make it an attractive place for sales professionals to grow their careers.

📊 Role Analysis

Career Level: Mid-level to senior sales role with potential for growth into leadership

Reporting Structure: This role reports directly to the leadership team and works closely with them to refine sales processes and potentially build a team

Work Arrangement: Hybrid (2 days/week in office) or Remote (for top performers outside Atlanta)

Growth Opportunities:

• Potential to grow into a leadership role as the sales team expands
• Opportunities to refine and improve sales processes
• Chance to build and manage a team in the future

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to leadership positions as the company continues to expand.

🌍 Location & Work Environment

Office Type: Hybrid (2 days/week in office) or Remote (for top performers outside Atlanta)

Office Location(s): 2972 Webb Bridge Rd, Alpharetta, Georgia 30009, US

Geographic Context:

• Atlanta is a major metropolitan area with a diverse economy and a thriving job market
• The home services industry is well-established in the Atlanta area, providing ample opportunities for sales professionals
• The cost of living in Atlanta is relatively affordable compared to other major metropolitan areas

Work Schedule: Full-time (40 hours/week) with flexible scheduling and the ability to work remotely 3 days/week

ASSUMPTION: The hybrid work arrangement and flexible scheduling allow for a good work-life balance, while the remote option provides flexibility for top performers outside the Atlanta area.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-depth behavioral interview to discuss sales experience, strategies, and achievements
• Final interview with the leadership team to discuss the role, company culture, and growth opportunities

Key Assessment Areas:

• Sales experience and track record
• Communication and relationship-building skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing sales experience and any relevant industry knowledge
• Prepare examples of your sales strategies, successes, and challenges overcome
• Research the company and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: Digital Marketing, Sales, Home Services, SEO, CRM, Networking, Prospecting, Closing Deals, Strategic Thinking, Relationship Building

ASSUMPTION: NorthPoint Search Group uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Sales engagement platforms (e.g., Outreach, SalesLoft, or HubSpot Sales Hub)
• Email marketing tools (e.g., Mailchimp, Constant Contact, or HubSpot Marketing Hub)
• Project management software (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: Familiarity with CRM software and sales engagement platforms is essential for success in this role, as they are commonly used in digital marketing sales.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Results-driven
• Collaboration
• Continuous improvement

Work Style:

• Self-motivated and strategic
• Excellent communication and relationship-building skills
• Proactive and proactive approach to networking and prospecting
• Strong problem-solving abilities
• Adaptable and able to work independently

Self-Assessment Questions:

• Do you have a proven track record of successfully closing deals and meeting sales targets in digital marketing sales?
• Are you comfortable working independently and proactively engaging with potential clients?
• Do you thrive in a fast-paced environment and enjoy rolling up your sleeves to actively reach out to business owners?
• Are you committed to continuous learning and improvement in your sales strategies and techniques?

ASSUMPTION: NorthPoint Search Group values self-motivated, strategic, and results-driven sales professionals who are committed to continuous improvement and collaboration.

⚠️ Potential Challenges

• Competitive sales environment with a focus on driving revenue growth
• Requires a high degree of independence and self-motivation
• May involve cold calling and networking with business owners to generate leads
• Potential for growth into leadership roles may require additional responsibilities and time commitments

ASSUMPTION: The competitive sales environment and high degree of independence required for this role may present challenges for candidates who prefer a more structured or collaborative work environment.

📈 Similar Roles Comparison

• This role is similar to other digital marketing sales positions, but with a focus on the home services industry
• Unlike other sales roles, this position requires a strong understanding of digital marketing and SEO principles to effectively communicate the value of high-performance websites
• Career path for this role may include growth into leadership positions as the sales team expands

ASSUMPTION: While this role shares similarities with other digital marketing sales positions, the focus on the home services industry and the potential for growth into leadership make it a unique opportunity for sales professionals.

📝 Sample Projects

• Developing and executing a sales strategy to drive revenue growth for a specific home service industry vertical (e.g., HVAC, plumbing)
• Building and leveraging a professional network to generate leads and close deals
• Refining and improving sales processes to increase efficiency and effectiveness

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the work involved.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the leadership team support the growth and development of sales professionals?
• What are the most successful strategies for engaging with home service business owners in this role?
• How does the company measure and track sales performance?
• What opportunities are there for growth and leadership within the sales team?

ASSUMPTION: These interview questions help applicants better understand the role, the company culture, and the growth opportunities available to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing sales experience and any relevant industry knowledge
• Prepare examples of your sales strategies, successes, and challenges overcome
• Research the company and be ready to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.