SBS - Assistant Brand Manager, Home

📌 Core Information

🔹 Job Title: Assistant Brand Manager, Home

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Retail & Consumer Goods

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting top-tiered brands to grow with Amazon
• Identifying and improving key customer inputs for growth
• Leveraging Amazon’s tools and programs to improve business inputs
• Collaborating with cross-functional teams and external partners
• Driving results in a fast-paced, entrepreneurial environment

ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong analytical skills to succeed in Amazon's fast-paced environment.

📋 Key Responsibilities

✅ Building selection: Identify selection gaps and ensure relevant products are listed on Amazon

✅ Demand generation: Create marketing calendars based on vendors' objectives and drive demand for brands

✅ Business advice: Support brand participation in Amazon programs

✅ Availability: Ensure continuous availability of products

✅ Catalogue quality: Maintain high-quality product listings on Amazon

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement to drive brand success on Amazon.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in brand management, marketing, or a related role

Required Skills:

• Proven track record in building brand relationships
• Basic understanding of online selling and product planning
• Strong analytical skills
• Excellent communication skills
• Entrepreneurial mindset
• Data-driven decision-making
• Planning and forecasting skills
• Results orientation and ownership
• Flexibility and adaptability

Preferred Skills:

• Experience with Amazon's tools and programs
• Fluency in English and local language

ASSUMPTION: Candidates with experience in the retail or e-commerce industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for the role and location)

Benefits:

• Health, vision, and dental insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time, 40 hours per week (Flexible work arrangements may be available)

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on Amazon's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon operates in the competitive e-commerce and retail industry, with a focus on customer-centric innovation and operational excellence.

Company Size: Amazon is a large corporation with over 10,000 employees, offering extensive resources and growth opportunities for employees.

Founded: Amazon was founded in 1994 by Jeff Bezos and has since grown into a global technology and e-commerce leader.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company offers a wide range of products and services, including e-commerce, digital streaming, cloud computing, and artificial intelligence.
• Amazon is known for its innovative culture, encouraging employees to take risks, learn, and innovate.

Company Specialties:

• E-commerce and retail
• Technology and innovation
• Customer experience and satisfaction
• Logistics and supply chain management

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for early-career professionals seeking to build their brand management experience in a fast-paced, dynamic environment.

Reporting Structure: The Assistant Brand Manager will report to the Brand Manager and work closely with cross-functional teams, vendors, and other stakeholders.

Work Arrangement: This role requires a full-time on-site presence, with the possibility of flexible work arrangements based on business needs.

Growth Opportunities:

• Advancement to Brand Manager or Senior Brand Manager roles
• Expansion into other categories or business units within Amazon
• Development of leadership and management skills

ASSUMPTION: Successful performance in this role may lead to increased responsibilities and career advancement opportunities within Amazon.

🌍 Location & Work Environment

Office Type: Amazon's Bengaluru office is a modern, collaborative workspace with a vibrant and inclusive culture.

Office Location(s): Amazon's Bengaluru office is located in the heart of the city's tech hub, with easy access to public transportation and amenities.

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry.
• The city offers a mix of traditional Indian culture and modern urban living, with a wide range of dining, entertainment, and recreational options.
• Bengaluru has a tropical savanna climate, with warm, dry winters and hot, wet summers.

Work Schedule: The standard workweek is Monday through Friday, with flexible hours based on business needs and team requirements.

ASSUMPTION: The work environment at Amazon's Bengaluru office is dynamic, fast-paced, and collaborative, with a strong focus on innovation and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site or virtual interview with a panel of Amazon employees
• Final round interview with the Brand Manager or a senior leader

Key Assessment Areas:

• Problem-solving and analytical skills
• Brand management experience and expertise
• Communication and interpersonal skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of your past accomplishments in brand management, marketing, or related roles
• Research Amazon's brand and leadership principles to demonstrate your cultural fit and understanding of the company

ATS Keywords: Brand management, marketing, online selling, product planning, analytical skills, customer-centric, Amazon, e-commerce, retail

ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Amazon's proprietary tools and platforms (e.g., Amazon Seller Central, Amazon Vendor Central)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms is not required but may be beneficial for candidates with prior experience working with the company.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Earn trust

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and entrepreneurial
• Results-focused and action-oriented

Self-Assessment Questions:

• How have you demonstrated customer obsession in your previous roles?
• Can you provide an example of a time when you took ownership of a project or initiative?
• How do you approach learning and staying curious in your professional development?

ASSUMPTION: Amazon's culture is highly collaborative, innovative, and customer-centric, with a strong emphasis on hiring and developing the best talent.

⚠️ Potential Challenges

• Managing multiple brands and priorities simultaneously
• Working with diverse stakeholders, including vendors, internal teams, and external partners
• Adapting to Amazon's fast-paced and ever-changing environment
• Balancing strategic planning with tactical execution
• Meeting and exceeding Amazon's high standards for performance and customer satisfaction

ASSUMPTION: These challenges are inherent to working in a dynamic, fast-paced environment like Amazon and can be overcome with strong analytical skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role differs from traditional brand management roles in its focus on supporting external brands to grow with Amazon, rather than managing an internal brand.
• Amazon's brand management roles require a strong understanding of e-commerce and retail, as well as the ability to leverage Amazon's unique tools and platforms.
• Career progression in Amazon's brand management roles may involve moving into senior brand management or category management positions, or transitioning into other business units within the company.

ASSUMPTION: This role offers unique opportunities for career growth and development within Amazon's dynamic and innovative e-commerce ecosystem.

📝 Sample Projects

• Developing a marketing calendar for a top-tiered brand to drive demand and increase sales on Amazon
• Conducting a competitive analysis of a brand's product category to identify gaps and opportunities for growth
• Collaborating with a vendor to improve their Amazon product listings and drive increased traffic and conversions

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that an Assistant Brand Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Amazon support the professional development and growth of its brand management employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon measure the success of its brand management initiatives, and what are the key performance indicators (KPIs) for this role?
• What are the most rewarding aspects of working as an Assistant Brand Manager at Amazon?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities within Amazon.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of your past accomplishments in brand management, marketing, or related roles
• Research Amazon's brand and leadership principles to demonstrate your cultural fit and understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.