- Job Title: Assistant Brand Manager, IN Watches
- Company: Amazon
- Location: Bengaluru, Karnataka, India
- Job Type: On-site
- Category: Brand Management
- Date Posted: July 4, 2025
- Experience Level: 2-5 years
π Job Overview
Key aspects of this role include:
- Building and maintaining strong relationships with top-tiered brands.
- Identifying and improving key customer inputs for growth, such as content, marketing, and stock availability.
- Leveraging Amazon's tools and programs to enhance brands' business inputs.
- Working in a fast-paced, entrepreneurial environment with a focus on driving results.
*ASSUMPTION: This role requires a high level of self-motivation and adaptability, as the brand management landscape can change rapidly.*
π Key Responsibilities
- Selection: Identify selection gaps and ensure all relevant products are present on Amazon.
- Demand Generation: Create and execute marketing calendars based on vendors' objectives.
- Business Advice: Support brand participation in Amazon programs.
- Availability: Ensure continuous product availability.
- Catalogue Quality: Ensure high-quality inputs from brands are updated on Amazon detail pages.
*ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and attention to detail.*
π― Required Qualifications
- Education: Bachelor's degree (Master's degree in management, business administration, economics, engineering, or marketing preferred)
- Experience: 3+ years in account management, project or program management, buying, or related fields
- Required Skills:
- Analytical skills (experience with Google Analytics, SQL, or HTML preferred)
- Financial analysis
- Retail buying, planning, and allocation
- Product/project management
- Marketing
- Business development
- Consulting
- Negotiation
- Supply chain management
- Preferred Skills:
- Process improvement experience
- Experience managing large amounts of data
*ASSUMPTION: Candidates with experience in the retail or e-commerce industry may have an advantage in this role.*
π° Compensation & Benefits
- Salary Range: INR 12-15 lakhs per annum (based on industry standards for the role, experience level, and location)
- Benefits:
- Competitive health benefits
- Retirement savings plan
- Generous vacation and time-off policies
- On-site services and amenities
- Working Hours: Full-time (40 hours/week) with flexible work arrangements available
*ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and Amazon's internal compensation structure.*
π Applicant Insights
π Company Context
- Industry: E-commerce and retail
- Company Size: 10,001+ employees
- Founded: 1994 (Amazon) and 2013 (Amazon India)
- Company Description: Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Company Specialties: E-commerce, retail, operations, and internet services
*ASSUMPTION: Amazon's large size and diverse business segments offer numerous growth and development opportunities for employees.*
π Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Brand Manager and works closely with cross-functional teams, including category management, marketing, and vendor management.
- Work Arrangement: On-site, with flexible work arrangements available
- Growth Opportunities:
- Rotation into different brand categories or roles within Amazon
- Opportunities to work on high-impact projects and initiatives
- Exposure to senior leadership and mentorship opportunities
*ASSUMPTION: This role offers strong potential for career growth and development within Amazon's brand management organization.*
π Location & Work Environment
- Office Type: On-site (with flexible work arrangements available)
- Office Location: Bengaluru, Karnataka, India
- Geographic Context: Bengaluru is the capital of the Indian state of Karnataka and is known for its thriving tech industry, vibrant culture, and pleasant climate.
- Work Schedule: Full-time (40 hours/week) with flexible work arrangements available
*ASSUMPTION: Bengaluru's dynamic tech industry and vibrant culture make it an attractive location for professionals in the e-commerce and retail sectors.*
πΌ Interview & Application Insights
- Typical Process: Online application, phone or video screen, in-person interviews, and final decision
- Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Brand management experience and strategic thinking
- Communication and interpersonal skills
- Cultural fit and alignment with Amazon's leadership principles
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions related to brand management, problem-solving, and teamwork
- Research Amazon's brand management organization and be prepared to discuss how you can contribute to its success
*ASSUMPTION: Amazon's interview process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.*
π οΈ Tools & Technologies
- Amazon's proprietary brand management tools and platforms
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- SQL or other data analysis tools
*ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms, as well as relevant data analysis tools, will be beneficial in this role.*
π Cultural Fit Considerations
- Company Values: Customer obsession, ownership, bias for action, frugality, and earn trust
- Work Style: Fast-paced, entrepreneurial, data-driven, and collaborative
- Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- How have you taken ownership and driven results in previous roles?
- How do you balance bias for action with frugality in your decision-making?
*ASSUMPTION: Candidates who align with Amazon's leadership principles and work style will be well-suited to this role and the company's culture.*
β οΈ Potential Challenges
- Managing multiple brands and priorities simultaneously
- Balancing short-term execution with long-term strategic planning
- Navigating a fast-paced, dynamic work environment with frequent changes and priorities
*ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on results.*
π Similar Roles Comparison
- Brand Manager, IN Watches: Focuses on strategic planning and brand management, with less emphasis on day-to-day execution and tactical tasks
- Senior Brand Manager, IN Watches: Oversees multiple brand managers and has more strategic and leadership responsibilities
- Category Manager, IN Watches: Responsible for the overall category strategy, including selection, demand generation, and availability, for multiple brands
*ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development within Amazon's brand management organization.*
π Sample Projects
- Developing and executing a marketing calendar to drive demand for a new product launch
- Identifying selection gaps and working with vendors to address them, improving product availability on Amazon
- Analyzing sales data and providing data-driven recommendations to vendors to optimize their business inputs on Amazon
*ASSUMPTION: These sample projects illustrate the mix of strategic planning, data analysis, and tactical execution required for success in this role.*
β Key Questions to Ask During Interview
- How does this role fit into the overall brand management organization for IN Watches?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its brand management team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
*ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and their own professional development.*
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.amazon.jobs/en/jobs/3025687)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions related to brand management, problem-solving, and teamwork
- Research Amazon's brand management organization and be prepared to discuss how you can contribute to its success
- Follow up with the hiring manager after your interview, expressing your interest in the role and asking any remaining questions
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
