SBS- Assistant Brand Manager, Kitchen

📌 Core Information

🔹 Job Title: Assistant Brand Manager, Kitchen

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and maintaining brand relationships with vendors and partners
• Planning and executing product cycles and online selling strategies
• Analyzing and optimizing brand performance using data-driven insights
• Collaborating with cross-functional teams to create marketing calendars and drive demand

ASSUMPTION: This role requires a strong understanding of the online retail landscape and the ability to work effectively with both internal teams and external partners.

📋 Key Responsibilities

✅ Build and maintain brand relationships with vendors and partners

✅ Plan and execute product cycles and online selling strategies

✅ Analyze and optimize brand performance using data-driven insights

✅ Collaborate with cross-functional teams to create marketing calendars and drive demand

✅ Ensure continuous availability of products and maintain high-quality product catalogues on Amazon

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively work with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in brand management, marketing, or a related field

Required Skills:

• Proven track record in building and maintaining brand relationships
• Strong analytical skills and data-driven decision-making
• Excellent communication and collaboration skills
• Familiarity with online selling and product cycle planning

Preferred Skills:

• Experience with Amazon's internal tools and platforms
• Fluency in English and local language

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and other relevant software is expected for this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plans
• Paid time off and parental leave
• Employee discounts on Amazon products

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1994 (as an online bookstore, later expanded to include electronics, apparel, and other products)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Known for its customer-centric approach, innovation, and rapid growth
• Operates in multiple countries and offers a wide range of products and services

Company Specialties:

• E-commerce platform development and operation
• Cloud computing services (Amazon Web Services)
• Digital content and streaming services (Amazon Prime Video, Music, etc.)
• Artificial intelligence and machine learning technologies (Alexa, Echo, etc.)

Company Website: Amazon.com

ASSUMPTION: Amazon's vast size and diverse offerings provide numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Brand Manager or Category Manager

Work Arrangement: On-site, with potential for remote work as needed

Growth Opportunities:

• Progression to Senior Brand Manager or Category Manager roles
• Expansion into other categories or brands within Amazon
• Transition into related roles, such as marketing or product management

ASSUMPTION: Successful performance in this role may lead to increased responsibilities and career advancement opportunities within Amazon.

🌍 Location & Work Environment

Office Type: Corporate office with open-plan workspaces and dedicated meeting rooms

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional Indian culture and modern urban living
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Standard business hours, with flexibility for remote work as needed

ASSUMPTION: The work environment at Amazon's Bengaluru office is likely to be dynamic, fast-paced, and collaborative, reflecting the company's overall culture.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site or virtual interview with a panel of Amazon employees
• Final round interview with the Brand Manager or Category Manager

Key Assessment Areas:

• Brand management and relationship-building skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Highlight specific examples of brand management success and the impact you've made in previous roles
• Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes

ATS Keywords: Brand management, vendor relationships, product cycle planning, online selling, data analysis, marketing calendar, demand generation, Amazon

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's analytical and problem-solving skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Amazon's internal tools and platforms (e.g., Amazon Retail Analytics, Amazon Seller Central)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Amazon's internal tools and platforms may be beneficial for this role, but not necessarily required.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Earn trust

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous learning
• Focus on long-term thinking and innovation

Self-Assessment Questions:

• Do I have a proven track record of building and maintaining brand relationships?
• Am I comfortable working in a fast-paced, dynamic environment and making data-driven decisions?
• Do I thrive in a collaborative, cross-functional team setting?
• Am I passionate about customer obsession and long-term thinking?

ASSUMPTION: Amazon's company culture is known for its fast-paced, innovative, and customer-centric approach, which may not be suitable for everyone. Candidates should carefully consider their fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple vendor relationships and priorities
• Balancing short-term demand generation with long-term brand strategy
• Adapting to Amazon's fast-paced and ever-changing work environment
• Working with a diverse and global team, requiring strong communication and collaboration skills

ASSUMPTION: These challenges are inherent to the role and the company's culture, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position focuses more on online selling and demand generation for a specific brand within Amazon's vast product portfolio
• Amazon's brand management roles may have more autonomy and responsibility than those in traditional retail or consumer packaged goods (CPG) companies
• Career progression in Amazon may be faster than in more hierarchical organizations, with opportunities for internal mobility and growth

ASSUMPTION: While the core responsibilities of this role are similar to other brand management positions, the unique aspects of Amazon's business model and company culture make it a distinct opportunity.

📝 Sample Projects

• Developing and executing a marketing calendar for a specific brand, including promotions, discounts, and seasonal campaigns
• Analyzing brand performance data to identify trends, gaps, and opportunities for improvement
• Collaborating with cross-functional teams to create and implement product launch strategies for new kitchen appliances or accessories

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives an Assistant Brand Manager might work on, but the specific projects may vary based on the brand and the team's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to Amazon's overall brand strategy and customer experience?
• What are the most pressing challenges facing the brand in the next 6-12 months, and how can this role help address them?
• How does Amazon support the professional development and growth of its brand management team members?
• What is the typical career path for someone in this role, and what opportunities exist for internal mobility or promotion?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's long-term prospects for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience, analytical skills, and cultural fit with Amazon
• Prepare for interview questions that focus on your problem-solving skills, decision-making processes, and ability to work collaboratively in a fast-paced environment
• Follow up with the hiring manager within one week after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.