Search Engine Marketing Specialist

📌 Core Information

🔹 Job Title: Search Engine Marketing Specialist

🔹 Company: Macy's

🔹 Location: New York, NY, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing SEM campaigns across various search engine platforms
• Conducting keyword research and analysis
• Writing and implementing compelling ad copy
• Analyzing performance data and making real-time adjustments
• Collaborating with cross-functional teams
• Managing SEM budgets and allocating spend strategically

ASSUMPTION: This role requires a strong understanding of SEM platforms and a data-driven mindset to optimize campaigns and maximize ROAS.

📋 Key Responsibilities

✅ Develop and execute successful SEM campaigns across platforms including Google Ads, Bing, and others.

✅ Conduct keyword research and analysis to identify high-value terms and optimize campaign targeting.

✅ Write compelling ad copy and recommend effective landing pages to drive higher click-through and conversion rates.

✅ Monitor and analyze campaign performance data, making real-time adjustments to improve results.

✅ Stay current on industry trends, new advertising platforms, and policy changes to ensure compliance and maximize effectiveness.

✅ Collaborate with cross-functional partners, including communications planning, marketing effectiveness, and site merchandising teams.

✅ Provide regular performance reports, offering insights and actionable recommendations to key stakeholders.

✅ Manage SEM budgets and allocate spend strategically to maximize return on ad spend (ROAS).

✅ Remain available during peak holiday periods to support campaign monitoring and optimization.

✅ Conduct A/B tests and other experiments to enhance performance and identify best practices.

✅ Continuously optimize campaigns to improve key metrics such as conversion rates and ROAS.

✅ Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

ASSUMPTION: This role requires a high level of initiative and autonomy, as well as strong communication skills to collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience in a related field

Experience: 1-3 years of related experience

Required Skills:

• Search Engine Campaign Management
• Keyword Research & Targeting
• Ad Copy & Landing Page Optimization
• Shopping Feed Management
• Performance Analytics
• Bid & Budget Strategy
• A/B Testing & Experimentation
• Data-Driven Decision Making
• Creative and Strategic Thinking
• Continuous Optimization
• Cross-Functional Partnership
• Stakeholder Communication
• Presentation Skills
• Adaptability

Preferred Skills:

• Google Ads and Google Analytics certifications

ASSUMPTION: While certifications are not required, they demonstrate a strong commitment to professional development and may provide a competitive edge.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist role in New York, NY)

Benefits:

• Merchandise discounts
• Performance-Based Incentives
• Annual Merit Review
• Employee Assistance Program
• Tuition Reimbursement

Working Hours: Full-time, with flexible scheduling based on department and company needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for career growth)

Founded: 1858 (Rich history and established brand)

Company Description:

• Macy's is America’s store for life, offering quality fashion at affordable prices
• Operates approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam
• Known for iconic events such as the Macy's 4th of July Fireworks and Macy's Thanksgiving Day Parade

Company Specialties:

• Retail

Company Website: http://www.macysjobs.com?rx_source=linkedincompanypage

ASSUMPTION: Macy's is a well-established retailer with a strong brand presence and a diverse range of products and services.

📊 Role Analysis

Career Level: Mid-level (This role offers opportunities for growth and advancement within the marketing department)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various cross-functional teams

Work Arrangement: On-site, with flexible scheduling based on department and company needs

Growth Opportunities:

• Advancement within the marketing department (e.g., Senior Marketing Specialist, Marketing Manager)
• Expansion into related roles within the company (e.g., Marketing Effectiveness, Site Merchandising)
• Potential opportunities in other Macy's, Inc. brands (e.g., Bloomingdale's)

ASSUMPTION: This role offers strong growth potential within a large, established organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters (Large, modern office with extensive amenities)

Office Location(s): 151 W 34th St, New York, NY 10001, US

Geographic Context:

• New York, NY is a major metropolitan area with a diverse population and a vibrant cultural scene
• The office is located in the heart of Manhattan, offering easy access to public transportation and numerous amenities
• The city offers a wide range of housing options, from urban apartments to suburban homes

Work Schedule: Full-time, with flexible scheduling based on department and company needs

ASSUMPTION: The work environment at Macy's headquarters is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• SEM campaign management skills
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with Macy's values

Application Tips:

• Highlight relevant SEM campaign management experience and achievements
• Demonstrate a strong understanding of data-driven decision making
• Prepare examples of successful SEM campaigns and their results
• Research Macy's company culture and values, and be prepared to discuss how your personal values align with theirs

ATS Keywords: Search Engine Marketing, SEM Campaign Management, Keyword Research, Ad Copy, Performance Analytics, Bid Strategy, A/B Testing, Data-Driven Decision Making, Marketing Effectiveness, Site Merchandising

ASSUMPTION: Macy's uses an Applicant Tracking System (ATS) to filter and rank resumes based on relevant keywords. Including these keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Skai (formerly Kenshoo)
• ProductsUp
• Google Analytics
• Adobe Analytics
• Tag management systems (e.g., Google Tag Manager)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer First
• Collaboration
• Innovation
• Integrity
• Inclusion

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do I have a strong understanding of SEM campaign management and data analysis?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I thrive in collaborative, team-oriented settings?
• Am I adaptable and able to pivot quickly when priorities change?

ASSUMPTION: Macy's values a diverse and inclusive work environment, and candidates who demonstrate a strong alignment with these values are more likely to be successful in the interview process.

⚠️ Potential Challenges

• Managing complex SEM campaigns across multiple platforms
• Analyzing and interpreting large datasets to inform decision-making
• Collaborating effectively with cross-functional teams
• Working during peak holiday periods to support campaign optimization

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to work effectively under pressure.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or SEM Specialist role at other retail companies
• However, Macy's is a large, established retailer with extensive resources and opportunities for career growth
• This role may offer more opportunities for advancement and specialization within the marketing department compared to smaller organizations

ASSUMPTION: While this role is similar to other SEM Specialist roles, the size and scope of Macy's offer unique opportunities and challenges.

📝 Sample Projects

• Developing and executing a successful SEM campaign for a major holiday event (e.g., Black Friday, Cyber Monday)
• Conducting keyword research and analysis to optimize campaign targeting for a specific product category
• Designing and implementing A/B tests to improve conversion rates and ROAS for a high-performing campaign

ASSUMPTION: These projects demonstrate the range of responsibilities and the level of autonomy required for success in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the SEM team currently, and how can this role help address them?
• How does this role collaborate with other marketing teams, such as communications planning and site merchandising?
• What opportunities are there for professional development and growth within the marketing department?
• How does Macy's support work-life balance, especially during peak holiday periods?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions demonstrate a strong interest in the role and the company, and show that you have done your research.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.macysjobs.com?rx_source=linkedincompanypage
• Customize your resume to highlight relevant SEM campaign management experience and achievements
• Tailor your cover letter to demonstrate your understanding of Macy's company culture and values
• Prepare examples of successful SEM campaigns and their results to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.