Search Engine Optimization (SEO) Manager

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Manager

🔹 Company: Wisevu

🔹 Location: Remote (Brazil)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading SEO strategy for assigned clients, ensuring alignment with business goals and KPIs
• Conducting high-level SEO audits and delegating implementation tasks
• Overseeing keyword strategies, on-page optimization plans, and backlink profiles
• Collaborating with the content team to guide SEO-focused content strategy
• Analyzing performance data and delivering actionable insights
• Monitoring Google algorithm updates and adapting strategies accordingly
• Coordinating with project managers, developers, and designers to ensure SEO best practices

ASSUMPTION: This role requires a strong mix of technical SEO knowledge, content strategy leadership, data analysis, and cross-functional coordination. The ideal candidate will have experience in a digital marketing agency environment and a deep understanding of SEO.

📋 Key Responsibilities

✅ Own and lead SEO strategy for assigned clients, ensuring alignment with business goals and KPIs

✅ Conduct high-level SEO audits and delegate implementation tasks to SEO Specialists and other team members

✅ Oversee and refine keyword strategies, on-page optimization plans, and backlink profiles

✅ Collaborate with the content team to guide SEO-focused content strategy, ensure copy quality, and identify opportunities to grow rankings and conversions

✅ Analyze performance data using Google Analytics, Looker Studio, and other tools; deliver actionable insights and monthly reports to clients and internal stakeholders

✅ Monitor Google algorithm updates and adapt strategies accordingly

✅ Coordinate with project managers, developers, and designers to ensure SEO best practices are implemented site-wide

ASSUMPTION: The responsibilities listed above are essential for driving digital marketing success for clients in major markets like NYC, Toronto, and Spain.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Business, Communications, IT, or a relevant field

Experience: At least 3 years of experience as an SEO Manager or similar role in a digital marketing agency environment

Required Skills:

• Excellent command of the English language
• Deep understanding of SEO (technical, on-page, and off-page)
• Google Analytics Certified
• Proficient in industry tools such as Ahrefs, SEMrush, Screaming Frog, or equivalent
• Strong analytical mindset with the ability to interpret data and present insights clearly
• Very high attention to detail

Preferred Skills:

• Experience working remotely with a global team
• Fluency in additional languages

ASSUMPTION: The required skills listed above are crucial for success in this role. While experience working remotely and fluency in additional languages are not required, they are highly valued by the company.

💰 Compensation & Benefits

Salary Range: CAD 2,500 - 4,000 per month, negotiable based on competencies, skills, and experience

Benefits:

• Fully remote work
• Premium Employee Development Training
• Quality equipment
• Quarterly performance bonuses
• Many other benefits to be discussed during the interview

Working Hours: 9 am-5 pm EST workday (Monday-Friday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for an SEO Manager role in Canada. The benefits listed above are subject to change and may vary based on the candidate's location and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 2-10 employees

Founded: 2008

Company Description:

• Wisevu is a professional digital marketing & consulting agency specializing in developing and implementing custom online business strategies for Canadian businesses with local and international reach
• Their 3 core services include Web Design & Development, SEO, and Facebook Marketing
• Their mission is to help companies involved in activities that contribute to the betterment of our communities and the world, achieve their organizational objectives by implementing their Online Marketing Wisdom at mutually beneficial rates

Company Specialties:

• Online Marketing Strategy Development
• Search Engine Optimization (SEO)
• Website Design & Development
• Facebook Marketing

Company Website: wisevu.com

ASSUMPTION: Wisevu's focus on digital marketing and its commitment to helping businesses achieve their organizational objectives make it an attractive employer for SEO professionals.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the company's leadership team

Work Arrangement: Fully remote, with a flexible work schedule

Growth Opportunities:

• Potential to work on exciting client accounts in major markets like NYC, Toronto, and Spain
• Opportunity to grow within the company as it expands its services and client base
• Chance to develop skills in areas such as content strategy, data analysis, and cross-functional coordination

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-profile client accounts and develop a wide range of skills.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Brazil

Geographic Context:

• Brazil is the largest country in South America by both population and geographical size
• The country has a diverse economy and is a major player in the global market
• Brazil is known for its vibrant culture, beautiful landscapes, and rich history

Work Schedule: 9 am-5 pm EST workday (Monday-Friday)

ASSUMPTION: Wisevu's fully remote work environment allows employees to work from anywhere in Brazil, offering a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment
• Final interview with the hiring manager

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis skills
• Content strategy leadership
• Cross-functional coordination abilities
• Communication and presentation skills

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission
• Prepare for technical questions related to SEO tools and strategies
• Be ready to discuss your approach to data analysis and content strategy

ATS Keywords: SEO, SEO Manager, Search Engine Optimization, Digital Marketing, Content Strategy, Data Analysis, Technical SEO, On-page Optimization, Off-page Optimization, Google Analytics, Ahrefs, SEMrush, Screaming Frog

ASSUMPTION: The interview process for this role will focus on assessing the candidate's SEO knowledge, data analysis skills, and content strategy leadership. Applicants should be prepared to discuss their experience with SEO tools and strategies and their approach to data analysis and content strategy.

🛠️ Tools & Technologies

• Google Analytics
• Looker Studio
• Ahrefs
• SEMrush
• Screaming Frog
• Other industry-standard SEO tools

ASSUMPTION: The tools and technologies listed above are essential for success in this role. The ideal candidate will have experience with these tools and be able to use them effectively to drive SEO strategy and improve client outcomes.

👔 Cultural Fit Considerations

Company Values:

• Wisdom
• Integrity
• Excellence
• Collaboration
• Innovation

Work Style:

• Results-driven
• Data-focused
• Collaborative
• Adaptable
• Continuously learning

Self-Assessment Questions:

• Do you possess a deep understanding of SEO and a strong analytical mindset?
• Are you comfortable working remotely with a global team?
• Do you thrive in a results-driven, data-focused environment?
• Are you able to collaborate effectively with team members across different disciplines?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Wisevu values candidates who are results-driven, data-focused, collaborative, adaptable, and committed to continuous learning. Applicants should assess their fit with these values and work styles before applying.

⚠️ Potential Challenges

• Managing multiple client accounts simultaneously
• Keeping up with Google algorithm updates and industry trends
• Working remotely with a global team
• Balancing technical SEO knowledge with content strategy leadership

ASSUMPTION: The challenges listed above are common to SEO Manager roles and can be overcome with strong organizational skills, a deep understanding of SEO, and a commitment to continuous learning.

📈 Similar Roles Comparison

• SEO Manager vs. SEO Specialist: SEO Manager roles require a broader range of skills, including content strategy leadership and cross-functional coordination, while SEO Specialist roles focus more on technical SEO
• SEO Manager vs. Digital Marketing Manager: SEO Manager roles focus specifically on SEO strategy, while Digital Marketing Manager roles oversee a broader range of digital marketing channels
• SEO Manager vs. Content Strategist: SEO Manager roles require a strong understanding of content strategy, but they also involve technical SEO and data analysis, while Content Strategist roles focus primarily on content creation and planning

ASSUMPTION: The roles listed above are similar to the SEO Manager role in that they all involve digital marketing and SEO strategy. However, each role has its own unique focus and requirements.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a major healthcare client and implementing recommendations to improve search engine rankings
• Developing a keyword strategy for a home services client and optimizing their website for targeted search terms
• Analyzing Google algorithm updates and adjusting SEO strategy to maintain and improve client rankings

ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities that an SEO Manager at Wisevu might encounter. Applicants should be prepared to discuss their experience with similar projects and their approach to SEO strategy and implementation.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role?
• How does this role fit into the overall organizational structure of the company?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• What opportunities are there for professional development and growth within the company?
• How does the company support remote work and collaboration?

ASSUMPTION: The questions listed above are designed to help applicants better understand the role, the company, and the work environment. Applicants should use the interview as an opportunity to gather as much information as possible and make an informed decision about the fit of the role with their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission
• Prepare for technical questions related to SEO tools and strategies
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.