Search Engine Optimization (SEO) Specialist

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Specialist

🔹 Company: Digital

🔹 Location: Remote (Melbourne, Victoria, Australia preferred)

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with preference for Melbourne, VIC, AU time zone)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies for multiple clients
• Conducting in-depth keyword research and competitor analysis
• Performing technical SEO audits and implementing fixes
• Collaborating with cross-functional teams to optimize on-page elements
• Defining and executing off-page SEO strategies
• Tracking, measuring, and reporting SEO KPIs
• Educating internal teams and clients on SEO best practices

ASSUMPTION: This role requires a strategic thinker with a proven track record in SEO who can work independently and collaborate effectively with various teams.

📋 Key Responsibilities

✅ Lead the development and execution of comprehensive SEO strategies tailored to client goals across B2B and B2C sectors.

✅ Conduct in-depth keyword research, competitor analysis, and content gap assessments to inform editorial and product roadmaps.

✅ Perform technical SEO audits; prioritize and implement fixes to improve site health, crawlability, and indexation.

✅ Partner with content, design, and development teams to optimize on-page elements (titles, meta descriptions, internal links, structured data).

✅ Define and execute off-page SEO strategies including high-quality link building and digital PR initiatives.

✅ Track, measure, and report SEO KPIs using platforms such as Google Analytics, Search Console, Ahrefs, SEMrush, and Data Studio.

✅ Provide insights and recommendations to cross-functional teams and clients, translating complex data into clear business impact.

✅ Monitor search engine algorithm changes and proactively adapt strategies to maintain performance.

✅ Educate internal teams and clients on SEO best practices and emerging trends.

ASSUMPTION: The role requires a balance of strategic planning, hands-on execution, and data-driven analysis to achieve desired SEO outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5-10 years of proven SEO experience with a track record of delivering measurable organic growth

Required Skills:

• Advanced knowledge of SEO tools such as Google Analytics 4, Looker Studio, Search Console, SEMrush, Ahrefs, Screaming Frog, and SurferSEO
• Comfortable working with CMS platforms (WordPress, Webflow, Shopify) and basic HTML/CSS/JavaScript
• Excellent stakeholder communication skills; ability to translate data into narrative for both technical and non-technical audiences
• Experience managing SEO for complex or multi-site environments, preferably in agency or fast-paced digital settings

Preferred Skills:

• Experience in performance marketing, CRO, or international SEO

ASSUMPTION: The ideal candidate will have a strong foundation in SEO fundamentals, with a focus on technical SEO, content strategy, and digital analytics.

💰 Compensation & Benefits

Salary Range: AUD 80,000 - 120,000 per year (based on experience and industry standards for senior SEO roles in Australia)

Benefits:

• Flexible work arrangements
• Opportunities for professional development and growth
• Competitive benefits package (details provided upon request)

Working Hours: Part-time (20-30 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for senior SEO roles in Australia, considering the required experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation and digital transformation

Company Size: 11-50 employees (small to mid-sized company, offering a close-knit team environment with opportunities for impact)

Founded: 2017 (relatively new company with a focus on growth and innovation)

Company Description:

• Digital is Canada’s Global Innovation Cluster for digital technologies, growing Canadian businesses through the development, adoption, and deployment of Canadian-made technologies
• They work with industry to develop a digitally skilled workforce and positively impact lives across Canada
• Digital brings together businesses, academia, community, and government agencies to solve industry and society’s biggest challenges

Company Specialties:

• Digital technology innovation
• Digital health and wellness
• Digital talent development
• Digital transformation and productivity
• Environmental impact and climate
• Canadian IP and digital supercluster

Company Website: digitalsupercluster.ca

ASSUMPTION: Digital is a growing organization focused on digital innovation, offering opportunities for candidates to make a significant impact in their role.

📊 Role Analysis

Career Level: Senior-level role, requiring strategic thinking and experience in SEO

Reporting Structure: This role may report directly to the Head of Marketing or a similar executive, with potential oversight of junior SEO team members

Work Arrangement: Remote (with preference for Melbourne, VIC, AU time zone), offering flexibility and work-life balance

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its SEO capabilities
• Opportunities to work on diverse projects across various industries and sectors
• Chance to develop skills in related areas such as digital analytics, content strategy, or performance marketing

ASSUMPTION: This role offers growth opportunities as the company continues to expand its digital marketing capabilities and client base.

🌍 Location & Work Environment

Office Type: Remote (with preference for Melbourne, VIC, AU time zone)

Office Location(s): Melbourne, Victoria, Australia (preferred, but open to other Australian time zones)

Geographic Context:

• Melbourne is the second-most populous city in Australia, offering a vibrant cultural scene and diverse neighborhoods
• Victoria is known for its natural beauty, with easy access to beaches, mountains, and wine regions
• Melbourne has a temperate oceanic climate, with mild winters and warm summers

Work Schedule: Part-time (20-30 hours per week, flexible schedule)

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the preference for Melbourne, VIC, AU time zone to accommodate team collaboration and client communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical SEO assessment or case study
• Final interview with the team or relevant stakeholders

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving and analytical skills
• Communication and stakeholder management
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant SEO experience and achievements in your resume and cover letter
• Tailor your application to demonstrate your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
• Research the company and its mission to show your enthusiasm and alignment with their goals

ATS Keywords: SEO, keyword research, technical SEO, content optimization, performance analysis, link building, digital PR, Google Analytics, Search Console, SEMrush, Ahrefs, CMS, HTML, CSS, JavaScript, stakeholder communication

ASSUMPTION: The application process may vary depending on the hiring manager and the specific needs of the project, but generally follows a structured assessment of SEO skills and cultural fit.

🛠️ Tools & Technologies

• Google Analytics 4
• Looker Studio
• Search Console
• SEMrush
• Ahrefs
• Screaming Frog
• SurferSEO
• CMS platforms (WordPress, Webflow, Shopify)
• HTML/CSS/JavaScript

ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new platforms or updates existing ones.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact
• Integrity
• Diversity

Work Style:

• Results-driven and proactive
• Adaptable and open to change
• Strong communication and teamwork skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working remotely and collaborating with diverse teams?
• Do you possess strong communication skills and the ability to translate complex data into clear business impact?

ASSUMPTION: Digital values candidates who are innovative, collaborative, and results-driven, with a strong commitment to making a positive impact through digital technologies.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest SEO trends and algorithm changes, demanding continuous learning and adaptation
• Working remotely, which may require self-motivation and effective communication with distributed teams
• Adapting to a fast-paced, growing organization with evolving priorities and goals

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to staying current in the SEO industry.

📈 Similar Roles Comparison

• This role is similar to a Senior SEO Manager or SEO Strategist position, but with a focus on client management and cross-functional collaboration
• Compared to other SEO roles, this position offers a unique blend of strategic planning, hands-on execution, and data-driven analysis
• Career progression may include moving into a leadership role, such as SEO Director or Head of SEO, as the company grows

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to other SEO positions, with a focus on client management and cross-functional collaboration.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a large e-commerce client, identifying and implementing technical fixes to improve site health and indexation
• Developing and executing a content strategy for a B2B SaaS client, including keyword research, content gap analysis, and on-page optimization
• Managing a link-building campaign for a non-profit organization, securing high-quality backlinks from relevant and authoritative websites

ASSUMPTION: The role involves a diverse range of projects, tailored to the unique needs and goals of each client, with a focus on driving measurable organic growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Digital support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Digital approach collaboration and communication in a remote work environment?
• What are the most challenging aspects of working in a fast-paced, growing organization like Digital?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
• Research the company and its mission to show your enthusiasm and alignment with their goals
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.