Search Engine Optimization (SEO) Specialist

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Specialist

🔹 Company: Sigma Marketing LLC

🔹 Location: Remote (Baku, Azerbaijan preferred)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Entry-level to Mid-level

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Implementing best-in-class SEO strategies to improve visibility, rankings, and conversions for high-traffic iGaming websites
• Collaborating with cross-functional teams to integrate SEO best practices into content and development workflows
• Conducting technical SEO audits and optimizing on-page elements for improved search performance
• Developing and executing link-building strategies, with a focus on guest posting and outreach
• Monitoring and analyzing keyword performance, competitor strategies, and backlink quality to inform SEO strategy

ASSUMPTION: This role requires a balance of technical SEO skills, content optimization, and collaboration with various teams to drive organic performance.

📋 Key Responsibilities

✅ On-Page SEO: Optimize titles, meta descriptions, headers, internal linking structures, image alt texts, and URLs. Implement schema markup, structured data, and rich snippets.

✅ Technical SEO & Auditing: Perform regular technical audits to identify and resolve crawlability, indexing, and speed issues. Monitor technical errors and collaborate with developers on implementing fixes.

✅ Guest Posting & Link Building: Support and execute link-building strategies, with a focus on guest posting and outreach. Identify and build relationships with bloggers, media sites, and webmasters for backlink opportunities.

✅ Keyword & Competitor Research: Conduct keyword research using industry-standard tools. Monitor competitor SEO strategies and identify gaps and new ranking opportunities. Maintain keyword tracking and performance reports to guide strategy.

✅ Content Strategy & Optimization: Audit and optimize existing content for relevance, keyword alignment, and search intent. Collaborate with content teams to enhance SEO value in drafts and published materials. Run A/B tests on meta tags and calls-to-action to improve CTR and engagement.

ASSUMPTION: This role involves a mix of hands-on SEO tasks, strategic planning, and collaboration with other teams to improve organic performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum 1 year of experience writing blogs and guest posts in English

Required Skills:

• Fluency in English (writing test will be part of the application process)
• Proven experience in SEO, with a strong understanding of on-page and technical SEO concepts
• Familiarity with AI content trends and innovative content ideas
• Strong analytical skills and ability to interpret data to inform SEO strategy
• Excellent communication and collaboration skills
• Proficiency in SEO tools such as Ahrefs, SEMrush, Google Keyword Planner, Screaming Frog, etc.

Preferred Skills:

• Experience in the iGaming industry
• Familiarity with A/B testing tools and processes
• Knowledge of schema markup and structured data

ASSUMPTION: While experience in the iGaming industry is a plus, the role is open to candidates with transferable SEO skills from other industries.

💰 Compensation & Benefits

Salary Range: The monthly gross salary for this position is $650. This is an entry-level to mid-level role, and the salary is competitive with industry standards for remote SEO specialists in Azerbaijan.

Benefits:

• Paid Time Off (PTO)
• Sick Time Off (STO)

Working Hours: Fixed working hours: 10:00 AM – 6:00 PM GMT-4, 5 days a week

ASSUMPTION: The salary and benefits package is in line with industry standards for remote SEO specialists in Azerbaijan, considering the experience level and work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Sigma Marketing LLC operates in the digital marketing and iGaming industries, focusing on organic performance and user acquisition.

Company Size: As a remote-first organization, Sigma Marketing LLC has a lean and agile structure, allowing for close collaboration and quick decision-making.

Founded: The company was founded with a mission to leverage data-driven strategies and innovative technologies to drive growth in the competitive iGaming landscape.

Company Description:

• Sigma Marketing LLC specializes in performance marketing, with a strong focus on SEO, content marketing, and user acquisition strategies
• The company works with high-traffic iGaming websites, requiring a deep understanding of competitive niches and regulatory environments
• Sigma Marketing LLC fosters a dynamic and growing team environment, with opportunities for professional development and career growth

Company Specialties:

• Search Engine Optimization (SEO)
• Content Marketing
• User Acquisition
• Performance Marketing

Company Website: Sigma Marketing LLC Careers

ASSUMPTION: Sigma Marketing LLC is a growing digital marketing agency with a strong focus on SEO and performance marketing in the iGaming industry.

📊 Role Analysis

Career Level: This role is suitable for entry-level to mid-level SEO specialists looking to gain experience in a dynamic and growing team.

Reporting Structure: The SEO Specialist will report directly to the Head of SEO and collaborate closely with content, development, and marketing teams.

Work Arrangement: This is a full-time remote position, with fixed working hours and the opportunity to work with a global team.

Growth Opportunities:

• Expanding SEO skills and knowledge through hands-on experience and collaboration with experienced team members
• Potential career progression into senior SEO roles or specialized areas within SEO, such as technical SEO or content strategy
• Opportunities to work on high-traffic iGaming websites and gain experience in competitive niches

ASSUMPTION: This role offers growth opportunities for SEO specialists looking to develop their skills and gain experience in a competitive and dynamic industry.

🌍 Location & Work Environment

Office Type: Remote-first work environment, with no physical office location

Office Location(s): While the role is remote, the company is based in Baku, Azerbaijan, and prefers candidates in the same time zone (GMT+4).

Geographic Context:

• Baku, Azerbaijan, is the capital and largest city of the country, with a population of over 2 million people
• The city is known for its rich history, cultural attractions, and modern infrastructure
• Azerbaijan is a multicultural country with a growing digital economy and a strong focus on innovation and technology

Work Schedule: Fixed working hours: 10:00 AM – 6:00 PM GMT-4, 5 days a week

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a global team, while the company's preference for candidates in the same time zone (GMT+4) may impact communication and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• English writing test (as part of the application process)
• Phone or video screen with the Head of SEO
• Final interview with the SEO team
• Job offer and onboarding

Key Assessment Areas:

• English language proficiency, with a focus on writing skills
• SEO knowledge and experience, with a strong understanding of on-page and technical SEO concepts
• Analytical skills and ability to interpret data
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the English writing test by demonstrating your ability to craft compelling and optimized content
• Research the iGaming industry and Sigma Marketing LLC to showcase your understanding of the company and its mission
• Prepare questions to ask during the interview to demonstrate your interest in the role and the company

ATS Keywords: Search Engine Optimization, SEO Specialist, On-Page SEO, Technical SEO, Link Building, Keyword Research, Content Optimization, AI Content Trends, iGaming, Competitor Analysis, Collaboration, Communication, SEO Tools

ASSUMPTION: The application process for this role is designed to assess candidates' SEO skills, English language proficiency, and cultural fit for the company.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Google Keyword Planner, Screaming Frog, Sitebulb
• Content creation and management tools: WordPress, Google Docs, Microsoft Office
• Communication and collaboration tools: Slack, Google Meet, Zoom
• Project management tools: Asana, Trello, Jira

ASSUMPTION: The tools and technologies listed are commonly used in SEO and digital marketing roles, and candidates should be comfortable using them to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and open communication
• Results-oriented and accountable

Work Style:

• Remote and flexible work environment
• Close collaboration with cross-functional teams
• Focus on results and performance metrics
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you have strong English language skills, with a focus on writing?
• Are you comfortable working remotely and collaborating with a global team?
• Do you thrive in a data-driven and results-oriented environment?
• Are you eager to learn and grow your SEO skills in a dynamic and competitive industry?

ASSUMPTION: Candidates who align with Sigma Marketing LLC's company values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• The iGaming industry is competitive and requires a deep understanding of regulatory environments and niche-specific SEO strategies
• Working remotely may present challenges in communication and collaboration, requiring strong self-motivation and time management skills
• The role requires a balance of technical SEO skills, content optimization, and collaboration with various teams, which may be challenging for candidates with limited experience in these areas
• The company's preference for candidates in the same time zone (GMT+4) may impact the pool of available talent and the convenience of working hours for some applicants

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and consider how their skills and experiences may help them overcome these obstacles.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position focuses on high-traffic iGaming websites, requiring a strong understanding of competitive niches and regulatory environments
• While the role is entry-level to mid-level, it offers opportunities for professional development and growth within a dynamic and growing team
• Compared to other SEO specialist roles, this position offers a competitive salary and benefits package, with a focus on results and performance metrics

ASSUMPTION: Candidates should consider how this role compares to other SEO specialist positions in terms of industry focus, career growth opportunities, and compensation packages.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit of a high-traffic iGaming website and implementing recommendations to improve organic performance
• Developing and executing a link-building strategy to enhance the website's authority and visibility in search engine results
• Optimizing existing content for relevance, keyword alignment, and search intent, with a focus on improving engagement and conversions

ASSUMPTION: These sample projects are designed to showcase the range of SEO skills and responsibilities required for this role, from technical audits to content optimization and link building.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall SEO strategy for the company?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does the company support the professional development and growth of its SEO team members?
• What are the most challenging aspects of working on high-traffic iGaming websites, and how does the company address these challenges?
• How does the company foster a remote and flexible work environment, and what resources are available to support remote employees?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, allowing them to make an informed decision about their application and potential fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the English writing test by demonstrating your ability to craft compelling and optimized content
• Research the iGaming industry and Sigma Marketing LLC to showcase your understanding of the company and its mission
• Prepare questions to ask during the interview to demonstrate your interest in the role and the company
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.