Search Engine Optimization (SEO) Specialist

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Specialist

🔹 Company: Digital

🔹 Location: Remote (Singapore)

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies for multiple clients
• Conducting in-depth keyword research, competitor analysis, and content gap assessments
• Performing technical SEO audits and implementing fixes to improve site health
• Collaborating with cross-functional teams to optimize on-page elements and content
• Defining and executing off-page SEO strategies including high-quality link building
• Tracking, measuring, and reporting SEO KPIs using various platforms
• Providing insights and recommendations to cross-functional teams and clients
• Monitoring search engine algorithm changes and adapting strategies proactively
• Educating internal teams and clients on SEO best practices and emerging trends

ASSUMPTION: This role requires a high level of strategic thinking, technical expertise, and strong communication skills to succeed in a fast-paced, agency-like environment.

📋 Key Responsibilities

✅ Lead the development and execution of comprehensive SEO strategies tailored to client goals across B2B and B2C sectors

✅ Conduct in-depth keyword research, competitor analysis, and content gap assessments to inform editorial and product roadmaps

✅ Perform technical SEO audits; prioritize and implement fixes to improve site health, crawlability, and indexation

✅ Partner with content, design, and development teams to optimize on-page elements (titles, meta descriptions, internal links, structured data)

✅ Define and execute off-page SEO strategies including high-quality link building and digital PR initiatives

✅ Track, measure, and report SEO KPIs using platforms such as Google Analytics, Search Console, Ahrefs, SEMrush, and Data Studio

✅ Provide insights and recommendations to cross-functional teams and clients, translating complex data into clear business impact

✅ Monitor search engine algorithm changes and proactively adapt strategies to maintain performance

✅ Educate internal teams and clients on SEO best practices and emerging trends

ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and data-driven analysis to achieve organic growth for clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven track record of delivering measurable organic growth through SEO experience (5-10 years)

Required Skills:

• Advanced knowledge of tools like Google Analytics 4, Looker Studio, Search Console, SEMrush, Ahrefs, Screering Frog, and SurferSEO
• Comfortable working with CMS platforms (WordPress, Webflow, Shopify) and basic HTML/CSS/JavaScript
• Excellent stakeholder communication skills; ability to translate data into narrative for both technical and non-technical audiences
• Experience managing SEO for complex or multi-site environments, preferably in agency or fast-paced digital settings

Preferred Skills:

• Experience in performance marketing, CRO, or international SEO

ASSUMPTION: A strong understanding of technical SEO, content strategy, and digital analytics is essential for success in this role.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (based on experience level and industry standards for SEO specialists in Singapore)

Benefits:

• Flexible working hours
• Opportunities for professional development and training
• Remote work opportunities

Working Hours: 40 hours per week, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for SEO specialists in Singapore with 5-10 years of experience. Benefits may vary depending on the specific terms offered by the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on accelerating clean growth, prosperity, and wellbeing through world-leading digital innovation

Company Size: 11-50 employees, providing a collaborative and agile work environment

Founded: 2017, with a mission to grow Canadian businesses through the development, adoption, and deployment of Canadian-made technologies

Company Description:

• Digital is a global innovation cluster for digital technologies, focusing on digital health and wellness, digital talent development, digital transformation and productivity, environmental impact and climate, Canadian IP, and digital supercluster
• They bring together businesses, academia, community, and government agencies to solve industry and societal challenges through cross-sector collaboration, Canadian IP creation, and results-based co-investment
• Digital aims to unlock the potential of Canadian industry to lead and succeed in the digital world

Company Specialties:

• Digital technology innovation
• Digital health and wellness
• Digital talent development
• Digital transformation and productivity
• Environmental impact and climate
• Canadian IP and digital supercluster

Company Website: digitalsupercluster.ca

ASSUMPTION: Digital is a dynamic and innovative organization focused on driving growth and impact through digital technologies.

📊 Role Analysis

Career Level: Senior-level role, requiring significant experience and expertise in SEO

Reporting Structure: This role may report to the Head of SEO or a similar position within the organization

Work Arrangement: Remote solely, with the option to work from Singapore or other remote locations

Growth Opportunities:

• Potential to work on high-impact projects for multiple clients across various industries
• Opportunities to collaborate with cross-functional teams and develop skills in related areas such as content marketing, digital PR, or performance marketing
• Possibility to advance to a leadership or management role within the SEO team or the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on diverse projects and develop their skills and career.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office required for this role

Office Location(s): N/A (remote work only)

Geographic Context:

• Singapore is a global hub for technology, business, and innovation, providing ample opportunities for professional growth and development
• The city-state offers a multicultural environment, with a high quality of life and excellent infrastructure
• Singapore's strategic location in Southeast Asia makes it an ideal base for working with clients and partners across the region

Work Schedule: Flexible hours, with the option to work remotely and balance work-life responsibilities

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, allowing candidates to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate SEO skills and problem-solving abilities
• Final interview with the hiring manager or a panel to discuss the role, responsibilities, and expectations

Key Assessment Areas:

• Technical SEO expertise and problem-solving skills
• Strategic thinking and planning abilities
• Communication and stakeholder management skills
• Cultural fit and alignment with the organization's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
• Include specific examples of your SEO successes and the impact you've made on previous projects
• Demonstrate your understanding of the role and the organization's mission by addressing them in your application materials

ATS Keywords: SEO, keyword research, technical SEO, content optimization, performance analysis, link building, digital PR, Google Analytics, Search Console, Ahrefs, SEMrush, Data Studio, CMS, HTML, CSS, JavaScript, cross-functional teams, client management, stakeholder communication

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' technical skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics 4
• Looker Studio
• Search Console
• SEMrush
• Ahrefs
• Screaming Frog
• SurferSEO
• CMS platforms (WordPress, Webflow, Shopify)
• HTML/CSS/JavaScript

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the SEO industry.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact
• Agility
• Excellence

Work Style:

• Results-driven and focused on delivering measurable impact
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication
• Adaptable and responsive to change, with a willingness to learn and grow

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that requires strategic thinking and adaptability?
• Are you comfortable working collaboratively with cross-functional teams and managing client relationships?
• Do you have a strong desire to make a positive impact through your work and contribute to the organization's mission?

ASSUMPTION: Candidates who are results-driven, collaborative, and adaptable are likely to be a strong fit for this role and the organization's culture.

⚠️ Potential Challenges

• Managing multiple client accounts and priorities simultaneously
• Keeping up with the fast-paced and ever-evolving nature of the SEO industry
• Balancing the need for strategic planning with the day-to-day implementation of SEO tactics
• Effectively communicating complex SEO concepts and data-driven insights to non-technical stakeholders

ASSUMPTION: These challenges can be overcome through strong organizational skills, effective time management, and a deep understanding of SEO best practices and industry trends.

📈 Similar Roles Comparison

• This role is similar to other senior SEO specialist positions, but may offer more focus on client management and cross-functional collaboration
• Compared to other SEO roles, this position may require a higher level of strategic thinking and stakeholder communication
• Career progression in this role could lead to leadership or management positions within the SEO team or the organization

ASSUMPTION: While this role shares similarities with other senior SEO positions, its focus on client management and cross-functional collaboration sets it apart.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a multinational e-commerce client and implementing recommendations to improve organic traffic by 30%
• Developing and executing a keyword strategy for a B2B software company, resulting in a 45% increase in organic leads
• Collaborating with a content team to optimize on-page elements for a healthcare website, leading to a 25% increase in organic sessions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact expected in this role, from technical SEO audits to content optimization and performance analysis.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role and the industries they represent?
• How does the SEO team collaborate with other departments, such as content, design, and development?
• What opportunities are there for professional development and growth within the SEO team and the organization?
• How does the organization support work-life balance for remote employees?
• Can you provide an example of a recent SEO challenge faced by the team and how it was addressed?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the organization, allowing them to make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
• Prepare for the technical assessment or case study by brushing up on your SEO skills and reviewing recent industry trends
• Research the organization and its mission to demonstrate your understanding and alignment with their values
• Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.