📌 Core Information
🔹 Job Title: Search Marketing Strategist – Entain Brands
🔹 Company: 365scores
🔹 Location: Tel Aviv, Tel Aviv District, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and driving the paid search strategy for Entain brands across global markets
- Managing over £100M in annual paid search spend across multiple platforms
- Collaborating with cross-functional teams to deliver sustainable growth
- Innovating in bidding strategies, audience segmentation, measurement, and creative messaging
ASSUMPTION: This role requires a high level of strategic thinking and experience in managing large budgets. It's ideal for a senior performance marketer looking to make a significant impact in a competitive industry.
📋 Key Responsibilities
✅ Define and lead the strategic direction of paid search marketing for Entain brands across global markets
✅ Develop acquisition frameworks and campaign architectures that drive scalable and sustainable growth in highly competitive regions
✅ Identify opportunities to innovate in bidding strategies, audience segmentation, measurement, and creative messaging
✅ Partner with data, product, and creative teams to align paid search with broader business and brand objectives
✅ Translate performance insights into business recommendations and influence cross-functional stakeholders up to senior leadership level
✅ Contribute to the development of best practices, mentor junior team members, and help shape the overall performance marketing culture
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership and communication skills to drive results and influence stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of hands-on experience in Google Ads, Apple Search Ads, and Bing
Required Skills:
- Proven track record of driving growth at scale, ideally managing annual budgets of £10M+ across multiple brands or markets
- Strategic thinker with strong analytical skills
- Experienced in modern attribution models, incrementality testing, and marketing tech stacks
- Adept at cross-functional collaboration with creative, data, product, and commercial teams
- Comfortable in a high-paced, high-stakes environment
- Strong communicator who can influence stakeholders at all levels
Preferred Skills:
- Experience in the betting, gaming, or similarly regulated B2C industry
- Knowledge or passion for sports
ASSUMPTION: Candidates with experience in the betting or gaming industry and a passion for sports will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £100,000 per year (Estimated based on industry standards for senior performance marketing roles in Tel Aviv)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for senior performance marketing roles in Tel Aviv. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on sports technology
Company Size: 51-200 employees (Small to medium-sized company, offering a more agile and dynamic work environment)
Founded: 2010 (Over 15 years of experience in the industry)
Company Description:
- Founded in 2010, 365Scores is a global sports technology hub providing real-time results, in-depth stats, original content, customized news feeds, and more
- Products are based on cutting-edge technology that enables live updates and on-demand content libraries of the highest quality and scale
- The company's mission is to make fans' experience better, more accurate, and more fun
Company Specialties:
Company Website: http://www.365scores.com/
ASSUMPTION: 365scores is a well-established company in the sports technology industry, offering opportunities for growth and development in a dynamic work environment.
📊 Role Analysis
Career Level: Senior-level role, offering opportunities for mentoring and contributing to the development of best practices
Reporting Structure: This role reports directly to the Head of Performance Marketing and works closely with cross-functional teams, including data, product, and creative teams
Work Arrangement: On-site, full-time position with opportunities for collaboration with international teams
Growth Opportunities:
- Mentoring junior team members and contributing to the development of best practices
- Potential career progression into leadership or management roles within the performance marketing team
- Opportunities to work on high-impact projects and drive significant growth for the company's brands
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and international work environment.
🌍 Location & Work Environment
Office Type: On-site, with opportunities for collaboration with international teams
Office Location(s): Tel Aviv, with additional offices in Hong Kong, London, Sao Paulo, and Dubai
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with a mix of urban and beachside living
- Tel Aviv is known for its dynamic startup scene and innovative culture
Work Schedule: Full-time, with opportunities for flexible working hours and remote collaboration with international teams
ASSUMPTION: The on-site work environment in Tel Aviv offers a dynamic and international atmosphere, with opportunities for collaboration and growth within the company's global network.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and relevant team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your strategic thinking and problem-solving skills in a paid search marketing context
- Research the company and its brands to show your enthusiasm and understanding of the business
ATS Keywords: Google Ads, Apple Search Ads, Bing, Paid Search, Strategic Direction, Acquisition Frameworks, Bidding Strategies, Audience Segmentation, Measurement, Creative Messaging, Cross-Functional Collaboration, Attribution Models, Incrementality Testing, Marketing Tech Stacks, Stakeholder Influence, Mentoring
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Apple Search Ads
- Bing
- GA4
- SA360
- GMP
- DV360
- CM360
ASSUMPTION: Experience with these tools and technologies is essential for success in this role, as they are widely used in the paid search marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Dynamic and fast-paced
- International and collaborative
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and collaborating with international colleagues?
- Do you have a strong customer focus and a passion for driving results?
ASSUMPTION: Candidates who are comfortable working in a dynamic, international, and data-driven environment will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing a large annual budget (£100M+) and driving growth in highly competitive regions
- Working in a fast-paced, high-stakes environment where performance and innovation are equally valued
- Collaborating with cross-functional teams and influencing stakeholders at all levels
- Keeping up with the latest trends and developments in the paid search marketing industry
ASSUMPTION: These challenges are inherent to the role and require a strong, strategic thinker with excellent communication and collaboration skills to succeed.
📈 Similar Roles Comparison
- Unlike other paid search marketing roles, this position focuses on managing a significantly larger annual budget (£100M+) and driving growth in highly competitive regions
- This role requires a strong strategic thinker with experience in modern attribution models, incrementality testing, and marketing tech stacks
- Career progression opportunities in this role may include mentoring junior team members and contributing to the development of best practices, as well as potential advancement into leadership or management roles within the performance marketing team
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and international work environment, with a focus on driving significant results in a competitive industry.
📝 Sample Projects
- Developing and implementing a new bidding strategy to improve ROI for a key Entain brand in a highly competitive region
- Conducting an incrementality test to measure the impact of a new creative messaging campaign on user acquisition and revenue growth
- Collaborating with the data team to optimize the marketing tech stack and improve data-driven decision-making for paid search campaigns
ASSUMPTION: These sample projects demonstrate the strategic and innovative nature of the role, with a focus on driving results and improving performance in a competitive industry.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall performance marketing strategy for Entain brands?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional growth and development of its employees?
- What are the most significant challenges facing the paid search marketing team in the coming year, and how can this role help address them?
- How does the company measure the success of its paid search marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions will help candidates better understand the role, the company's priorities, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your strategic thinking and problem-solving skills in a paid search marketing context
- Research the company and its brands to show your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
