📌 Core Information
🔹 Job Title: Segment Content Marketing and Campaigns Manager, Data Centers
🔹 Company: Eaton Corporation
🔹 Location: Beachwood, OH; Coraopolis, PA; Raleigh, NC; South Milwaukee, WI
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Developing segment positioning and integrated marketing strategy for Eaton's Data Centers segment
- Designing and executing marketing campaigns to drive demand generation and improve customer engagement
- Collaborating with commercial leaders, business units, sales, and field marketing teams to create and optimize campaigns
- Leveraging data and analytics to inform campaign strategy and measure success
- Acting as a Product Owner in an agile, customer-centric working methodology
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute integrated marketing campaigns that drive demand generation for strategic revenue-generating offers in the Data Centers segment
✅ Differentiate Eaton with an integrated marketing strategy that builds engagement and trust between Eaton and its customers across all relevant geographies
✅ Develop campaign content and audience engagement strategy, as well as go-to-market approach, working closely with all relevant commercial and CoE leaders
✅ Lead development of segment message map and buyer journey maps, including definition of scenarios
✅ Orchestrate development and continuous data-informed optimization of integrated campaign journeys
✅ Measure and optimize campaign results and customer engagement metrics, ensuring demand generation objectives are realized
✅ Work closely with field marketing teams to optimize campaigns based on engagement data and ensure strong alignment and regional/local relevance
✅ Oversee identification of required sales enablement materials for both direct and indirect sellers
✅ Accountable for campaign success metrics and review cadence with all contributing teams
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree from an accredited institution
Experience: Minimum 10+ years of marketing communications experience
Required Skills:
- Proven experience in content marketing and campaign management
- Strong understanding of integrated marketing strategy and demand generation
- Ability to analyze data and make data-driven decisions
- Excellent communication and collaboration skills
- Familiarity with agile/Scrum methodology (preferred)
Preferred Skills:
- Knowledge of agile/Scrum
- Experience with field marketing
ASSUMPTION: A successful candidate will have a proven track record in developing and executing successful marketing campaigns, with a strong focus on data-driven decision making and customer-centric strategies.
💰 Compensation & Benefits
Salary Range: $120,075 - $176,110 per year (based on industry standards for this role and experience level)
Benefits:
- Health and Welfare Benefits
- Retirement Benefits
- Paid Time Off
- Unpaid Time Off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. The actual salary may vary based on factors such as candidate skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1911 (as a subsidiary of the Cutler-Hammer Company)
Company Description:
- Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere.
- The company operates in more than 175 countries and has approximately 100,000 employees worldwide.
- Eaton's mission is to be the global leader in power management technologies and services, providing innovative and reliable solutions for customers in various industries, including electrical, hydraulic, and aerospace.
Company Specialties:
- Power Management
- Ethics
- Manufacturing
- Sustainability
- Aerospace
- Electrical
- Filtration
- Automotive
- Truck
- Hybrid Power
- Industrial Clutches and Brakes
- Plastic Extrusion
- eMobility
- and Energy Transition
Company Website: http://www.eaton.com
ASSUMPTION: Working for Eaton offers opportunities to be part of a global team dedicated to making a positive impact on the world through innovative power management solutions.
📊 Role Analysis
Career Level: Experienced (10+ years of experience)
Reporting Structure: This role reports directly to the Segment Marketing Leader for Data Centers and works closely with commercial leaders, business units, sales, and field marketing teams.
Work Arrangement: On-site (with potential for hybrid work, depending on the specific location and team needs)
Growth Opportunities:
- Potential to work on high-impact projects that drive business growth and customer engagement
- Opportunities to collaborate with cross-functional teams and develop leadership skills
- Possibility to advance within Eaton's marketing organization or explore other roles within the company
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Eaton's Data Centers segment and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Corporate headquarters and regional offices
Office Location(s): Beachwood, OH; Coraopolis, PA; Raleigh, NC; South Milwaukee, WI
Geographic Context:
- Beachwood, OH: A suburb of Cleveland, offering a mix of urban and suburban living with easy access to cultural attractions and outdoor recreation
- Coraopolis, PA: A suburb of Pittsburgh, known for its industrial heritage and proximity to outdoor activities
- Raleigh, NC: A major tech hub with a mild climate, offering a mix of urban and rural living with easy access to cultural attractions and outdoor recreation
- South Milwaukee, WI: A suburb of Milwaukee, offering a mix of urban and suburban living with easy access to cultural attractions and outdoor recreation
Work Schedule: Full-time (40 hours per week), with potential for flexible work arrangements depending on the specific location and team needs
ASSUMPTION: Each office location offers a unique blend of urban and suburban living, with easy access to cultural attractions and outdoor recreation, providing employees with a variety of lifestyle options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Communication and collaboration skills
- Campaign development and execution
- Adaptability and agility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision making, and campaign development and execution
- Be ready to discuss your understanding of Eaton's business and the Data Centers segment
ATS Keywords: Content Marketing, Campaign Management, Integrated Marketing Strategy, Demand Generation, Buyer Journey Mapping, Sales Enablement, Data Analysis, Agile Methodology, Field Marketing Collaboration, Customer Engagement, Message Development, Marketing Communications, Team Leadership, Strategic Planning, Digital Marketing, Market Research
ASSUMPTION: Eaton's hiring process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, data-driven decision making, and campaign development and execution.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Jira)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Eaton provides training and resources to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Quality
- Integrity
- Responsibility
- Commitment
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
- Customer-focused
- Results-oriented
Self-Assessment Questions:
- How do your personal values align with Eaton's core values?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal?
- How do you approach data analysis and interpretation to inform decision-making?
- Can you describe a marketing campaign you developed and executed, and the results you achieved?
ASSUMPTION: Eaton's culture values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and ideas to the table.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing strategic thinking with tactical execution
- Collaborating effectively with cross-functional teams, including commercial leaders, business units, sales, and field marketing teams
- Adapting to changes in the market and customer needs
- Working in a large, matrixed organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong communication skills, strategic thinking, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the Data Centers segment and the need to collaborate with commercial leaders, business units, sales, and field marketing teams to develop and execute integrated marketing campaigns
- Compared to other marketing roles, this position requires a higher level of strategic thinking, data analysis, and cross-functional collaboration
- Career path comparison: This role can lead to advancement within Eaton's marketing organization or exploration of other roles within the company, depending on the candidate's skills, interests, and performance
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Eaton's Data Centers segment and contribute to the company's overall success, with potential for career growth and development.
📝 Sample Projects
- Developing a comprehensive integrated marketing campaign for Eaton's new data center solution, including customer research, messaging, content creation, and channel strategy
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with sales teams to create sales enablement materials and ensure campaign alignment with sales strategies
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Segment Content Marketing and Campaigns Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for Eaton's Data Centers segment and how this role fits into that strategy?
- How does Eaton support the professional development and growth of its marketing employees?
- Can you provide an example of a successful marketing campaign that Eaton has executed in the Data Centers segment, and what made it successful?
- How does Eaton measure the success of its marketing campaigns, and how is that data used to inform future campaigns?
- What is the typical timeline for campaign development and execution, and how is that managed within the marketing team?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and Eaton's marketing strategy, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision making, and campaign development and execution
- Research Eaton's business and the Data Centers segment to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with Eaton's hiring team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
