SEM Aftermarket GTM Manager

📌 Core Information

🔹 Job Title: SEM Aftermarket GTM Manager

🔹 Company: Caterpillar Inc.

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of 4-6 individual contributors to support regional sales teams in delivering aftermarket sales growth
• Developing and executing service growth strategies, including CSA and repair options
• Identifying selling opportunities and developing marketing plans to support global aftermarket sales teams
• Providing aftermarket product and solution expertise to sales teams and dealers
• Managing parts sales variance to meet annual business plan targets

ASSUMPTION: This role requires strong leadership, strategic planning, and cross-functional collaboration skills to drive aftermarket sales growth and support regional sales teams.

📋 Key Responsibilities

✅ Lead SEM Aftermarket GTM team to initiate service growth strategy and execute priorities including CSA, Repair options etc.

✅ Lead the selling opportunities identification and develop marketing plan merchandising plans to support SEM global aftermarket sales team to achieve annual BP.

✅ Support the execution of parts marketing campaigns linked to growth initiatives

✅ Provide aftermarket product and solution expertise to Aftermarket sales teams and dealers, and support the development of ASRs through product and solutions training

✅ Management of parts sales variance to meet annual business plan and growth targets

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive aftermarket sales growth and support regional sales teams.

🎯 Required Qualifications

Education: Bachelor Degree

Experience: 2-5 years of relevant experience in aftermarket sales or a related field

Required Skills:

• Excellent communication skills
• Problem-solving skills
• Analytical thinking
• Influencing and collaboration skills
• Project management skills
• Customer focus

Preferred Skills:

• Product knowledge of construction machines (wheeloader, motor grader, compactor, bulldozer)
• Proficiency in English (Fluent level)

ASSUMPTION: Strong communication, problem-solving, and analytical skills are crucial for success in this role, along with a solid understanding of aftermarket sales and construction equipment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager with 2-5 years of experience in Brazil, the estimated salary range is R$ 15,000 - R$ 25,000 per month.

Benefits:

• Medical plan
• Dental plan
• Medicines reimbursement
• Psychological, Legal, Social, and Finance Support Program
• Private pension plan
• Profit share
• Meal assistance
• Christmas basket
• Transportation
• Life and personal insurance
• Extended maternity and paternity leave
• Employee resources group (Young Professional, Women in Networking, LAMBDA (LGBTQIA+), Latin Group, and Active in Sport)

Working Hours: Full-time position with 40 hours per week, Monday to Friday, with the possibility of working remotely up to 20-30% of the time.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may vary by position and location.

📌 Applicant Insights

🔍 Company Context

Industry: Machinery Manufacturing. Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives.

Company Size: 10,001+ employees. As a large organization, Caterpillar offers extensive resources and opportunities for professional growth.

Founded: 1925. With nearly a century of experience, Caterpillar has a strong track record of innovation and success in the industry.

Company Description:

• Caterpillar helps customers build a better, more sustainable world through its innovative products and services.
• The company operates through three primary segments: Construction Industries, Resource Industries, and Energy & Transportation.
• Caterpillar provides financing and related services through its Financial Products segment.

Company Specialties:

• Manufacture of construction and mining equipment
• Diesel and natural gas engines
• Industrial gas turbines
• Diesel-electric locomotives
• Worldwide dealer network

Company Website: www.caterpillar.com

ASSUMPTION: Caterpillar's extensive global presence and diverse product offerings provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level marketing management role with potential for growth into senior leadership positions.

Reporting Structure: This role reports directly to the regional sales manager and may have supervisory responsibilities for a team of 4-6 individual contributors.

Work Arrangement: This is an on-site position with the possibility of working remotely up to 20-30% of the time.

Growth Opportunities:

• Advancement to senior marketing management or leadership roles within Caterpillar or its subsidiaries
• Expansion of responsibilities to include additional regions or product lines
• Development of expertise in aftermarket sales and strategic planning

ASSUMPTION: Strong performance in this role may lead to increased responsibilities, promotions, or opportunities to work on high-visibility projects within the organization.

🌍 Location & Work Environment

Office Type: Caterpillar's São Paulo office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant business environment and diverse cultural attractions.
• The city offers a mix of urban and natural environments, with numerous parks, museums, and entertainment options.
• São Paulo has a tropical savanna climate, with warm temperatures year-round and a distinct wet and dry season.

Work Schedule: Full-time position with 40 hours per week, Monday to Friday, with the possibility of working remotely up to 20-30% of the time.

ASSUMPTION: The work environment at Caterpillar's São Paulo office is dynamic and collaborative, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the regional sales manager
• Final interview with the regional marketing manager

Key Assessment Areas:

• Communication and presentation skills
• Problem-solving and analytical skills
• Strategic planning and leadership abilities
• Understanding of aftermarket sales and construction equipment

Application Tips:

• Highlight relevant experience in aftermarket sales, marketing, or a related field
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of your strategic planning and leadership abilities

ATS Keywords: Aftermarket sales, strategic planning, team leadership, construction equipment, marketing, sales growth, product expertise

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, SAP CRM)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Commitment
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and responsive to change
• Customer-focused and committed to delivering exceptional value

Self-Assessment Questions:

• How do you demonstrate integrity in your professional life?
• Can you provide an example of a time when you drove results through effective teamwork?
• How do you adapt to changes in your work environment or priorities?
• How do you ensure that your customers' needs are met and exceeded?

ASSUMPTION: Caterpillar values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their fit with the company's core values and work style.

⚠️ Potential Challenges

• Managing a team of individual contributors with varying levels of experience and expertise
• Balancing strategic planning and execution in a dynamic and fast-paced work environment
• Navigating a large, global organization with diverse stakeholders and priorities
• Adapting to cultural differences and working with remote teams

ASSUMPTION: Success in this role requires strong leadership, communication, and adaptability skills to overcome potential challenges and drive results.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Aftermarket Sales Manager position, with a focus on strategic planning and team leadership
• Unlike other marketing roles, this position requires a strong understanding of aftermarket sales and construction equipment
• Career progression in this role may lead to senior leadership positions within Caterpillar or its subsidiaries

ASSUMPTION: This role offers unique opportunities for career growth and development within the aftermarket sales and marketing fields.

📝 Sample Projects

• Developing and executing a strategic plan to drive aftermarket sales growth in a specific region
• Identifying and capitalizing on new selling opportunities to achieve annual business plan targets
• Providing product and solutions training to aftermarket sales teams and dealers to improve their expertise and effectiveness

ASSUMPTION: These sample projects illustrate the strategic planning, team leadership, and execution skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and sales strategy for the region?
• What are the key priorities for the first 90 days in this role?
• How does Caterpillar support the professional development and growth of its employees?
• What are the most challenging aspects of working in a large, global organization like Caterpillar?
• How does the company foster a culture of innovation and continuous improvement?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your strategic planning and leadership abilities for the interview process
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.