📌 Core Information
🔹 Job Title: SEM Associate Director
🔹 Company: Accelerated Digital Media
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and oversight of all search engine marketing initiatives
- Collaboration with innovative digital health and e-commerce clients
- Management of a team of Senior SEM Account Managers and Account Managers
- Optimization of campaigns and staying ahead of industry trends
- Development of comprehensive Quarterly Business Reports (QBRs)
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and team management skills, as well as a deep understanding of SEM best practices.
📋 Key Responsibilities
✅ Develop and communicate the overall SEM strategy, including goals and objectives internally and externally
✅ Collaborate with clients or senior management to align SEM efforts with broader marketing and business objectives
✅ Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge
✅ Develop a robust testing roadmap with your team and ensure continuous evolution of client’s SEM programs
✅ Lead and mentor a team of SEM Account Managers & Sr Account Managers, including setting clear performance objectives and providing guidance
✅ Oversee campaign planning, execution, and optimization efforts
✅ Build and maintain strong client relationships
✅ Collaborate with clients to understand their business goals, target audience, and competitive landscape
✅ Present strategic recommendations, campaign performance insights, and progress reports to clients
✅ Develop comprehensive SEM strategies, including budget allocation, keyword targeting, and campaign structure
✅ Oversee the creation of ad copy and landing pages optimized for conversions
✅ Implement advanced bidding and targeting strategies
✅ Monitor campaign performance using analytics tools and other data sources
✅ Analyze data to identify opportunities for optimization and improvement
✅ Implement A/B testing, ad group restructuring, and other advanced optimization techniques
✅ Manage budgets for SEM campaigns, ensuring efficient allocation and adherence to financial goals
✅ Provide recommendations for budget adjustments based on campaign performance
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and adaptability to changing client needs and industry dynamics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
Experience: Extensive experience (typically 7+ years) in SEM and digital marketing
Required Skills:
- Proven track record of successfully managing large-scale SEM campaigns
- Marketing Agency experience required
- Strong leadership and team management skills
- Exceptional analytical skills and proficiency in data analysis tools
- Excellent communication, presentation, and negotiation skills
- In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends
- Familiarity with web analytics tools like Google Analytics
- Experience working with a diverse range of clients and industries
Preferred Skills:
- Experience in the healthcare or e-commerce industries
- Fluency in additional languages
ASSUMPTION: Candidates with experience in specific industries or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $115,000 per year (Total Compensation)
Benefits:
- 90% company sponsorship for health, dental, and vision
- 401K with employer match program through Human Interest
- Unlimited paid time off (with the expectation of taking a minimum of 2-weeks)
- Company-sponsored in-person and virtual events
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for this role and experience level. Benefits are competitive and designed to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing, specifically performance media management across paid search, paid social, and programmatic
Company Size: Self-funded, employee-owned digital marketing agency with a focus on direct-to-consumer brands
Founded: Not specified, but the company has been operating for several years
Company Description:
- Accelerated Digital Media specializes in direct-to-consumer brands, with a focus on healthcare, specifically digital health, and e-commerce, including a range of consumer products
- The company values high standards, collaboration, and individual accountability to meet its ambitious growth objectives
- Accelerated Digital Media welcomes fresh perspectives and cultivates a supportive, open, and productive culture that extends to remote workers
Company Specialties:
- Paid search management
- Paid social management
- Programmatic advertising
- Direct-to-consumer brand marketing
Company Website: https://www.accelerateddigitalmedia.com/
ASSUMPTION: Accelerated Digital Media is a well-established digital marketing agency with a strong focus on performance media management and a commitment to its employees' growth and well-being.
📊 Role Analysis
Career Level: Mid to senior-level role, with a focus on strategic leadership and team management
Reporting Structure: This role reports directly to senior management and oversees a team of Senior SEM Account Managers and Account Managers
Work Arrangement: Remote OK, with occasional travel to meet with clients or attend industry events
Growth Opportunities:
- Potential to advance to a Director or VP level role within the company
- Opportunities to work with a diverse range of clients and industries
- Chance to develop and implement innovative SEM strategies that drive business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Remote, with occasional in-person meetings and events
Office Location(s): United States (with flexibility to work from anywhere in the country)
Geographic Context:
- The United States offers a diverse range of work environments, from bustling cities to quiet rural areas
- Remote work allows for greater flexibility and work-life balance
- Accelerated Digital Media's remote culture fosters collaboration and inclusivity across different time zones
Work Schedule: Full-time, typically 40 hours per week, with flexibility for a results-driven work environment
ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with senior management to discuss SEM strategies, team management, and industry trends
- Final interview with the CEO or another senior leader to discuss the role's fit within the company's broader objectives
Key Assessment Areas:
- Strategic thinking and SEM expertise
- Leadership and team management skills
- Communication and presentation skills
- Adaptability and problem-solving abilities
Application Tips:
- Highlight your SEM experience and achievements in your resume and cover letter
- Demonstrate your understanding of the role's requirements and Accelerated Digital Media's mission in your application materials
- Prepare for interviews by researching industry trends, algorithm changes, and emerging technologies
ATS Keywords: Search Engine Marketing, Digital Marketing, Team Management, SEM Strategy, Campaign Optimization, Data Analysis, Google Ads, Bing Ads, Web Analytics, Client Collaboration, Budget Management, Performance Analysis
ASSUMPTION: The application process for this role is designed to assess candidates' SEM expertise, leadership skills, and cultural fit with Accelerated Digital Media's values and mission.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Google Analytics
- Data analysis tools (e.g., Excel, Google Sheets, or other data visualization tools)
- Project management tools (e.g., Asana, Trello, or other similar platforms)
ASSUMPTION: The tools and technologies required for this role are industry-standard and designed to support effective SEM campaign management and optimization.
👔 Cultural Fit Considerations
Company Values:
- High standards
- Collaboration
- Individual accountability
- Fresh perspectives
- Supportive and open culture
Work Style:
- Results-driven
- Adaptable to changing client needs and industry dynamics
- Committed to continuous learning and professional development
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and collaborating with team members across different time zones?
- Do you have a proven track record of successfully managing large-scale SEM campaigns and driving business growth?
- Are you committed to staying up-to-date with industry trends and emerging technologies?
ASSUMPTION: Accelerated Digital Media values candidates who are adaptable, results-driven, and committed to continuous learning and professional development.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance
- Keeping up with the fast-paced nature of the digital marketing industry
- Balancing the demands of client needs, industry trends, and internal team dynamics
- Occasional travel requirements to meet with clients or attend industry events
ASSUMPTION: The potential challenges associated with this role are typical for a leadership position in the digital marketing industry and can be effectively managed by a strong, adaptable candidate.
📈 Similar Roles Comparison
- This role is similar to a Senior SEM Manager or SEM Manager position, but with a greater focus on strategic leadership and team management
- Unlike some other digital marketing roles, this position requires a strong understanding of SEM best practices and a proven track record of successfully managing large-scale SEM campaigns
- Career progression in this role could lead to a Director or VP level position within the company
ASSUMPTION: This role offers unique opportunities for growth and development within the digital marketing industry, with a focus on strategic leadership and team management.
📝 Sample Projects
- Developing and implementing a comprehensive SEM strategy for a new client in the digital health industry
- Optimizing an existing SEM campaign for an e-commerce client to improve conversion rates and reduce cost per acquisition
- Conducting a thorough analysis of a client's competitors and identifying opportunities for growth and differentiation
ASSUMPTION: The sample projects listed are representative of the types of initiatives an Associate Director of SEM might undertake in this role.
❓ Key Questions to Ask During Interview
- How does Accelerated Digital Media support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its SEM campaigns, and how does this role contribute to those metrics?
- What are the most challenging aspects of working at Accelerated Digital Media, and how have previous team members overcome them?
- How does the company foster a supportive and open culture, particularly in a remote work environment?
ASSUMPTION: The key questions to ask during the interview are designed to assess the company's commitment to employee growth, the role's priorities and expectations, and the work environment's cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your SEM experience and achievements in your resume and cover letter
- Prepare for interviews by researching industry trends, algorithm changes, and emerging technologies
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
