SEM Digital Marketer

📌 Core Information

🔹 Job Title: SEM Digital Marketer

🔹 Company: Zoom

🔹 Location: Remote (CAN-QC)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and scaling high-impact paid search campaigns for emerging product lines across global markets.
• Collaborating with cross-functional teams to ensure operational excellence and measurable campaign success.
• Optimizing campaign performance using advanced tools and data-driven insights.
• Identifying growth opportunities through keyword management, messaging, landing page architecture, and SEM best practices.
• Monitoring and adopting new features and industry trends from search publishers and ad tech platforms.

ASSUMPTION: This role requires a high level of expertise in SEM management and a strong understanding of global market trends.

📋 Key Responsibilities

✅ Develop and execute channel strategies, leading day-to-day operations with hands-on implementation and ongoing campaign optimization.

✅ Evaluate campaign performance by market and product, identifying trend drivers and delivering data-driven insights and recommendations to improve leads, sales, and return on investment.

✅ Identify growth opportunities by applying expertise in keyword management, messaging, landing page architecture, and SEM best practices, running A/B tests, and applying learnings.

✅ Build relationships with cross-functional teams to align SEM efforts with business goals and improve campaign performance.

✅ Collaborate with Web, eCommerce, and Analytics teams on tagging, custom landing pages, and testing strategies to improve conversion and customer experience.

✅ Monitor and adopt new features and industry trends from search publishers and ad tech platforms to keep Zoom at the forefront of paid search innovation.

✅ Optimize campaigns using advanced tools such as SA360, BrightEdge, SEMrush, Adobe Analytics, and Google Analytics.

✅ Report on performance metrics and trends, creating dashboards and visuals to support business decisions and recommendations.

ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as excellent communication and collaboration abilities.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 5+ years of hands-on experience managing large-scale SEM investments

Required Skills:

• Deep knowledge of Google Ads, Microsoft Advertising, and ad tech platforms such as SA360
• Expertise in digital marketing metrics (CPC, CVR, CPA, ROAS) and use of web analytics tools such as Adobe Analytics, Google Analytics, or Amplitude
• Analytical and problem-solving skills, with experience working with large data sets and building performance dashboards
• Excellent communication and collaboration skills to share insights and influence stakeholders
• Ability to thrive in a dynamic, high-growth environment by staying organized, adaptable, and able to prioritize multiple projects

Preferred Skills:

• Experience in both B2B and B2C SEM
• Proficiency in SQL
• Fluency in Japanese, French, or German

ASSUMPTION: Candidates with additional strengths such as experience in both B2B and B2C SEM, proficiency in SQL, and familiarity with attribution modeling will have an advantage.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for SEM specialists with 5-10 years of experience in Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Gym membership reimbursement
• Employee discounts on Zoom products and services

Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on collaboration and communication tools

Company Size: 5,001-10,000 employees, with a global presence and a strong commitment to innovation and growth

Founded: 2013, with headquarters in San Jose, California

Company Description:

• Zoom is an AI-first work platform that brings teams together, reimagines workspaces, engages new audiences, and delights customers
• With products like AI Companion, Team Chat, Contact Center, Phone, Events, Rooms, Webinar, and more, Zoom serves a wide variety of customers, from small businesses to global brands
• Zoom is committed to fostering a collaborative, growth-focused environment where employees can stretch their skills and advance their careers

Company Specialties:

• Mobile collaboration
• Audio conferencing
• Video conferencing
• Online meetings
• Web conferencing
• Cloud meetings
• Webinar

Company Website: zoom.com

ASSUMPTION: Zoom's focus on AI and innovation makes it an attractive place for candidates interested in cutting-edge technology and a dynamic work environment.

📊 Role Analysis

Career Level: Experienced professional with 5-10 years of experience in SEM management

Reporting Structure: This role reports directly to the Senior SEM Manager and collaborates with cross-functional teams, including Product Marketing, Web, eCommerce, and Analytics

Work Arrangement: Hybrid work arrangement, with a flexible balance between remote work and on-site collaboration

Growth Opportunities:

• Potential career progression to Senior SEM Manager or other leadership roles within the marketing department
• Expansion of skills and expertise through collaboration with diverse teams and exposure to various aspects of the business
• Opportunities to work on high-impact projects and contribute to Zoom's continued growth and success

ASSUMPTION: The hybrid work arrangement and opportunities for career growth make this role an attractive option for candidates seeking a balance between remote work and on-site collaboration.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with offices in San Jose, California, and other global locations

Office Location(s): 55 Almaden Blvd., 6th Floor, San Jose, CA 95113, and other global locations

Geographic Context:

• San Jose, California, is located in the heart of Silicon Valley, with a thriving tech industry and a diverse population
• The area offers a mild Mediterranean climate, with warm, dry summers and cool, wet winters
• San Jose is well-connected by major highways and public transportation, with nearby international airports

Work Schedule: Full-time (40 hours per week) with flexible hybrid work arrangement, allowing for a balance between remote work and on-site collaboration

ASSUMPTION: The hybrid work environment and flexible work schedule make this role an attractive option for candidates seeking a balance between remote work and on-site collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final round interview with the team
• Background check and offer extension

Key Assessment Areas:

• SEM management expertise and strategic thinking
• Analytical and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with Zoom's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEM management experience and relevant skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and collaboration skills
• Research Zoom's products, services, and company culture to demonstrate your enthusiasm and fit for the role

ATS Keywords: SEM management, Google Ads, Microsoft Advertising, SA360, BrightEdge, SEMrush, Adobe Analytics, Google Analytics, data analysis, A/B testing, keyword management, digital marketing metrics, collaboration, communication, problem-solving, B2B SEM, B2C SEM, SQL

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• SA360
• BrightEdge
• SEMrush
• Adobe Analytics
• Google Analytics
• SQL
• Microsoft Office Suite
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Care: care for our community, our customers, our company, our teammates, and ourselves
• Customer Focus: we put our customers first in all that we do
• Innovation: we embrace change and drive progress
• Inclusion: we foster an inclusive environment where everyone can thrive
• Integrity: we act with honesty and transparency in all our interactions

Work Style:

• Collaborative: we work together to achieve our goals
• Adaptable: we embrace change and pivot as needed
• Data-driven: we make decisions based on data and insights
• Customer-centric: we prioritize our customers' needs and preferences
• Continuously learning: we seek out new knowledge and opportunities for growth

Self-Assessment Questions:

• How do you align with Zoom's core value of Care, and how have you demonstrated this in your previous roles?
• How do you approach collaboration and adaptability in a dynamic, high-growth environment like Zoom?
• How do you prioritize customer needs and preferences in your decision-making process?

ASSUMPTION: Candidates who demonstrate a strong fit with Zoom's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing large-scale SEM investments and optimizing performance across global markets
• Keeping up with industry trends and new features from search publishers and ad tech platforms
• Collaborating effectively with cross-functional teams and aligning SEM efforts with business goals
• Balancing remote work and on-site collaboration in a hybrid work arrangement
• Adapting to a dynamic, high-growth environment and prioritizing multiple projects

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• Compared to other SEM specialist roles, this position offers a unique blend of global market exposure, cross-functional collaboration, and opportunities for career growth within a large, innovative company
• Industry-specific context: the IT Services and IT Consulting industry is competitive and fast-paced, with a strong focus on innovation and customer satisfaction
• Career path comparison: candidates in this role may progress to Senior SEM Manager or other leadership roles within the marketing department, with potential expansion into related fields such as product marketing or analytics

ASSUMPTION: Candidates should consider this role's unique aspects and industry-specific context when evaluating their fit and potential career growth opportunities.

📝 Sample Projects

• Developing and executing a global SEM strategy for a new product launch, driving online purchases and lead generation
• Optimizing campaign performance across multiple markets and product lines, improving ROAS and driving revenue growth
• Collaborating with cross-functional teams to align SEM efforts with business goals and improve campaign performance

ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the SEM Digital Marketer role at Zoom.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the SEM team, and how this role fits within it?
• How does the company support the professional development and growth of its SEM specialists?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its SEM campaigns, and what are the key performance indicators (KPIs) used?
• What are the most challenging aspects of managing global SEM campaigns, and how does the company address these challenges?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's approach to SEM management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEM management experience and relevant skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and collaboration skills
• Research Zoom's products, services, and company culture to demonstrate your enthusiasm and fit for the role
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.