SEM Specialist
SiteMinder
Full-time
Remote
Worldwide
💸 Paid Advertising (PPC, SEM)
📌 Core Information
- Job Title: SEM Specialist
- Company: SiteMinder
- Location: Manila, Philippines (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: July 1, 2025
- Experience Level: Intermediate (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Managing cross-Meta campaigns for SiteMinder's hotel ads portfolio.
- Collaborating with the SEM program lead and senior SEM team members to set targets and create opportunities.
- Optimizing the hotel ads portfolio across multiple platforms.
- Providing product-specific support to SiteMinder's teams.
*ASSUMPTION:* This role requires a strong understanding of paid advertising across various platforms and the ability to work effectively in a remote, collaborative environment.
📋 Key Responsibilities
- ✅ Manage cross-Meta campaigns for SiteMinder's hotel ads portfolio.
- ✅ Work with the SEM program lead and senior SEM team members to set weekly/monthly targets and create opportunities.
- ✅ Multi-platform and cross-Meta optimization of hotel ads portfolio.
- ✅ Provide product-specific support to SiteMinder's teams.
*ASSUMPTION:* The successful candidate will have a proven track record in managing paid advertising campaigns and a strong understanding of the hospitality industry.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 2-5 years of experience in paid advertising, with a focus on Google Ads and Meta/Facebook ads.
- Required Skills:
- Proven experience in Google Ads account/campaign management.
- Experience with Meta/Facebook, Instagram, LinkedIn, Amazon PPC, YouTube, Affiliate marketing, Tiktok, and Shopping Ads.
- Strong analytical skills and data-driven mindset.
- Excellent communication and teamwork skills.
- Preferred Skills:
- Google Ads and digital marketing certifications.
- Experience with hotel or travel industry-specific campaigns.
*ASSUMPTION:* While not required, certifications from Google and other digital marketing platforms can demonstrate a strong commitment to professional development and may be beneficial in this role.
💰 Compensation & Benefits
- Salary Range: PHP 600,000 - PHP 900,000 per year (Based on industry standards for intermediate-level SEM specialists in the Philippines)
- Benefits:
- Equity packages for you to be a part of the SiteMinder journey.
- Fully remote work arrangement.
- Mental health and well-being initiatives.
- Generous parental (including secondary) leave policy.
- Paid birthday, study, and volunteering leave every year.
- Sponsored social clubs, team events, and celebrations.
- Employee Resource Groups (ERG) to help you connect and get involved.
- Investment in your personal growth offering training for your advancement.
*ASSUMPTION:* The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically hotel distribution and revenue management.
- Company Size: Medium (1,001-5,000 employees)
- Founded: 2006
- Company Description: SiteMinder is the world's leading hotel distribution and revenue platform, supporting 47,000 hotels in 150 countries. They help accommodation owners find and book more guests online quickly and simply.
- Company Specialties: Online distribution, channel management, direct bookings, GDS, hotel websites, pricing and market intelligence, hotel technology, and revenue management.
*ASSUMPTION:* SiteMinder's focus on the hotel industry and global presence make it an attractive option for SEM specialists looking to gain experience in a dynamic and growing sector.
📊 Role Analysis
- Career Level: Intermediate (2-5 years of experience)
- Reporting Structure: This role reports directly to the SEM program lead and works closely with the senior SEM team members.
- Work Arrangement: Fully remote, with the option to work from any of SiteMinder's global offices.
- Growth Opportunities:
- Opportunities to work on high-impact campaigns and drive revenue growth.
- Exposure to a global team and diverse client base.
- Potential for career progression within the SEM team or broader marketing organization.
*ASSUMPTION:* This role offers excellent opportunities for professional growth and development within a dynamic and supportive team environment.
🌍 Location & Work Environment
- Office Type: Fully remote, with the option to work from any of SiteMinder's global offices.
- Office Location(s): 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; London, England W6 ONB, GB; Dallas, Texas 75206, US; 193–195 Rachadapisek Road, Khwaeng Klongtoey Khet Klongtoey, Bangkok, 10110, TH; Galway, County Galway H91 HY51, IE; Berlin, Germany 10117, DE; Makati, Metro Manila, PH; Mexico City, MX
- Geographic Context: Manila, Philippines, with a time zone of Asia/Manila.
- Work Schedule: Full-time, with flexible hours and the ability to work remotely.
*ASSUMPTION:* The fully remote work arrangement allows for a flexible and balanced work-life schedule, while the global office network provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screen → Technical assessment → Final interview → Job offer
- Key Assessment Areas: Paid advertising experience, campaign management skills, analytical skills, communication and teamwork skills, cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant paid advertising experience and skills.
- Include any relevant certifications or industry-specific knowledge.
- Be prepared to discuss your approach to campaign optimization and data-driven decision making.
*ASSUMPTION:* The interview process will focus on assessing your technical skills and cultural fit within the SiteMinder team.
🛠️ Tools & Technologies
- Google Ads
- Meta/Facebook Ads Manager
- Instagram Insights
- LinkedIn Campaign Manager
- Amazon Advertising Console
- YouTube Ads
- TikTok Ads Manager
- Google Analytics
- Google Data Studio
*ASSUMPTION:* Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: SiteMinder values diversity, inclusion, and collaboration. They strive to create a supportive and engaging work environment that empowers employees to bring their unique selves to work.
- Work Style: SiteMinder encourages a data-driven and results-oriented approach to work. They value employees who are proactive, innovative, and committed to continuous learning and improvement.
- Self-Assessment Questions:
- How do you approach optimizing cross-Meta campaigns for maximum revenue?
- How do you stay up-to-date with the latest trends and best practices in paid advertising?
- How do you balance data-driven decision making with creative problem-solving?
*ASSUMPTION:* Candidates who align with SiteMinder's values and work style will be well-suited to this role and the broader company culture.
⚠️ Potential Challenges
- Managing cross-Meta campaigns for a global client base may require working non-standard hours to accommodate time zone differences.
- The fully remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
- The hospitality industry is subject to seasonal fluctuations in demand, which may impact campaign performance and require adjustments to targeting and strategy.
*ASSUMPTION:* Successful candidates will be able to adapt to these challenges and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- SEM Manager: This role is more senior and focuses on strategic planning and team management, while the SEM Specialist role is more focused on day-to-day campaign management and optimization.
- PPC Specialist: This role is similar to the SEM Specialist role but may focus more on paid search campaigns rather than a mix of search and social media advertising.
- Digital Marketing Specialist: This role may encompass a broader range of digital marketing channels and tactics, while the SEM Specialist role is focused specifically on paid advertising.
*ASSUMPTION:* This role offers a specialized focus on paid advertising, providing an opportunity to develop deep expertise in this area.
📝 Sample Projects
- Optimizing a cross-Meta campaign for a luxury hotel chain to increase bookings during the peak travel season.
- Developing and implementing a data-driven strategy to improve the return on ad spend (ROAS) for a budget hotel brand.
- Collaborating with the content marketing team to create targeted ad campaigns that complement and amplify the impact of organic content.
*ASSUMPTION:* These sample projects demonstrate the range of opportunities available to SEM Specialists at SiteMinder, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- How does SiteMinder support the professional development of its SEM team members?
- What are the biggest challenges facing the SEM team in the next 6-12 months, and how can this role help address them?
- How does SiteMinder approach collaboration and communication in a fully remote work environment?
- What opportunities are there for growth and advancement within the SEM team and broader marketing organization?
*ASSUMPTION:* These questions will help you better understand the opportunities and challenges associated with this role and the broader company context.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/SiteMinder/be098549-5782-4c38-bfc1-ce2c3a39c634).
- Tailor your resume and cover letter to highlight your relevant paid advertising experience and skills.
- Prepare for the interview by researching SiteMinder's company culture and values, and practicing your responses to common interview questions.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: SEM Specialist
- Company: SiteMinder
- Location: Manila, Philippines (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: July 1, 2025
- Experience Level: Intermediate (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Managing cross-Meta campaigns for SiteMinder's hotel ads portfolio.
- Collaborating with the SEM program lead and senior SEM team members to set targets and create opportunities.
- Optimizing the hotel ads portfolio across multiple platforms.
- Providing product-specific support to SiteMinder's teams.
*ASSUMPTION:* This role requires a strong understanding of paid advertising across various platforms and the ability to work effectively in a remote, collaborative environment.
📋 Key Responsibilities
- ✅ Manage cross-Meta campaigns for SiteMinder's hotel ads portfolio.
- ✅ Work with the SEM program lead and senior SEM team members to set weekly/monthly targets and create opportunities.
- ✅ Multi-platform and cross-Meta optimization of hotel ads portfolio.
- ✅ Provide product-specific support to SiteMinder's teams.
*ASSUMPTION:* The successful candidate will have a proven track record in managing paid advertising campaigns and a strong understanding of the hospitality industry.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 2-5 years of experience in paid advertising, with a focus on Google Ads and Meta/Facebook ads.
- Required Skills:
- Proven experience in Google Ads account/campaign management.
- Experience with Meta/Facebook, Instagram, LinkedIn, Amazon PPC, YouTube, Affiliate marketing, Tiktok, and Shopping Ads.
- Strong analytical skills and data-driven mindset.
- Excellent communication and teamwork skills.
- Preferred Skills:
- Google Ads and digital marketing certifications.
- Experience with hotel or travel industry-specific campaigns.
*ASSUMPTION:* While not required, certifications from Google and other digital marketing platforms can demonstrate a strong commitment to professional development and may be beneficial in this role.
💰 Compensation & Benefits
- Salary Range: PHP 600,000 - PHP 900,000 per year (Based on industry standards for intermediate-level SEM specialists in the Philippines)
- Benefits:
- Equity packages for you to be a part of the SiteMinder journey.
- Fully remote work arrangement.
- Mental health and well-being initiatives.
- Generous parental (including secondary) leave policy.
- Paid birthday, study, and volunteering leave every year.
- Sponsored social clubs, team events, and celebrations.
- Employee Resource Groups (ERG) to help you connect and get involved.
- Investment in your personal growth offering training for your advancement.
*ASSUMPTION:* The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically hotel distribution and revenue management.
- Company Size: Medium (1,001-5,000 employees)
- Founded: 2006
- Company Description: SiteMinder is the world's leading hotel distribution and revenue platform, supporting 47,000 hotels in 150 countries. They help accommodation owners find and book more guests online quickly and simply.
- Company Specialties: Online distribution, channel management, direct bookings, GDS, hotel websites, pricing and market intelligence, hotel technology, and revenue management.
*ASSUMPTION:* SiteMinder's focus on the hotel industry and global presence make it an attractive option for SEM specialists looking to gain experience in a dynamic and growing sector.
📊 Role Analysis
- Career Level: Intermediate (2-5 years of experience)
- Reporting Structure: This role reports directly to the SEM program lead and works closely with the senior SEM team members.
- Work Arrangement: Fully remote, with the option to work from any of SiteMinder's global offices.
- Growth Opportunities:
- Opportunities to work on high-impact campaigns and drive revenue growth.
- Exposure to a global team and diverse client base.
- Potential for career progression within the SEM team or broader marketing organization.
*ASSUMPTION:* This role offers excellent opportunities for professional growth and development within a dynamic and supportive team environment.
🌍 Location & Work Environment
- Office Type: Fully remote, with the option to work from any of SiteMinder's global offices.
- Office Location(s): 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; London, England W6 ONB, GB; Dallas, Texas 75206, US; 193–195 Rachadapisek Road, Khwaeng Klongtoey Khet Klongtoey, Bangkok, 10110, TH; Galway, County Galway H91 HY51, IE; Berlin, Germany 10117, DE; Makati, Metro Manila, PH; Mexico City, MX
- Geographic Context: Manila, Philippines, with a time zone of Asia/Manila.
- Work Schedule: Full-time, with flexible hours and the ability to work remotely.
*ASSUMPTION:* The fully remote work arrangement allows for a flexible and balanced work-life schedule, while the global office network provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screen → Technical assessment → Final interview → Job offer
- Key Assessment Areas: Paid advertising experience, campaign management skills, analytical skills, communication and teamwork skills, cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant paid advertising experience and skills.
- Include any relevant certifications or industry-specific knowledge.
- Be prepared to discuss your approach to campaign optimization and data-driven decision making.
*ASSUMPTION:* The interview process will focus on assessing your technical skills and cultural fit within the SiteMinder team.
🛠️ Tools & Technologies
- Google Ads
- Meta/Facebook Ads Manager
- Instagram Insights
- LinkedIn Campaign Manager
- Amazon Advertising Console
- YouTube Ads
- TikTok Ads Manager
- Google Analytics
- Google Data Studio
*ASSUMPTION:* Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: SiteMinder values diversity, inclusion, and collaboration. They strive to create a supportive and engaging work environment that empowers employees to bring their unique selves to work.
- Work Style: SiteMinder encourages a data-driven and results-oriented approach to work. They value employees who are proactive, innovative, and committed to continuous learning and improvement.
- Self-Assessment Questions:
- How do you approach optimizing cross-Meta campaigns for maximum revenue?
- How do you stay up-to-date with the latest trends and best practices in paid advertising?
- How do you balance data-driven decision making with creative problem-solving?
*ASSUMPTION:* Candidates who align with SiteMinder's values and work style will be well-suited to this role and the broader company culture.
⚠️ Potential Challenges
- Managing cross-Meta campaigns for a global client base may require working non-standard hours to accommodate time zone differences.
- The fully remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
- The hospitality industry is subject to seasonal fluctuations in demand, which may impact campaign performance and require adjustments to targeting and strategy.
*ASSUMPTION:* Successful candidates will be able to adapt to these challenges and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- SEM Manager: This role is more senior and focuses on strategic planning and team management, while the SEM Specialist role is more focused on day-to-day campaign management and optimization.
- PPC Specialist: This role is similar to the SEM Specialist role but may focus more on paid search campaigns rather than a mix of search and social media advertising.
- Digital Marketing Specialist: This role may encompass a broader range of digital marketing channels and tactics, while the SEM Specialist role is focused specifically on paid advertising.
*ASSUMPTION:* This role offers a specialized focus on paid advertising, providing an opportunity to develop deep expertise in this area.
📝 Sample Projects
- Optimizing a cross-Meta campaign for a luxury hotel chain to increase bookings during the peak travel season.
- Developing and implementing a data-driven strategy to improve the return on ad spend (ROAS) for a budget hotel brand.
- Collaborating with the content marketing team to create targeted ad campaigns that complement and amplify the impact of organic content.
*ASSUMPTION:* These sample projects demonstrate the range of opportunities available to SEM Specialists at SiteMinder, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- How does SiteMinder support the professional development of its SEM team members?
- What are the biggest challenges facing the SEM team in the next 6-12 months, and how can this role help address them?
- How does SiteMinder approach collaboration and communication in a fully remote work environment?
- What opportunities are there for growth and advancement within the SEM team and broader marketing organization?
*ASSUMPTION:* These questions will help you better understand the opportunities and challenges associated with this role and the broader company context.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/SiteMinder/be098549-5782-4c38-bfc1-ce2c3a39c634).
- Tailor your resume and cover letter to highlight your relevant paid advertising experience and skills.
- Prepare for the interview by researching SiteMinder's company culture and values, and practicing your responses to common interview questions.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.