📌 Core Information
🔹 Job Title: SEM Specialist
🔹 Company: Accelerated Digital Media
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Managing search engine marketing efforts for multiple clients
- Collaborating with a dynamic team of marketing professionals
- Working with innovative digital health brands and e-commerce companies
- Optimizing campaigns to achieve outstanding ROI
ASSUMPTION: This role requires a strong focus on data analysis and continuous learning to stay updated with digital marketing trends.
📋 Key Responsibilities
✅ Plan, execute, and optimize paid search, shopping, and performance max campaigns within the full Google Suite
✅ Conduct thorough keyword research to identify high-value, relevant keywords and build effective campaigns
✅ Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions
✅ Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and return on ad spend (ROAS)
✅ Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs
✅ Continuously test ad variations, landing pages, and other elements to improve campaign performance
✅ Stay up-to-date with industry trends and competitor strategies to ensure a competitive edge
✅ Manage budgets effectively, ensuring efficient allocation of funds across campaigns
ASSUMPTION: This role requires a high level of attention to detail and the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Proven experience as an SEM Specialist with a strong track record of successful PPC campaigns
Required Skills:
- Proficiency in Google Ads and Bing Ads
- Proficient in SEM tools and platforms, including Google Ads Editor, Google Analytics, and keyword research tools
- Marketing agency experience required
- Analytical mindset with strong data analysis skills
- Excellent communication and teamwork skills
- Passion for staying updated on the latest digital marketing trends and best practices
Preferred Skills:
- Certification or experience in other digital marketing channels (e.g., SEO, social media)
- Familiarity with web analytics tools like Google Analytics
ASSUMPTION: Candidates with experience in digital health or e-commerce industries may have an advantage.
💰 Compensation & Benefits
Salary Range: $60,000 - $78,000 per year (Based on experience and performance)
Benefits:
- Competitive salary and performance-based bonuses
- 90% company sponsorship for health, dental, and vision
- 401K with employer match program through Human Interest
- Unlimited paid time off (with the expectation of taking a minimum of 2 weeks)
- In-person company-sponsored events multiple times per year and monthly virtual company-sponsored activities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing
Company Size: Not specified (Employee-owned, self-funded agency)
Founded: Not specified
Company Description:
- Accelerated Digital Media is a self-funded, employee-owned digital marketing agency
- Specializes in performance media management across paid search and paid social channels
- Focuses on direct-to-consumer brands, with a specialization in digital health and e-commerce
Company Specialties:
- Paid Search Marketing
- Paid Social Marketing
- Performance Media Management
Company Website: https://www.accelerateddigitalmedia.com/
ASSUMPTION: As an employee-owned agency, Accelerated Digital Media may offer unique opportunities for growth and decision-making involvement.
📊 Role Analysis
Career Level: Intermediate
Reporting Structure: Not specified (Collaborates with a team of marketing professionals)
Work Arrangement: Remote (Based in the US or Canada)
Growth Opportunities:
- Potential to work with innovative digital health brands and fast-growing e-commerce companies
- Opportunities for continuous professional development and learning
- Potential for career advancement within the agency
ASSUMPTION: This role may offer opportunities for career growth as the agency expands and takes on new clients.
🌍 Location & Work Environment
Office Type: Remote (Work from home)
Office Location(s): United States (Remote)
Geographic Context:
- United States (Remote work allows for flexibility in location)
- Timezone: Eastern Standard Time (EST)
Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited paid time off
ASSUMPTION: As a remote role, candidates should be comfortable working independently and managing their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- SEM and PPC knowledge and experience
- Data analysis and problem-solving skills
- Communication and teamwork abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions
- Research the company and industry to showcase your knowledge and enthusiasm
ATS Keywords: SEM, PPC, Google Ads, Bing Ads, Keyword Research, Ad Copywriting, Bid Management, Performance Analysis, A/B Testing, Competitive Analysis, Budget Management, Data Analysis, Communication, Teamwork, Digital Marketing Trends, Web Analytics
ASSUMPTION: As a remote role, the interview process may involve video calls and online assessments to evaluate communication and technical skills.
🛠️ Tools & Technologies
- Google Ads and Bing Ads
- Google Ads Editor
- Google Analytics
- Keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Candidates should be comfortable learning and using new tools and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- High standards
- Collaboration
- Individual accountability
Work Style:
- Remote work with flexible hours
- Data-driven decision-making
- Continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a remote work environment and manage your time effectively?
- Are you comfortable working collaboratively with a team and taking individual responsibility for tasks?
- Do you have a strong passion for digital marketing and staying updated on industry trends?
ASSUMPTION: As an employee-owned agency, Accelerated Digital Media may prioritize candidates who align with their values and work style.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously
- Keeping up with the fast-paced nature of digital marketing and industry trends
- Working effectively in a remote team environment
- Balancing data analysis and creative aspects of the role
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a passion for learning.
📈 Similar Roles Comparison
- Unlike other SEM Specialist roles, this position offers the opportunity to work with innovative digital health brands and fast-growing e-commerce companies
- Accelerated Digital Media's employee-owned structure may offer unique opportunities for growth and decision-making involvement
- Career progression may include opportunities to specialize in specific industries or take on more strategic roles within the agency
ASSUMPTION: Candidates should research similar roles at other agencies to understand the unique benefits and challenges of this position.
📝 Sample Projects
- Developing and executing a comprehensive SEM strategy for a new digital health client
- Optimizing a high-spending e-commerce campaign to improve ROAS and reduce CPC
- Conducting a competitive analysis and identifying new opportunities for a client in the digital health industry
ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- How does Accelerated Digital Media support the professional development of its employees?
- What are the most challenging aspects of working with digital health and e-commerce clients?
- How does the team collaborate and communicate effectively in a remote work environment?
- What opportunities are there for career growth and advancement within the agency?
- How does Accelerated Digital Media measure the success of its SEM campaigns and strategies?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEM and PPC experience, as well as any relevant industry or client experience
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for digital marketing
- Prepare for interview questions by researching the company and industry, and practicing your responses to behavioral and situational questions
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
