SEM Specialist

📌 Core Information

🔹 Job Title: SEM Specialist

🔹 Company: SiteMinder

🔹 Location: Cebu City, Cebu, Philippines

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing cross-Meta campaigns for SiteMinder’s hotel ads portfolio
• Collaborating with the SEM program lead and senior SEM team members to set targets and create opportunities
• Optimizing multi-platform hotel ads and providing product-specific support to SiteMinder’s teams
• Working in a fast-paced, dynamic environment with a focus on driving revenue growth

ASSUMPTION: This role requires a strong understanding of paid advertising platforms and a proactive approach to identifying opportunities for growth.

📋 Key Responsibilities

✅ Manage cross-Meta campaigns for SiteMinder’s hotel ads portfolio

✅ Collaborate with the SEM program lead and senior SEM team members to set targets and create opportunities

✅ Optimize multi-platform hotel ads and provide product-specific support to SiteMinder’s teams

✅ Stay up-to-date with industry trends and best practices in digital advertising

✅ Contribute to the overall success of SiteMinder’s digital ads revenue stream

ASSUMPTION: This role requires a high level of self-motivation and the ability to work independently, as well as strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of relevant paid ads experience

Required Skills:

• Proven experience with Google Ads account/campaign management
• Experience with multiple paid advertising platforms (e.g., Meta/Facebook, Instagram, LinkedIn, Amazon PPC, YouTube, Affiliate marketing, TikTok, Shopping Ads)
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills

Preferred Skills:

• Google Ads and digital marketing certifications
• Experience with hotel or travel industry-specific campaigns

ASSUMPTION: While not explicitly stated, a strong understanding of the hotel or travel industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: PHP 600,000 - PHP 900,000 per year (based on industry standards for intermediate SEM specialists in the Philippines)

Benefits:

• Equity packages
• Fully remote work arrangement
• Mental health and well-being initiatives
• Generous parental leave policy
• Paid birthday, study, and volunteering leave
• Sponsored social clubs, team events, and celebrations
• Employee Resource Groups (ERG) to help connect and get involved
• Investment in personal growth with training for advancement

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: SiteMinder operates in the hotel distribution and revenue management software industry, with a focus on helping accommodation owners find and book more guests online quickly and simply.

Company Size: SiteMinder has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: SiteMinder was founded in 2006 and has since grown to support 47,000 hotels in 150 countries, processing over 125 million reservations per year.

Company Description:

• SiteMinder is the world’s leading hotel distribution and revenue platform, supporting hotels of all sizes to increase revenue and streamline operations.
• The company offers a wide range of products and services, including online distribution, channel management, direct bookings, pricing and market intelligence, and hotel technology solutions.
• SiteMinder is committed to fostering a diverse and inclusive culture, hiring and encouraging diverse teams that include and respect a variety of voices, identities, backgrounds, experiences, and perspectives.

Company Specialties:

• Online distribution
• Channel management
• Direct bookings
• GDS
• Hotel websites
• Pricing and market intelligence
• Hotel technology
• Hospitality technology
• Guest acquisition
• PMS connectivity
• CRS connectivity
• Property management software
• Hotels
• Hotel PMS
• Reservation management
• Hotel bookings
• Channel manager
• Hospitality software
• Payment processing
• Hotel software
• Hotel commerce
• Revenue management

Company Website: https://www.siteminder.com/

ASSUMPTION: SiteMinder's focus on hotel distribution and revenue management software makes it an attractive option for candidates interested in the hospitality industry and digital marketing.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the SEM program lead and works closely with the senior SEM team members.

Work Arrangement: Fully remote, with the option to work from any of SiteMinder's global offices.

Growth Opportunities:

• Advancement within the SEM team or broader marketing department
• Expanding responsibilities based on performance and industry trends
• Potential to work on high-impact projects and contribute to SiteMinder's overall success

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in digital marketing and the hospitality industry.

🌍 Location & Work Environment

Office Type: SiteMinder has multiple global offices, with this role based in Cebu City, Philippines.

Office Location(s): 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; London, England W6 ONB, GB; Dallas, Texas 75206, US; 193–195 Rachadapisek Road, Khwaeng Klongtoey Khet Klongtoey, Bangkok, 10110, TH; Galway, County Galway H91 HY51, IE; Berlin, Germany 10117, DE; Makati, Metro Manila, PH; Mexico City, MX

Geographic Context:

• Cebu City is located in the central Visayas region of the Philippines and is known for its beaches, historical sites, and vibrant culture.
• The city offers a mix of urban and rural environments, with a cost of living that is generally lower than in major metropolitan areas.
• Cebu City has a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.

ASSUMPTION: The remote work arrangement and flexible scheduling make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study
• Final interview with the SEM program lead and/or senior team members

Key Assessment Areas:

• Technical skills and knowledge of paid advertising platforms
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with SiteMinder's values

Application Tips:

• Highlight relevant experience with paid advertising platforms and industry-specific campaigns
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare for the technical assessment or case study by reviewing industry trends and best practices
• Research SiteMinder's company culture and values to demonstrate your cultural fit

ATS Keywords: Google Ads, Meta/Facebook, Instagram, LinkedIn, Amazon PPC, YouTube, Affiliate marketing, TikTok, Shopping Ads, campaign management, digital marketing, hotel ads, revenue growth

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Google Ads platform
• Meta/Facebook Ads platform
• Instagram Ads platform
• LinkedIn Ads platform
• Amazon PPC platform
• YouTube Ads platform
• Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius)
• TikTok Ads platform
• Shopping Ads platforms (e.g., Google Shopping, Facebook Shops)
• Analytics tools (e.g., Google Analytics, Facebook Pixel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven and analytical
• Proactive and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong understanding of paid advertising platforms and a proactive approach to identifying opportunities for growth?
• Are you comfortable working independently and collaborating with a remote team?
• Do you share SiteMinder's commitment to fostering a diverse and inclusive culture?

ASSUMPTION: Candidates who align with SiteMinder's values and work style are more likely to succeed in this role and contribute to the company's overall success.

⚠️ Potential Challenges

• Managing multiple paid advertising campaigns simultaneously may require strong organizational skills and time management
• Keeping up with industry trends and best practices may require continuous learning and adaptation
• Working remotely may present challenges in maintaining work-life balance and staying connected with the team
• Collaborating with a global team may require flexibility in working hours and effective communication across time zones

ASSUMPTION: Addressing these potential challenges proactively will be essential for success in this role.

📈 Similar Roles Comparison

• This role is similar to a Paid Media Specialist or Digital Advertising Specialist position, with a focus on hotel or travel industry-specific campaigns
• Compared to other SEM Specialist roles, this position offers a unique opportunity to work in the hospitality industry and contribute to SiteMinder's global success
• Career progression in this role may lead to opportunities in digital marketing management or hospitality technology

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if it's the right fit for their career goals.

📝 Sample Projects

• Optimizing a cross-Meta campaign for a new hotel client, resulting in a 25% increase in bookings within the first month
• Conducting a comprehensive audit of an existing hotel ads portfolio and implementing strategic changes to improve performance
• Collaborating with the SEO team to develop and execute a integrated digital marketing strategy for a hotel chain, driving a 30% increase in organic traffic and a 20% increase in conversions

ASSUMPTION: These sample projects demonstrate the types of initiatives a successful SEM Specialist might undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the SEM team?
• How does this role contribute to SiteMinder's overall success and growth strategy?
• What are the most challenging aspects of working in a fully remote environment, and how does the team address them?
• What opportunities are there for professional development and growth within the SEM team or broader marketing department?
• How does SiteMinder support work-life balance for its employees?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by reviewing industry trends and best practices
• Research SiteMinder's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.