SEM Specialist

📌 Core Information

🔹 Job Title: SEM Specialist

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote (Philippines only)

🚀 Job Overview

Key aspects of this role include:

• Driving measurable results through paid search campaigns across global markets
• Collaborating with regional teams to localize ad messaging
• Conducting in-depth keyword and competitor research
• Monitoring and reporting on campaign performance

ASSUMPTION: This role requires a high level of analytical thinking and attention to detail, as well as strong communication skills to work effectively with regional teams.

📋 Key Responsibilities

✅ Set up and manage SEM campaigns, including keyword selection, ad copy, and landing page alignment

✅ Conduct keyword and competitor research using industry tools

✅ Collaborate with regional teams to localize ad messaging

✅ Manage daily keyword optimizations and apply negative keywords

✅ Monitor and report on spend pacing and performance metrics weekly/monthly

ASSUMPTION: The role may evolve over time as the company grows and expands into new markets.

🎯 Required Qualifications

Experience: 3-4+ years of hands-on SEM experience

Required Skills:

• Proficient in Google Ads, Ahrefs, SEMRush, or similar tools
• Advanced Excel/Google Sheets skills (VLOOKUPs, pivot tables, etc.)
• Strong command of English (written and verbal)
• Self-starter with a proactive mindset and strong editing skills

Preferred Skills:

• Familiarity with HR technology industry
• Experience working with remote teams

ASSUMPTION: Candidates with experience in the HR technology industry may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: ₱75,000 to ₱95,000/month (Based on industry standards for SEM specialists with 2-5 years of experience in the Philippines)

Benefits:

• Work-from-home setup
• Paid holidays
• Health insurance
• PTO
• Training opportunities

Working Hours: 9:00 AM to 6:00 PM PST (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on providing trained, full-time offshore employees for marketing tasks

Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment

Founded: The company's LinkedIn profile does not specify the founding date, but it has been operating since at least 2021

Company Description:

• GrowthAssistant provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting
• The company helps marketing teams focus on brand, strategy, and results by delegating repetitive implementation work to qualified Growth Assistants
• GrowthAssistant has offices in Creve Coeur, Missouri, and Manila, Philippines

Company Specialties:

• Offshore talent solutions
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: https://www.growthassistant.com/

ASSUMPTION: GrowthAssistant's focus on providing offshore employees for marketing tasks may result in a diverse and global team.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: The SEM Specialist will likely report directly to the Marketing or Growth team, as the role is focused on driving measurable results through paid search campaigns

Work Arrangement: Remote (Philippines only), with a work-from-home setup and flexible hours

Growth Opportunities:

• As the company grows, there may be opportunities to take on more responsibilities or move into a management role
• The role may evolve to include additional marketing channels or expanded regional responsibilities

ASSUMPTION: Growth opportunities may be limited in a small company, but the role's focus on driving measurable results could lead to career advancement as the company grows.

🌍 Location & Work Environment

Office Type: Remote (Work-from-home setup)

Office Location(s): Manila, Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year
• The country has a vibrant culture, with a mix of Spanish, American, and indigenous influences
• The official languages are Filipino and English, with English being widely spoken

Work Schedule: 9:00 AM to 6:00 PM PST, with a 1-hour lunch break (8-hour workday)

ASSUMPTION: The remote work environment may require strong self-motivation and time management skills, as well as reliable internet access and a suitable home office setup.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., keyword research, ad copy creation)
• Final interview with the hiring manager

Key Assessment Areas:

• SEM campaign setup and management skills
• Keyword research and competitor analysis skills
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant SEM experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical assessment by brushing up on your SEM skills and tools
• Research the company and its clients to show your interest and preparation

ATS Keywords: SEM, Google Ads, Ahrefs, SEMRush, keyword research, ad copy, landing page alignment, performance analysis, optimization, Excel, Google Sheets, self-starter, editing skills

ASSUMPTION: The application process may vary depending on the hiring manager or the company's current hiring needs.

🛠️ Tools & Technologies

• Google Ads
• Ahrefs
• SEMRush
• Excel/Google Sheets
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role may change or expand as the company grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Results-driven

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Strong communication and collaboration skills
• Proactive and self-motivated

Self-Assessment Questions:

• Do you have a proven track record of driving measurable results through paid search campaigns?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative, agile environment and enjoy working with diverse teams?

ASSUMPTION: GrowthAssistant's focus on providing offshore talent solutions may result in a diverse and global team, with a strong emphasis on collaboration and communication.

⚠️ Potential Challenges

• Managing multiple campaigns across global markets may require strong time management and prioritization skills
• Working with remote teams may present communication challenges and require extra effort to build rapport and maintain productivity
• The role may require occasional work outside of regular hours to meet campaign deadlines
• As the company grows, the role may evolve to include additional responsibilities or expanded regional coverage

ASSUMPTION: The potential challenges of this role may be mitigated by strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike other SEM roles, this position focuses on driving measurable results through paid search campaigns across global markets, rather than a single region or market
• The role may require more collaboration with regional teams to localize ad messaging, as compared to other SEM roles that operate within a single market
• As a mid-senior level role, this position offers opportunities for career growth and advancement within the company

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's current hiring needs and the candidate's skills and experience.

📝 Sample Projects

• Conducting keyword research and competitor analysis for a global HR technology client
• Setting up and managing paid search campaigns for multiple regions, including ad copy creation and landing page alignment
• Monitoring and reporting on campaign performance, including spend pacing and key metrics

ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks they may encounter in this role, but the specific projects may vary depending on the company's current needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing paid search campaigns across global markets?
• How does the company support remote employees and foster a collaborative work environment?
• What opportunities are there for career growth and professional development within the company?
• How does the company measure the success of its paid search campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to working with regional teams to localize ad messaging, and how does this role support that process?

ASSUMPTION: The key questions to ask during the interview are intended to help applicants better understand the role, the company, and the work environment, but the specific questions may vary depending on the applicant's interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant SEM experience and skills
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical assessment by brushing up on your SEM skills and tools
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.