📌 Core Information
🔹 Job Title: SEM Specialist (Remote)
🔹 Company: M3USA (NAS Recruitment Innovation)
🔹 Location: Cleveland, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Managing SEM campaigns to ensure best practices and optimal performance
- Collaborating with the Digital team and supporting the Client Service team
- Analyzing campaign performance and using data to refine strategies
- Providing training and resources to the Client Service team
- Managing day-to-day campaign activities and ensuring consistent set-up
ASSUMPTION: This role requires a strong understanding of SEM strategies and tools, as well as excellent analytical and communication skills. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.
📋 Key Responsibilities
✅ Oversee all SEM campaigns to ensure consistent set-up, execution, and management with best practices followed
✅ Proactively raise opportunities to improve performance or adjust approaches to deliver better results
✅ Work collaboratively with the Digital team to ensure strategies and campaigns yield the best performance to meet and exceed client objectives
✅ Support internal training on educating Client Service team on strategy capabilities and enhancements, while also creating/updating ongoing sales resources
✅ Manage performance report execution to ensure all deliverables are timely, accurate, and continually providing value to clients and client services
✅ Ensure all campaigns have consistent set-up with best practices followed and the unique approach is aligned to client objectives
✅ Manage day-to-day campaign activity for various clients within the platform to include updating links, managing ongoing bids, spend tracking, and proper tracking code campaign set-up
✅ Support Client Service team on client presentations as SME on positioning and managing campaigns for new or existing clients, focusing on opportunity to upsell/grow campaigns month-over-month
✅ Monitor, analyze, and report on campaign performance and KPIs; use data to refine and optimize marketing strategies
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle new tasks as they arise.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field preferred
Experience: Two (2) years of experience in recruitment media or recruitment marketing
Required Skills:
- Demonstrable experience managing SEM, programmatic media, social media, and/or display advertising
- Google Certified
- Strong analytical skills
- Ability to manage multiple projects and activities across multiple clients
- Strong relationship management, presentation, and time management skills
- Fundamental understanding of various industry technologies including applicant tracking systems, job distribution services, analytical tracking, etc.
- Demonstrated knowledge of marketing ecosystems, media performance dynamics, and cost models associated with marketing channels
Preferred Skills:
- Experience with specific SEM platforms (e.g., Google Ads, Bing Ads)
- Familiarity with A/B testing and optimization strategies
- Knowledge of HTML and JavaScript
ASSUMPTION: While the preferred skills are not required, they would be beneficial for a candidate looking to excel in this role and take on more advanced responsibilities.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for SEM Specialists with 2-5 years of experience in the United States)
Benefits:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be subject to employee eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Recruitment Marketing and Technology
Company Size: 201-500 employees (M3USA)
Founded: 2000 (M3USA)
Company Description:
- M3USA is a leading healthcare technology company that offers digital solutions across healthcare, life sciences, pharmaceuticals, and more.
- The company empowers clients to attract and engage quality talent with a strategic blend of targeted technology and expertise.
- M3USA is committed to utilizing the internet for a healthier world and more efficient healthcare systems.
Company Specialties:
- Recruitment Communications
- Targeted Technology Solutions
- Media Buying and Creative Services
- Recruitment Marketing
Company Website: M3USA Website
ASSUMPTION: M3USA is a dynamic and innovative company that offers a unique opportunity for candidates to drive change in the healthcare industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Digital Team Lead and works closely with the Client Service team.
Work Arrangement: Remote (100%) with flexible scheduling to accommodate various time zones and work-life balance.
Growth Opportunities:
- Advancement to Senior SEM Specialist or Team Lead role
- Expansion into other marketing channels or digital strategies
- Potential to work on high-profile client campaigns and projects
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in SEM and digital marketing.
🌍 Location & Work Environment
Office Type: Remote (No physical office location)
Office Location(s): N/A (Remote work only)
Geographic Context:
- Cleveland, Ohio, is located in the Midwestern United States and is known for its rich history, cultural attractions, and sports teams.
- The cost of living in Cleveland is relatively affordable compared to other major metropolitan areas in the United States.
- The city offers a diverse range of neighborhoods and communities, providing ample opportunities for housing and entertainment.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work and various time zones.
ASSUMPTION: The remote work environment offers candidates the flexibility to work from anywhere with a stable internet connection and a quiet workspace.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Digital Team Lead and a member of the Client Service team
- Final interview with the Director of Digital Strategy
- Background check and offer extension
Key Assessment Areas:
- SEM campaign management skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEM experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of SEM campaigns you've managed and their outcomes
- Be ready to discuss your approach to data-driven decision-making and optimization
ATS Keywords: SEM, PPC, Google Ads, Bing Ads, campaign management, data analysis, optimization, recruitment marketing, digital strategy
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Google Analytics
- SEMrush or similar SEO tools
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Expertise
- Integrity
- Accountability
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you approach optimizing SEM campaigns based on data and performance metrics?
- Can you provide an example of a time when you had to adapt to a significant change in a campaign or project?
- How do you ensure that your work aligns with the company's values and mission?
ASSUMPTION: M3USA values candidates who are innovative, collaborative, and results-driven, with a strong commitment to integrity and accountability.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with industry trends and best practices in SEM
- Working remotely and maintaining productivity without direct supervision
- Balancing the need for data-driven decision-making with quick campaign execution
ASSUMPTION: The ideal candidate will be able to manage multiple priorities, adapt to change, and thrive in a fast-paced, remote work environment.
📈 Similar Roles Comparison
- SEM Specialist vs. PPC Specialist: Both roles focus on managing paid search campaigns, but SEM Specialists may have a broader scope that includes SEO and other digital marketing channels.
- SEM Specialist vs. Digital Marketing Specialist: Digital Marketing Specialists may have more experience with a wider range of digital marketing channels, while SEM Specialists have deep expertise in paid search.
- Career Path: SEM Specialists can advance to Senior SEM Specialist, Team Lead, or Manager roles, with the potential to move into more strategic or leadership positions within the organization.
ASSUMPTION: The role of SEM Specialist is a specialized, in-demand position within the digital marketing industry, with a clear career path for growth and advancement.
📝 Sample Projects
- Managing a large-scale SEM campaign for a Fortune 500 company, resulting in a 30% increase in click-through rate and a 20% decrease in cost-per-acquisition
- Conducting an A/B test on ad copy and landing pages for a healthcare client, leading to a 15% increase in conversion rate
- Developing and implementing a comprehensive SEM strategy for a startup, driving a 50% increase in website traffic and a 30% increase in leads generated
ASSUMPTION: These sample projects demonstrate the range of responsibilities and potential impact of the SEM Specialist role within various industries and client sizes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the most significant challenges facing the SEM campaigns currently, and how can this role address them?
- How does the company support the professional development and growth of its SEM Specialists?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company foster a collaborative and innovative work environment for its remote employees?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEM experience and relevant skills
- Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit
- Prepare examples of SEM campaigns you've managed and their outcomes to discuss during the interview process
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
