📌 Core Information
🔹 Job Title: SEM Specialist (Remote)
🔹 Company: Progressive Leasing
🔹 Location: Remote - UT
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Managing Google Ads and supporting digital marketing initiatives
- Building, optimizing, and managing paid search campaigns
- Collaborating with the creative team to align digital strategies
- Analyzing campaign performance and providing actionable recommendations
- Applying familiarity with SEO to recommend content strategies
ASSUMPTION: This role requires a strong focus on paid search with some SEO responsibilities. The ideal candidate will have a deep understanding of Google Ads and a proven track record in managing successful PPC campaigns.
📋 Key Responsibilities
✅ Build, optimize, and manage PPC campaigns with a strong focus on Google Search, Performance Max, and Demand Gen
✅ Develop keyword strategies, audience targeting, and A/B testing plans
✅ Analyze campaign performance and provide actionable recommendations
✅ Create clear, insightful weekly performance reports
✅ Collaborate with the creative team to align digital strategies
✅ Monitor key performance metrics to ensure optimal campaign performance
✅ Conduct audits of existing campaigns and implement improvements
✅ Perform daily account management tasks, including budget adjustments, bid strategy refinements, and keyword updates
✅ Add negative keywords to improve targeting and reduce wasted spend
✅ Align paid search efforts with broader marketing campaigns and goals
✅ Apply familiarity with SEO to recommend content strategies based on keyword research and audience signals
ASSUMPTION: The responsibilities listed above are based on the job description provided. However, the specific tasks and priorities may vary depending on the company's current projects and needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4+ years of experience in PPC/SEM, especially Google Paid Search
Required Skills:
- Proficiency in Microsoft Excel
- Strong analytical and problem-solving skills
- Excellent verbal and written communication skills
- Ability to manage multiple projects and deadlines simultaneously
- Familiarity with SEO best practices (a plus)
Preferred Skills:
- Experience with Google Ads and other PPC platforms
- Knowledge of SEO tools and strategies
- Familiarity with marketing automation tools
ASSUMPTION: While the job description lists specific required skills, the ideal candidate will also possess a strong work ethic, attention to detail, and a proactive approach to problem-solving.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a SEM Specialist with 2-5 years of experience)
Benefits:
- Full Health Benefits (Medical/Dental/Vision/Life Insurance + Paid Parental Leave)
- Company Matched 401k
- Paid Time Off + Paid Holidays + Paid Volunteer Time
- Diversity Alliance Resource Groups
- Employee Stock Purchase Program
- Tuition Reimbursement
- Charitable Gift Matching
- Job Required Equipment & Services Will Be Provided
Working Hours: Full-time, remote work with a flexible schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a SEM Specialist with 2-5 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- Progressive Leasing is a leading provider of in-store and e-commerce lease-to-own solutions
- The company offers transparent and competitive payment options and flexible terms
- Progressive Leasing is owned by PROG Holdings, Inc. (NYSE:PRG), a fintech holding company
Company Specialties:
- Lease-To-Own
- Fintech
- Retail
- Purchase Options
Company Website: http://www.progleasing.com
ASSUMPTION: Progressive Leasing is a well-established company in the financial services industry with a strong focus on innovation and customer empowerment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Marketing Manager
Work Arrangement: Remote work with a flexible schedule
Growth Opportunities:
- Potential advancement to a Senior SEM Specialist or Marketing Manager role
- Opportunities to work on diverse projects and campaigns
- Chance to gain experience in a fast-paced, growing fintech company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact campaigns and gain valuable experience in the fintech industry.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A
Geographic Context:
- Remote work allows for a flexible work-life balance
- The role is open to candidates based in the United States
- The company is headquartered in Draper, Utah
Work Schedule: Full-time, remote work with a flexible schedule
ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in the United States, providing a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate SEM skills and knowledge
- Final interview with the hiring manager to discuss the role and answer any questions
Key Assessment Areas:
- Technical skills in SEM and PPC management
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, particularly those related to PPC and SEM campaigns
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company's mission
- Prepare for the technical assessment by reviewing your knowledge of Google Ads and other PPC platforms
ATS Keywords: PPC, SEM, Google Ads, Digital Marketing, Keyword Strategies, Audience Targeting, A/B Testing, Analytical Skills, Problem-Solving, Communication Skills, Project Management, SEO
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to demonstrate your qualifications and enthusiasm for the position.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Excel
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- We Value People Above All Else
- We Do The Right Thing - Period
- We Innovate & Simplify
- We Have GRIT
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Progressive Leasing's core values, particularly the emphasis on valuing people and doing the right thing?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a fast-paced, collaborative environment and enjoy working on diverse projects?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process at Progressive Leasing. Candidates should carefully consider how their personal values and work style align with the company's core values and work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Keeping up with the latest trends and best practices in SEM and PPC management
- Working remotely and maintaining a strong connection with the team and company culture
- Adapting to changes in the company's marketing strategy or priorities
ASSUMPTION: The challenges listed above are common to roles in digital marketing and can be overcome with strong organizational skills, a proactive approach to learning, and a willingness to adapt to change.
📈 Similar Roles Comparison
- Compared to other SEM Specialist roles, this position places a greater emphasis on collaboration and alignment with broader marketing campaigns
- Unlike many marketing roles, this position is open to remote candidates based in the United States
- This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact campaigns and gain valuable experience in the fintech industry
ASSUMPTION: When comparing this role to similar positions, candidates should consider the unique aspects of the role, such as the emphasis on collaboration and the opportunity for remote work.
📝 Sample Projects
- Developing and executing a comprehensive PPC strategy for a new product launch
- Conducting a thorough audit of an existing PPC campaign and implementing improvements to increase ROI
- Collaborating with the creative team to develop targeted ad copy and landing pages that drive conversions
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives the SEM Specialist may be involved in. The specific projects and priorities may vary depending on the company's current campaigns and goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Progressive Leasing support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing team in the coming months, and how can this role contribute to addressing them?
- How does Progressive Leasing measure the success of its PPC campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: The interview questions listed above are intended to help candidates better understand the role, the team, and the company. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant experience and skills, particularly those related to PPC and SEM campaigns
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company's mission
- Prepare for the technical assessment by reviewing your knowledge of Google Ads and other PPC platforms
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
