Senior Advisor, Brand Management & Governance Hybrid- FlexStaff

📌 Core Information

🔹 Job Title: Senior Advisor, Brand Management & Governance

🔹 Company: FlexStaff

🔹 Location: Hyde Park, New York

🔹 Job Type: Hybrid - FlexStaff

🔹 Category: Brand Management

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Directing brand development projects and maintaining brand health across multiple sub-brands
• Guiding brand usage across various platforms and ensuring compliance with brand guidelines
• Managing the centralized brand asset center and optimizing the brand experience
• Collaborating with internal partners and external vendors to maintain brand integrity

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand management principles.

📋 Key Responsibilities

✅ Leads and develops strategic brand development projects and ongoing workflows to maintain and build the health of the master brand and more than 50 sub-brands across Northwell’s system.

✅ Leads brand development and corporate identity work through architecture and standards, and monitors application of standards and guidelines.

✅ Guides and approves execution of all brand usage across physical/retail, digital/social, and marketing communications.

✅ Manages online centralized brand asset center to grant access and guide usage of logos, collateral templates, photography, ad campaigns, videos, etc. across the organization.

✅ Maintains brand governance and monitors brand compliance; develops and tools, including brand architecture, visual identity, tone of voice guidelines, and brand story.

✅ Maintains and builds relationships with external branding agencies and vendors; collaborates with internal partners on brand usage across the enterprise and maintains a deep understanding of brand performance metrics to guide all work and recommendations. Develops brand training sessions and addendums to the guidelines to address specific needs and common questions.

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's Degree required, or equivalent combination of education and related experience.

Experience: 8+ years of relevant experience required

Required Skills:

• Proven expertise in brand management and governance
• Strong leadership and project management skills
• Excellent communication and interpersonal skills
• Proficiency in using brand management tools and software
• Ability to work collaboratively with cross-functional teams

Preferred Skills:

• Experience in healthcare or related industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in brand management, strategic planning, and project management are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Brand Manager role in New York)

Benefits:

• Competitive weekly pay
• Opportunity to contribute to a retirement plan
• Health, dental, and vision insurance
• Paid time off and holidays

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (Flexible hybrid schedule)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 1,001-5,000 employees

Founded: 2014

Company Description:

• FlexStaff is a staffing agency created to meet the needs of both job seekers and employers.
• They specialize in several different industry sectors, including healthcare, customer service & call center, engineering, finance & accounting, human resources, information technology, office support, supply chain & logistics, and more.
• FlexStaff offers temporary, temporary-to-hire, and direct hire positions, as well as competitive weekly pay and retirement plan contributions.

Company Specialties:

• Healthcare staffing
• Customer service & call center staffing
• Engineering staffing
• Finance & accounting staffing
• Human resources staffing
• Information technology staffing
• Office support staffing
• Supply chain & logistics staffing

Company Website: www.flexstaff.org

ASSUMPTION: FlexStaff's diverse industry focus and commitment to personalized recruitment strategies make it an attractive option for job seekers and employers alike.

📊 Role Analysis

Career Level: Senior-level position with significant autonomy and strategic decision-making responsibilities

Reporting Structure: This role reports directly to the Chief Marketing Officer or a similar executive

Work Arrangement: Hybrid - 2-3 days on-site per week, with the remainder of the workweek being remote

Growth Opportunities:

• Potential advancement to a Director or Vice President of Brand Management role
• Expansion of responsibilities to include additional marketing or communications functions
• Opportunities to mentor and develop junior brand management team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on additional responsibilities over time.

🌍 Location & Work Environment

Office Type: Hybrid - A mix of on-site and remote work

Office Location(s): 1111 Marcus Ave, Entrance 5, Suite MZ-214, Lake Success, New York 11042, US

Geographic Context:

• Hyde Park, New York, is located in the Long Island region of New York State
• The area offers a mix of urban and suburban environments, with easy access to New York City
• Hyde Park is home to a diverse range of industries, including healthcare, finance, and technology

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (Flexible hybrid schedule)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their individual preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a recruiter
• In-depth behavioral interview with the hiring manager
• Case study or presentation to assess strategic thinking and communication skills
• Final interview with senior leadership

Key Assessment Areas:

• Brand management expertise
• Strategic planning and problem-solving skills
• Leadership and project management abilities
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and achievements
• Prepare examples of brand development projects you've led and their outcomes
• Research FlexStaff's industry focus and company culture to demonstrate your fit for the role

ATS Keywords: Brand Management, Brand Governance, Strategic Development, Brand Architecture, Brand Guidelines, Brand Compliance, Digital Marketing, Corporate Identity, Relationship Management, Brand Training, Performance Metrics, Asset Management, Collaboration, Creative Direction, Project Management, Communication

ASSUMPTION: FlexStaff's application process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their fit with the company's culture and values.

🛠️ Tools & Technologies

• Brand management software (e.g., Brandfolder, Frontify, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Design software (e.g., Adobe Creative Suite, Sketch, or similar)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's preferences and existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Accountability
• Collaboration

Work Style:

• Results-driven
• Adaptable and flexible
• Strong communicator and team player
• Strategic thinker

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you possess strong leadership and project management skills?

ASSUMPTION: FlexStaff values candidates who are results-driven, adaptable, and strong communicators, with a strategic mindset and a commitment to excellence.

⚠️ Potential Challenges

• Managing multiple brand development projects simultaneously
• Balancing the needs of internal stakeholders and external vendors
• Ensuring brand compliance across a diverse range of platforms and touchpoints
• Adapting to changes in the organization's brand strategy or priorities

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to navigate successfully.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position focuses on both brand development and brand governance, requiring a broader skill set and more diverse responsibilities
• FlexStaff's focus on staffing and recruitment provides a unique context for brand management, as the brand must resonate with both job seekers and employers
• Career progression in this role may involve expanding into additional marketing or communications functions, or taking on a leadership role within the brand management team

ASSUMPTION: This role offers a unique blend of brand development and governance responsibilities, with a focus on staffing and recruitment that sets it apart from other brand management positions.

📝 Sample Projects

• Developing and implementing a comprehensive brand architecture for a new healthcare service line
• Creating and executing a digital marketing campaign to promote a new brand launch
• Conducting a brand audit and providing recommendations for improvement based on market research and competitive analysis

ASSUMPTION: The specific projects required for this role may vary depending on the organization's brand management priorities and strategic objectives.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's overall brand strategy?
• What are the primary challenges facing the brand management team currently, and how can this role address them?
• How does FlexStaff support the professional development and growth of its brand management team members?
• What are the key performance indicators (KPIs) used to measure the success of the brand management function?
• How does FlexStaff collaborate with external branding agencies and vendors to maintain brand integrity and consistency?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates a candidate's interest in and understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and achievements
• Prepare examples of brand development projects you've led and their outcomes
• Research FlexStaff's industry focus and company culture to demonstrate your fit for the role
• Follow up with the hiring manager or recruiter one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.